Presentation to Mobile Social Networking Conference, San Francisco by Stephen Johnston, 26 July 2007

1. Mobile devices for social networking Social Networking Conference 26 July 2007 Stephen Johnston, Nokia Corporation [email_address] http://3dpeople.blogspot.com

2. Nokia is not just a phone company Lead and win in devices Grow consumer Internet services. Accelerate adoption of business solutions. Leverage scale and transform to solutions in infrastructure. 347m 900m 36% 50% 140m

4. We help people feel close to what matters to them.

5. Consumer demand for leading web services on the mobile Source: Strategy Analytics, July 2007

11. People prefer converged devices Source: Nokia, AP-AOL-Pew Research Center; Critical Path as cited by Ovum 78% 20-30% 67% 51% 36% 44%

12. 6 big ideas for the next generation of mobile social networking

13. VALUE VOLUME People I know People I don’t know 1) intimacy not irrelevance Contacts Book

14. 2) push not pull

15. 3) filters PEOPLE PLACE TIME Blogs, RSS Contacts Maps

16. 4) 3D (or 4D, 5D) not 2D 1&2D Today’s web 3D Location, context 4D Virtual worlds 5D Time

17. 5) marketing not advertising Brands Traditional media Advertising

18. 6) P2P = pocket – to – pocket Mobile web server

20. Thanks Beta Labs: www.nokia.com/betalabs [email_address] Blog: http://3dpeople.blogspot.com