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IBM Global Business Services

     IBM Institute for Business Value




Toward transparency and sustainability:
Building a new financial order

    An 18-month study of the future of the financial markets industry




                                                            © Copyright IBM Corporation 2010
IBM Institute for Business Value
Table of contents



Table of Contents


     Introduction

     Results

     Appendix
         Additional insights
         Asset and volume trends
         Full CFA Institute survey results




2                   11/21/2010                     © Copyright IBM Corporation 2010
IBM Institute for Business Value
    Introduction

   We surveyed over 2,750 industry participants and conducted secondary
   research to determine how firms must prepare for the future

         Which forces will disrupt the industry landscape?
         What will clients pay for?                        IBM Institute for Business Value

         How will the bases for competition change?                  CFA Institute
         What steps must firms take today to win?

                                     Scope                                                                                          Approach

        Our analysis focused on selected financial                                                  We surveyed 2,754 industry participants2:
        markets industry participants1:                                                               -   Qualitative interviews of 185 executives and
                                                                                                          government officials
         -   Buy side
                                                                                                      -   Survey of 1,493 executives and government
         -   Sell side                                                                                    officials
         -   Processors                                                                               -   Survey of 1,076 investors
         -   Others: academics, think tanks, industry                                                 -   33% Americas, 35% EMEA3 and 32% Asia
             associations, regulatory bodies                                                        We conducted secondary research and
                                                                                                    developed quantitative models

Note: 1Buy side includes institutional and retail asset management inclusive of private banking, hedge funds and the end institutional investor (sovereign wealth funds, retirement plans,
endowments & foundations) and individual investors, Sell side includes investment banking and capital markets, Processors include custodians, exchanges, ATSs and clearing firms; 2Primary
research was conducted between April 1st, 2008 through October 30th, 2010, 85% of business leaders are Board or C-level, EVP or divisional head with the remainder Director, SVP or VP level;
3EMEA is Europe, Middle East, Africa



    3                            11/21/2010                                                                                                              © Copyright IBM Corporation 2010
IBM Institute for Business Value
Table of contents



Table of Contents


     Introduction

     Results

     Appendix
         Additional insights
         Asset and volume trends
         Full CFA Institute survey results




4                   11/21/2010                     © Copyright IBM Corporation 2010
IBM Institute for Business Value
Results

Historically firms have benefited from pockets of opacity; returns of the
past are over and firms must learn how to generate sustainable value

                                Summary of Findings


    Sophistication has outstripped our ability to handle it

    Together government and industry must balance stability and innovation

    Daily realities must deliver on brand promises

    To thrive, the industry must solve its identity crisis



                                                 The industry will consolidate and
                                                 unbundle as it addresses the
                                                 ‘unknowns’ of client, scale and risk.
5              11/21/2010                                               © Copyright IBM Corporation 2010
IBM Institute for Business Value
Results



Summary of findings



    Sophistication has outstripped our ability to handle it

    Together government and industry must balance stability and innovation

    Daily realities must deliver on brand promises

    To thrive, the industry must solve its identity crisis




6               11/21/2010                                         © Copyright IBM Corporation 2010
IBM Institute for Business Value
        Results

        Over the past decade, wealth was created in part by exploiting
        pockets of opacity
       Shadow Banking Example: Assets Held                                                                     Derivatives Example: Global Over-
         by Financial Institutions, U.S., 2007                                                                 the-Counter Derivatives, 1998-2007
                                        ($ Trillions)                                                          (Notional Amounts Outstanding, $ Trillions)

            12
                          Bank holding                                                                        700
                           companies
            10
                                                                               Hedge funds                    600

            8                                                                  SIVs and other
                                                                                                              500
                                                                               conduits1

            6                                                                                                 400                      CAGR 41%
                                                                               Triparty agent2

            4                                                                                                 300

                                                                                                              200
            2                                                                  Investment banks

                                                                                                              100
            0
                  Traditional banking system           Shadow banking system                                     0
                                                                                                                     1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
                         Opacity exists when tangible or
                         intangible items are difficult to                                                      Interest     Foreign   Hybrids Credit default Equity- Commodities
                                                                                                                  rates     exchange              Swaps       linked
                         see and analyze, thereby creating                                             CAGR      26%          13%       24%       108%         21%       41%
                         unintended consequences.
Note: 1SIVs are structured investment vehicles; 2Triparty agents are custodians typically assigned to hold repo securities overnight
Source: http://www.newyorkfed.org/newsevents/speeches/2008/tfg080609.html; BIS; IBM Institute for Business Value analysis

        7                            11/21/2010                                                                                                           © Copyright IBM Corporation 2010
IBM Institute for Business Value
        Results



        Opacity-driven wealth is unsustainable
                       Recessions, 1890-2009                                                                Annualized Global Financial Sector
              (Measured in Number of Recessions1)
                                                                                                             Returns and Financial Sector as a
                                                                                                          Percent of Total Market Cap, 2002-20082
                                                                  The current
                                      Credit /                    crisis is #5
                                  banking induced                                                                                                   (Right axis) Financial
                                                                                                                                                Services Market Cap as a
                                    recessions
                                                                                                              20%                                        Percent of Total           30%
                                        10
                                                                                                              18%
                                   3                   1                                                                                                                            25%
                                                                                                              16%
                                                                                                              14%
                                              4                                                                                                                                     20%
                     18                                        31                                             12%         (Left axis) Financial
                                                                                                                          Services ROE
               Housing price                             Equity market                                        10%                                                                   15%
                  induced                     9             induced                                             8%
                recessions                                recessions                                                                                                                10%
                                                                                                                6%
                                                                                                                4%
                                                                                                                                                                                    5%
            “The damage caused by bubbles can be                                                                2%
            greatly increased where innovation leads to                                                         0%                                                                  0%
            information loss.” – Merton Miller, Nobel Prize                                                            2002 2003 2004 2005 2006 2007 2008
            Winner in Economics
Note: 1Four prior instances of ‘the perfect storm’ which includes recessions characterized by simultaneous falls in asset prices, increase in consumer saving, and restrictions on bank lending due to a
shortage of bank capital; four prior instances of this type of crash include: the Bankers’ Panic (1907), the Great Depression (1929-1939), Sweden (1992), Japan (1990-2000); 2ROE is for retail and
wholesale banking, asset management and asset servicing, As of February 17th, 2009; Market cap figures are for retail and wholesale banking, asset management, asset servicing and insurance
Source: UBS; BIS; Standard and Poors; MSCI Barra; Thompson ONE Banker; IBM Institute for Business Value analysis

        8                            11/21/2010                                                                                                                  © Copyright IBM Corporation 2010
IBM Institute for Business Value
    Results

    Sophistication has unintended consequences; shocks are
    increasing in frequency and magnitude

  Integration and Instrumentation, 1996-2006                                                        Frequency and Size of Crises, 1880-1997
        (Cross-Border M&A vs. Global ABS, MBS, CDO                                                  (Number of Crises and Output Loss in Mature and
          Issuance $ Trillions, % of Total M&A Activity)                                                Growth Markets across 139 Countries1)

         45%                                                                     $3.0

         40%                                                                                                                                                                     80
                                                                                 $2.5             120
         35%                                                                                                                                                                     70
                                                                                                  100                                                                            60
         30%                                                                     $2.0
                                                                                                   80              Growth Markets                                                50
         25%
                                                                                 $1.5                              Mature Markets                                                40
         20%                                                                                       60
                                                                                                                                                                                 30
         15%                                                                     $1.0              40
                                                                                                                                                                                 20
         10%                                                                                       20                                                                            10
                                                                                 $.5
          5%                                                                                         0                                                                           0

                                                                                 0                         1880-1913         1919-1939        1945-1971         1973-1997
          0%                                                                                                                             0

                 '96 '97    '98 '99     '00   '01 '02    '03 '04    '05 '06                                                                                                      0%
                                                                                                                                         -2

                                                                                                             N/A                N/A
                               Cross-border M&A as % of Total M&A                                                                        -4

                                                                                                                                                                                 -5%
                                                                                                                                         -6


                                                                                                                   Aggregate output loss
                               Collateralized debt obligation                                                                            -8




                               Asset-backed securities                                                                                  -10                                      -10%
                               Mortgage-backed securities
Note: 1Output loss is calculated as the sum of the differences between actual GDP growth and the five year average preceding the crisis until growth returns to trend
Source: Inside MBS & ABS; Fitch and S&P Ratings; European Securitization Forums; Crises now and then: What lessons from the last era of financial globalization? University of
California and Rutgers University; IBM Institute for Business Value analysis

    9                            11/21/2010                                                                                                              © Copyright IBM Corporation 2010
IBM Institute for Business Value
       Results

       The industry and governments have been blind to the dark side of
       sophistication

       Systemic Risk Example: Percent of Countries                                                            Global Return on Equity Volatility,
              Experiencing Financial Stress                                                                 Selected Financial Services Industries
                    (Sample of 17 Mature Market Countries1)                                                              1994-2008
        100
        100%
                                                                                                        30%
            90
            90%

            80
            80%                                                                                         25%
                      Stock
            70
            70%      market                                              LTCM3
                      crash                                              collapse                       20%
                                                       ERM2
            60
            60%                                        crisis
                                                    Scandinavian                                        15%
            50% Nikkei/junk
            50                                      banking
                       bond
                   collapse                         crises                                              10%
            40
            40%

            30%
            30                                                                                           5%

            20%
            20
                                                                                                         0%
            10%
            10                                                                                                 1994     1996      1998      2000     2002      2004      2006     2008
                                                                                                        -5%             Asset and wealth management
            0%
             0
                  1980       1985         1990        1995         2000              2008                               Investment banking
                                                                                                       -10%             Asset servicing
                                                                                                                        Sector average
                                                                                                                        Commercial and retail banking

Note: 1Financial stress is measured based on an IMF-created country-by-country index which includes variables such as interbank spreads and equity and bond market performance; 2ERM is
exchange rate mechanism; 3LTCM is Long Term Capital Management
Source: IMF; Thompson ONE Banker; IBM Institute for Business Value analysis

       10                           11/21/2010                                                                                                          © Copyright IBM Corporation 2010
IBM Institute for Business Value
       Results

       As a result, the industry is experiencing more painful risk
       assumption and risk mitigation cycles
  Global Financial Services Return on Equity,                                                                 Sector Composition of Market
      Value at Risk and Leverage Ratios,                                                                       Capitalization, US and UK,
                  1992-20081                                                                                        1899, 2005, 20092

                                                                                                              100%                                                 Materials
      30x                                                                                 60%
                                                     (Right axis) VaR                                                                                              Telecommunications
                                                                                                                                                                   Utilities
                                                                                                    Iron, coal,
      25x                                                                                 50%             steel                                                    Consumer discretionary
                                                                                                              80%
                (Left axis)                                                                                                                             10%        Financial services
      20x       Leverage ratio                                                            40%                                             22%                      Industrials
                                                                                                             60%
      15x                                                                                 30%        Railroads
                                                                                                                                                                   Consumer staples


      10x                                                                                 20%                   40%                                                Energy


        5x                                                                                10%                                                                      Information technology
                                                      (Right axis) ROE                                          20%

        0x                                                                                0%                                10%                                    Health care
             1992     1994     1996 1998         2000      2002 2004 2006 2008                                   0%
        19 2
        19 3
        19 4
        19 5
           96

        19 7
        19 8
        20 9
        20 0
        20 1
        20 2
        20 3
        20 4
        20 5
        20 6
        20 7
           08
           9
           9
           9
           9


           9
           9
           9
           0
           0
           0
           0
           0
           0
           0
           0
        19




        19




                                                                                                                            1899          2005          2008

Note: 1Leverage ratio = tangible assets/tangible equity, VaR = tangible assets*volatility/tangible equity; 2Market cap figures are for retail and wholesale banking, asset management, asset servicing
and insurance and are as of February 17th, 2009
Source: SNL Financial, Thompson ONE Banker; Yahoo Finance; Standard & Poors; IBM Institute for Business Value analysis

       11                           11/21/2010                                                                                                                  © Copyright IBM Corporation 2010
IBM Institute for Business Value
Results



Summary of findings



     Sophistication has outstripped our ability to handle it

     Together government and industry must balance stability and innovation

     Daily realities must deliver on brand promises

     To thrive, the industry must solve its identity crisis




12               11/21/2010                                    © Copyright IBM Corporation 2010
IBM Institute for Business Value
  Results

  Today’s financial architecture must be reconstructed to reflect the
  increasingly sophisticated environment

          Anticipated Regulatory Response                                                                   New Maxims2 for Balancing
             (Percentage of Survey Respondents1)                                                          Stability and Healthy Innovation


    Transparency requirements

Capital / liquidity requirements                                                                                  Transparency, Leadership
                                                                                                                        systemic in a new era
            Global harmonization                                                                                          intelli- of CSR3
                                                                                                               Global      gence
                           Security                                                                           collabor-                     Cohesive,
                                                                                                              ation and                    streamlined
                                                                                                             innovation                     oversight
           Retirement regulation

              Conflicts of interest                                                                                                                    Mechanisms
                                                                                                                  Balanced
                                                                                                                                                       for protection,
                                                                                                                 Incentives
                   Climate change                                                                                                                      resolution,
                                                                                                                and metrics          Cultural          insurance
                                                                                                                                   alignment /
                               Other                                          n=113
                                                                                                                                  Shared frame
                                                                                                                                  of reference
                                       0%    5% 10% 15% 20% 25% 30% 35%


Note: 1Question asked: What regulatory actions do you anticipate over the next five years, select top two (IBM / EIU survey); 2 Maxim is defined as rules of conduct; 3CSR is corporate social
responsibility
Source: IBM / EIU Survey; The Yin Yang of Financial Disruption; IBM Institute for Business Value analysis

  13                            11/21/2010                                                                                                                 © Copyright IBM Corporation 2010
IBM Institute for Business Value
       Results

       To rebalance financial stability with healthy financial innovation,
       tensions must be managed in an uncertain environment

            Structural tensions must                                                  Uncertainty of Driving Forces in Financial Services
                  be managed:                                                           (Ranking Based on Percentage of Survey Respondents2)
               Example tensions




                                                                              High
                                                                                                                                                               Critical Uncertainties

                                                                                                                                                     GDP growth
                       Financial Stability                                                                         Global wealth       IT security                   Energy
                                                                                                                      distribution                   Geopolitical   innovation
                                                                                                                                                                                 Energy
                                                                                                           Demographics                                 power                     prices
            Gvt. intervention                 Free markets                                                                                           distribution
                                                                                                                                      Business                      Protectionism
                                                                                                               Income inequality     standards                                    Non-energy
                                                                              Degree of importance
                                                                                                                                                                                  commodity prices
                           Commoditization vs.                                                                     Transparency & investibility                                Regional core inflation
                          unbridled opportunism1                                                              Data management                                            Climate
                                                                                                                      innovation                  Fiscal policy          change
                                                                                                              Lender of last resort Taxation              Extremism           Global currencies
                                                                                                                        (access to)                                             (relative value)
                                                                                                                    Finance & risk         Savings            Environmental (self)regulation
                                                                                                                         innovation          rates
                                                                                                                                                                Client needs
                       Healthy Innovation
                                                                                                                                                       Privatization Global trade balance
                                                                                                           Social        Financial     Compliance
               Tactical focus                  Strategic focus                                                             literacy         cost
                                                                                                           Technological                                                              Democratization
                                                                                                                                                    Corruption
                           Innovation gaps vs. near-                                                       Environmental         Societal attitudes                      Water
                            term performance gaps1                                                                                to compensation                      availability
                                                                                                           Political
                                                                              Low




                                                                                                           Economic
                                                                                                     Low                               Degree of uncertainty                                       High


Note: 1Potential unintended consequences; 2Based on a survey of public and private sector executives, question asked: What are the top driving forces on the future of wholesale financial markets
Source: The Yin Yang of Financial Disruption; Primary interviews; World Economic Forum: “The future of the global financial system”; IBM Institute for Business Value analysis

       14                           11/21/2010                                                                                                                             © Copyright IBM Corporation 2010
IBM Institute for Business Value
  Results

  The financial architecture must be co-created to mitigate
  unintended consequences of over-regulation
                                   The financial architecture must be co-created by
                                        governments and financial institutions


                                                                                                 5   End goal: Systemic health
                                                                        Financial                    (vitality, soundness), risk
                                                                       Institutions                  (safety, stability)
                                                                   1                  4
                                                            Compliance          Surveillance &
                                                                                 Monitoring
          1 Oversight                                                                                          4 Behaviors,
                                                                                                                 issues, trends
                                                    Regulators              5             Supervisors            through the lens
                                                                   2                  3                          of supervision
                                                                 Laws &
                                                                  Rules           Standards

          2 Behaviors,                                                                                         3 Practices, enablers,
            issues, trends                                         Policy Makers                                 constraints, limits
            through the lens
            of regulation


Source: IBM Institute for Business Value analysis

  15                           11/21/2010                                                                          © Copyright IBM Corporation 2010
IBM Institute for Business Value
Results



Summary of findings



     Sophistication has outstripped our ability to handle it

     Together government and industry must balance stability and innovation

     Daily realities must deliver on brand promises

     To thrive, the industry must solve its identity crisis




16               11/21/2010                                         © Copyright IBM Corporation 2010
IBM Institute for Business Value
       Results

       To deliver on brand promises, firms must address the ‘unknowns’
       of clients, scale and risk
                                                            Importance vs. Proficiency of Capabilities
                                10                          (Percentage of Survey Respondents, Proficiency Index1)
            Highly Proficient




                                9

                                8
                                                                                                                                                                            Size of bubble
                                7                                                                                                                                           represents size of
                                                                                                                                                                            gap between
                                                                                                                  Understand
                                6                                                                                                                                           importance and
                                                                                                                  client needs
                                                                                                                                                                            proficiency among
                                                                                                                                 Provide quality                            participants
                                5                                                                         Provide
                                                                                                                                  relationship
                                                                                                         unbiased
                                                                                   Manage risk                                    management
                                                                                                       quality advice
                                4                                              associated with new
                                                                                products / markets
                                3                             Ability to form and
                                                              manage successful                                                                                            Client capabilities
                                                                                                          Ability to
            Weak Proficiency




                                                              strategic alliances
                                2        Manage risk                                                      eradicate                          Manage
                                                                                                        inefficiencies                     systemic risk                   Scale capabilities
                                         across silos
                                1
                                                                                            Ability to                                                                     Risk capabilities
                                                                                            implement / leverage
                                0        Important                                                                                  Highly Important
                                                                                            new technologies

                                     2                       3                          4                                 5                                 6
Note: 1Question asked: In your opinion, In your opinion, what level of priority will your firm assign to the following items over the next five years, indexed results on a scale of 1-10 where 10=highly
proficient; Question asked: In your opinion, how proficient is your firm at performing select activities, Rate on a scale of 1 to 6, where 1=We are weak compared to others and 6=We are best in class
Source: IBM / CFA Institute Survey; IBM / EIU Survey; IBM Institute for Business Value analysis

       17                                      11/21/2010                                                                                                         © Copyright IBM Corporation 2010
IBM Institute for Business Value
      Results



      Firms must must address the unknown client by aligning interests
                                                                                     Trust Gap
                Client Opinion: Providers offer                                                                Provider Opinion: Providers offer
              products in the firm’s best interest                                                             products in the firm’s best interest
                  (Percentage of Survey Respondents1)                                                              (Percentage of Survey Respondents1)




                                                                                      Strongly Agree




                                                                                           Neutral




                                                                                   Strongly Disagree
                   n = 711                                                                                                                                             n = 762



            70% 60% 50% 40% 30% 20% 10%                                       0%              Americas          0%      10%       20%       30%      40%       50%       60%      70%
                                                                                              EMEA
                                                                                              AP
Note:1Question   asked: To what extent do you agree / disagree with the following statements about trust, Please rank on a scale of 1-6 where 1=strongly disagree and 6=strongly agree,
Investment firms are likely to offer products & services in the investment firm’s own best interest
IBM / CFA Institute Survey; IBM Institute for Business Value analysis

      18                           11/21/2010                                                                                                               © Copyright IBM Corporation 2010
IBM Institute for Business Value
      Results

      Providers must overcome their product-focused mindset to deliver
      on what clients actually value
                Provider Perceived Premiums                                                                Client Indicated Premiums
               (Percentage of Survey Respondents1)                                                    (Percentage of Survey Respondents1)



                                                                           Unbiased quality advice /
    Best-in-class offerings                                                 client service excellence
                One-stop-shop                                                                  Convenience
              Reputation / integrity                                                    Best-in-class offerings
        Unbiased quality advice /
        client service excellence                                                         Reputation / integrity

                       Convenience                                                                Customization
                                                                                                                                                                         15% Premium
                           Modularity                                                             Transparency
                                                                                                                                                                         10% Premium
                      Transparency                                                                     Modularity                                                        5% Premium
                                                                                                                                                                         Not willing to
                     Global footprint                                                            One-stop-shop                                                           pay more

                        CSR / green                                                              Global footprint
                                                                           n=398                                                                           n=754
                      Customization                                                                 CSR / green

                                      0% 10% 20% 30% 40% 50% 60% 70%                                              0%     10% 20% 30% 40% 50% 60% 70%

Note: 1Question asked: How much would your clients be willing to pay over existing rates to ensure that you deliver on specific factors, Select 0%, 5%, 10%, 15% or more, don’t know; How much
would you be willing to pay over existing rates to ensure that your provider delivers on specific factors, Select 0%, 5%, 10%, 15% or more, don’t know
IBM / CFA Institute Survey; IBM Institute for Business Value analysis

      19                          11/21/2010                                                                                                              © Copyright IBM Corporation 2010
IBM Institute for Business Value
    Results

    To address scale squander and unnecessary costs, firms must
    balance capacity reduction with efficiency creation

         Assuming slow1 revenue growth through 2010, firms                                                                                  Type I: Move Down Cost Curve
         will have to reduce Type II Costs2 by 20% in order to
               return to previous levels of profit margin




                                                                                                                               Total Cost
                                      Historical Pre-              Type II Cost
                                      tax Net Profit                Reduction
                                          Margin                  Required as a %
                                                                   of Base Cost

Investment banking /                                                                                                                                 Capacity
     capital markets                           28%                       20.57%
                                                                                                                                 Type II: Shift the Cost Curve Down
 Asset management                              36%                       20.45%




                                                                                                                               Total Cost
Wealth management                              24%                       20.10%


         Asset servicing                       34%                       20.55%
                                                                                                                                                     Capacity
Note: 1Slow revenue growth is based on a base case scenario of 0.65% growth year-over-year from January 2009 through January 2010; 2Margins are based on an average pre-crisis margin
for the period between 2005-2007 and are based on an industry average across investment banking, capital markets, wealth management, asset management and asset servicing for the
largest five organizations by market share; 2Type II Costs are cost take-out strategies that create operational efficiency without reducing capacity. Type I costs include capacity reduction in the
form of either headcount reductions or divestitures. Figures take into consideration headcount reductions that have already taken place from 2007 through February 20th, 2009
Source: C2 Profit Map Model; IBM Institute for Business Value analysis

    20                            11/21/2010                                                                                                                   © Copyright IBM Corporation 2010
IBM Institute for Business Value
    Results

    Firms can achieve type two scale efficiencies through streamlining,
    sourcing and closing the business-to-IT gap
         Efficiency / Streamlining                                                                                                                               Outsourcing Appetite                  Level of Integration of IT
           Areas of Investment                                                                                                                             (Percentage of Executives Interviewed)       into Business Strategy
  (Percentage of Survey Respondents)                                                                                                                                                                (Percentage of Survey Respondents)

   40%                                                                                                                                                                                              70%
                                                                                                                                                           60%
                                                                                                                                                                                                    60%

   30%                                                                                                                                                     50%
                                                                                                                                                                                                    50%

                                                                                                                                                           40%
                                                                                                                                                                                                    40%
   20%
                                                                                                                                                           30%                                      30%


                                                                                                                                                           20%                                      20%
   10%

                                                                                                                                                           10%                                      10%


    0%                                                                                                                                                                                               0%
                                                                                                                                                           0%




                                                                                                                                                                                                                      Automotive
                                                                                                                                                                                                                     Government
                                                                                                                                                                                                                          Pharma


                                                                                                                                                                                                          Media / entertainment

                                                                                                                                                                                                                       Insurance
                                                                                                                                                                                                                         Banking
                                                                                                                                                                                                                        Industrial

                                                                                                                                                                                                                       Education
                                                                                                                                                                                                                           Retail


                                                                                                                                                                                                                      Healthcare
                                                                                                                                                                                                                         Defense
                                                                                                                                                                                                                         Telecom




                                                                                                                                                                                                                        Chemical
                                                                                                                                                                                                                Energy / utilities




                                                                                                                                                                                                            Consumer products



                                                                                                                                                                                                              Financial markets


                                                                                                                                                                                                                      Electronics
                                                                                                                                                                                                          Travel / transportation
            Flexible architecture /




                                                                                                Diverse mgmt. team
           component capabilities
             Optimized resources


                                                          Centralized activities
                                                                                    Alliances




                                                                                                                                                   Other
                                                                                                                     Governance
                                      Knowledge sharing




                                                                                                                                  Wage arbitrage




                                                                                                                                                                  Interviews    Interviews
                                                                                                                                                                  conducted     conducted
                                                                                                                                                                   between       between
                                                                                                                                                                  1994-2007     2008-2009
                                                                                                                                                                                                                                       n=594
                                                                                                                                                                                    n=450
                                                                                                                            n=550

Source: IBM Institute for Business Value analysis

    21                                                                                  11/21/2010                                                                                                               © Copyright IBM Corporation 2010
IBM Institute for Business Value
    Results

    At the same time, firms must rebalance their portfolio of risks and
    returns to the increasingly sophisticated environment

         Global Return on Equity & Volatility,                                               Traditional Bell Curve Risk Model
             Select Industries, 1994-2008                                                             and Fat Tail Risks


                                                                                     - 8
  20%


                                                                                           Normal Curve
                                                                                     - 6
  15%                                                                                       Distribution
                                                                                           is migrating to a
                                                                                     - 4       ‘Fat Tail’
  10%
                                                                                             Distribution


   5%                                                                                - 2




   0%                                                                                 0
         Asset and Wealth Investment                 Retail and    All Industries3                      Standard            Standard
           Management       Banking                 Commercial                                          Deviation
                                                                                                                    Mean    Deviation
                                                      Banking

             ROE           Volatility of ROE1         Modified Sharpe Ratio2



Source: IBM Institute for Business Value analysis

    22                           11/21/2010                                                                                © Copyright IBM Corporation 2010
IBM Institute for Business Value
     Results

     Firms must develop capabilities to profit from risk by re-segmenting
     clients and re-pricing products
                      Client Segments Based on                                                                                          Pricing Approaches
                       Behavior and Attitudes                                          Example Ranking
                        (Percentage of Respondents1)                                   of Risk-adjusted                                              Simplistic
                                                                                          Profitability
  Conflicts of Interest Avoiders
  "I want to work with a provider that
  has minimal conflicts of interest"                                                               6
  Active Demanders




                                                                                                                                       Risk
  "I am informed and squeeze as much
  value from my provider as possible"
                                                                                                   3
  Convenience Desirers
  “Make it easy for me"                                                                            2                                             Pricing segments

  Service Expectants                                                                                                                              Sophisticated
  "I require significant support"                                                                  4
  Price-sensitive Analyzers
  “I monitor prices and want the lowest                                                            5
  cost product / service"




                                                                                                                                        Risk
  Uninvolved Minimalists
  "I rely heavily on my provider and                                         n = 950               1
  outsource as much as possible"
                                                       0%        10%       20%       30%      40%                                                Pricing segments
Note: 1Statistical clustering analysis based on the following questions: Will the following capabilities become increasingly / less important to you over the next five years, Please rate factors on a
scale of 1-6 where 1=Becoming less important and 6=Becoming more important; How much would you be willing to pay over existing rates to ensure that your provider delivers on specific
factors, Select 0%, 5%, 10%, 15% or more, don’t know; Which factors will evolve over the next five years to enable you to become more active and informed? Please rate the extent to which
each of the following factors would enable you to become more active and informed on a scale of 1-6 where 1=Not at all and 6=To a great extent; To what extent do you think the financial
services industry will evolve over the next five years to allow you to overcome the following barriers? Please rate the extent to which you will overcome the following barriers due to the evolution
of the financial services industry on a scale of 1-6 where 1=Not at all and 6=To a great extent
Source: IBV / CFA Institute Survey; IBM Institute for Business Value analysis

     23                            11/21/2010                                                                                                                     © Copyright IBM Corporation 2010
IBM Institute for Business Value
Results



Summary of findings



     Sophistication has outstripped our ability to handle it

     Together government and industry must balance stability and innovation

     Daily realities must deliver on brand promises

     To thrive, the industry must solve its identity crisis




24              11/21/2010                                          © Copyright IBM Corporation 2010
IBM Institute for Business Value
      Results

      80% of firms have an ‘identity crisis’; This identity crisis was driven
      by wealth destruction…
                                              Financial Services Market Capitalization                                         Example Firm Market Capitalization,
                                                Decline and GDP Growth by Region                                                   June 2007 - January 2009
                                              (Projected GDP Growth vs. Market Cap Decline1)                                   ($ US billions, Rank Ordered by Loss as a
                                                                                                                                            Percent of Total)
                                                                       0%
                                                        -4% -3% -2% -1% 0%          1%    2%      3%   4%    5%   6%      7%        RBS         Citigroup    Barclays Deutsche
                                                                      -5%
                                                                                                                                                                       Bank
     10 Month Market Capitalization Decline




                                                                            -10%
                                                                            -15%
                                                                            -20%   GDP growth
                                                                 Japan             average = .2%
                                                                            -25%
                                                                            -30%      ASEAN
                                                                                      Canada                                                                                 Goldman
                                                                            -35%
                                                                                      Australia                                  BNP Paribas      UBS          Morgan         Sachs
                                                                   US                                        India
                                                 Ten Month                  -40%                                                                               Stanley
                                              Market cap decline                         Middle East              China
                                               average = 48%                -45%
                                                         Switzerland        -50%   CEE
                                                                 France-55%                       Brazil
                                                                                                                                Credit Suisse    HSBC        JP Morgan Santander
                                                                            -60%
                                                            UK
                                                                            -65%                    Russia
                                                              S. Korea
                                                                            -70%
                                                                                          Bubble size represents equity and
                                                                            -75%
                                                         Germany                          fixed income assets as of 2008
                                                                            -80%
                                                                   2009 GDP Growth / Contraction
Note: 1GDP is real GDP for 2009; Market cap based on top 5-20 financial services firms by country between April 2008-January 2009                           June 2007         January 2009
Source: Reuters; Economist Country Forecast reports; EIU Macro Model; JPMC; IBV Institute for Business Value analysis

     25                                                        11/21/2010                                                                                      © Copyright IBM Corporation 2010
IBM Institute for Business Value
      Results



      …and significant revenue pool restructuring
                                                               Estimated Global Revenues for Selected Activities, 2007-2012
                                                                                                                  12
               Transparency Index1, 10 = highly transparent




                                                                                                                                     Exchanges
                                                                                                                  10
                                                                                                Infrastructure4                                                      Exchange
                                                                                                                                         Passive2
                                                                                                                                                             Traded Derivatives3

                                                                                      Wealth Management2          8
                                                                                                                                             Agency
                                                                                               Prime Brokerage
                                                                                                                                        Asset Servicing
                                                                    Transparency Index:                           6
                                                                2009 Industry Average = 5.41
                                                                                                                                                                                      Key6
                                                                                         Principal Client5                                    Private Equity                        Year 2007
                                                                Hedge funds:                                      4
                                                                                          Long-only    Active2                                                                      Revenues
                                                               Underperformers2              Securitization                                 Hedge funds:                            Year 2012
                                                                                                                                                                                    Revenues
                                                                                                                                            Outperformers2
                                                                                                                  2

                                                                      OTC Derivatives3                                      Weighted Average Revenue CAGR 2009-2012:
                                                                                                                                                                       $20 Bn                   $150 Bn
                                                                                Principal Proprietary5                      Industry Average = -0.17%
                                                                                                                  0
                                                              -50%     -40%       -30%         -20%      -10%          0%         10%       20%       30%       40%       50%           60%
                                                                                                         Revenue CAGR 2009-2012
Note: 1Transparency index is as of 2009 and is a 1-10 ranking where 1=highly opaque and 10=highly transparent, index is based on quantitative and qualitative factors for each activity
categorized by extent of 1) complexity of product offered, 2) shareholder and investor communications, 3) operational transparency; 2Wealth management revenues are duplicative of underlying
asset classes of long-only active asset management, passive asset management, hedge funds and private equity; 3OTC is over-the-counter, OTC and exchange traded derivative revenues are
duplicative of agency, principal client and principal proprietary; 4Infrastructure is sell side processing and clearing; 5 Principal Client represents trading revenues in which a broker / dealer
assumes principal risk on behalf of a client, Principal proprietary represent trading revenues in which a broker / dealer assumes principal risk on behalf of itself; 6Bubble sizes do not increase in
the same proportion as revenue increases
Source: IBM Institute for Business Value Financial Model

      26                                                                 11/21/2010                                                                                             © Copyright IBM Corporation 2010
IBM Institute for Business Value
     Results

     As the industry solves its identity crisis, firms that focus will come
     out ahead
                         Industry Perception:                                                                              Industry Reality:
                        Business Model Leaders                                                                         Leader vs. Laggard Index2
                         (Percentage of Respondents1)

           Universal banks                                                                                Independent financial
                                                                                                          advisors / consultants
     Focused universal banks                                                                        Asset manager / custodian
          Niche asset managers                                                                            Global broker / dealer
   Asset manager / distributor
                                                                                                     Boutique investment bank
                Niche distributor                                                                           Institutional-oriented
                                                                                                                   asset manager
  Alternative investment firms                                                                           Regional broker-dealer
  Boutique investment banks                                                                                     Stock exchanges
            Information vendors
                                                             2009                                          Universal banks
   Asset manager / custodian                                 2007                               Retail-oriented asset manager

           Regional exchanges                                2005               n = 801                                                                               n = 803
                                                                                                   Alternative investment fund

                                   0%       5%      10%       15%      20%      25%       30%                                         0          2         4          6         8         10




Note: 1Questions asked: Which business model type is best positioned for the future as measured by consistently meeting client needs, Select top two; 2Statistical index analysis based on equally
weighted factors: 1) historical performance from 1994-2008 as measured by profit and revenue growth, 2) volatility of ROE, 3) extent of disconnects between provider and client responses
Source: IBV / CFA Institute Survey; IBM Institute for Business Value analysis

     27                           11/21/2010                                                                                                                © Copyright IBM Corporation 2010
IBM Institute for Business Value
      Results

      Ultimately, there will be further rationalization as the industry
      unbundles; ‘beta transactors’ will serve a utility function
                     Global Levels of Concentration,                                                                                       Industry Unbundling, 2012
                            1994, 2004, 2008                                                                                      (Estimated Margin and Earnings Volatility2)
                          (Market Share of Largest Firms1)
   100%

                                                                                                                                10%




                                                                                                 Volatility of ROE, 1994-2006
    80%
                                                                                                                                                Size of bubble                       Alpha seekers
                                                                                                                                8%
                                                                                                                                                represents
                                                                                                                                                estimated revenues,
    60%                                                                                                                                         year 2012
                                                                                                                                6%

                                                                                                                                           Beta transactors3
    40%                                                                                                                         4%
                                                                                      Rest
                                                                                                                                       Volatility                                       Advisors
                                                                                                                                2%     Industry
    20%                                                                             Next 15                                            Average
                                                                                                                                       = 3.8%                         Margin: Weighted
                                                                                                                                                                      Industry Average = 25.0%
                                                                                                                                0%
                                                                                    Top 10
      0%                                                                                                                              0%            10%       20%        30%           40%            50%
            Asset    Exchanges Investment                  Wealth          Asset                                                                          Estimated Margin, 2012
        94

                08


                        94

                               08

                                       94


                                              08

                                                      94

                                                              07


                                                                      94

                                                                             07




           servicing             banking                   Mgmt.           Mgmt.
      19

              20


                      19

                             20

                                     19

                                            20

                                                    19

                                                            20


                                                                    19

                                                                           20




Note: 1Asset servicing is based on share of assets under custody, exchanges is share of volume, investment banking is share of revenue, wealth and asset management represent share of
global assets under management; 2Estimated margins were derived from a scenario based forecasting model, volatility is historical ROE volatility from 1994-2008; 3 The majority of financial
markets firms will concentrate on becoming “beta transactors”, i.e., utilities that provide the infrastructure required to facilitate transactions in the same way that water companies provide the
reservoirs, purification processes and pipes required to deliver clean water; A smaller number of firms will concentrate on providing advice, i.e., wealth management or mergers and acquisitions
advice, and a handful of “alpha seekers”, typically private equity firms, hedge funds and boutique investment houses will focus on generating high returns from high-risk investments
Source: C2 Profit Map Model; IBM Institute for Business Value analysis

      28                            11/21/2010                                                                                                                              © Copyright IBM Corporation 2010
IBM Institute for Business Value
Results

The industry will strengthen as it learns how to deliver sustainable
returns

                                  Final Thoughts



     Success was derived from opacity and lack of stringent regulation –
     these days are over

     The industry will generate lower but more sustainable returns

     Now is the time to deliver on brand promises and specialize




29          11/21/2010                                       © Copyright IBM Corporation 2010
IBM Institute for Business Value
Table of contents



Table of Contents


     Introduction

     Results

     Appendix
         Additional insights
         Full CFA Institute survey results
         Asset and volume trends




30                  11/21/2010                     © Copyright IBM Corporation 2010
IBM Institute for Business Value
  Appendix

  Government backing and oversight will be required to restore
  confidence and address longer-term structural tensions
                                                                                                               Structural tensions must be
                   Adverse Impact of Credit Crisis
                         (Percentage of Survey Respondents1)                                                   managed: Example tensions
                                                                                                                               Financial Stability
            Cost of borrowing
                                                                                                          Government intervention                Free markets
         Business confidence
    Availability of bank credit                                                                                     Potential unintended consequences:
                                                                                                                       Commoditization vs. unbridled opportunism
Availability of cap. mkts. debt
                  Share price                                                                                Credit under-extension              Credit over-extension
       Ability to increase ROE
                                                                                                                       Economic contraction vs. asset bubbles
    Ability to execute strategy
    Capital expenditure plans
   Increasing value of assets
                                                                                                                               Healthy Innovation
 Strengthening balance sheet
                                                                                                                        Product focus            Client focus
       Ability to fund pensions

                                  0%         20%    40%         60%          80%         100%                           Short-sightedness vs. innovation myopia
                        Very significant                                  Not significant
                                                                                                                         Tactical focus          Strategic focus
                                                                                 n=373
                                                                                                                        Innovation gaps vs. near-term performance gaps



Note: 1Question asked: What regulatory actions to you anticipate over the next five years, select top two (IBM / EIU survey)
Source: IBM / EIU Survey; Primary interviews; IBM Institute for Business Value analysis

  31                                   11/21/2010                                                                                                  © Copyright IBM Corporation 2010
IBM Institute for Business Value
     Appendix

     Given recent consolidation, regulators fear banks not only
     becoming too big to fail, but too big to save…

                   US Example: Shotgun                                                                        Concentration of Bank Assets Vs.
                      Consolidation                                                                        Bank Assets as a Percentage of GDP, 2007
                 (Bank Assets as of Oct 2008)                                                                                         (US$ Trillions, Percent)


                                                                                                                      0                   Top 400 Bank Assets
       3000                                                                                                                     2          4       6         8          10         12     14

                                                  • Asset Transfer of $2.7tr
       2500                                                                                                           Top 5 Banks % of Total Assets:               92%
                                                  • $690bn evaporated with
                                                                                                               UK
       2000                                         bankruptcy of Lehman

       1500
                                                                                                                      Top 5:    62%
                                                                                                               US
       1000
                                                                                                                      Top 3:    51%
                                                                                                            Japan
          500

            0                                                                                                         Top 2: 82%
                                                                                                        Switzerland
                                                                           Wach
                                                                                  Leh
                                             GS




                                                                                                 WAMU
                                                                      ML
                       Citi




                                                   MS
                 BoA




                                                        UBS
                                     Wells




                                                              SunTr
                              JPMC




                                                                                        BearSt




                                                                                                                      0
                                                                                                                          100       200    300   400   500       600   700   800    900   1000%
                              June, 2008 (Pre-industry morphing)
                                                                                                                                          Bank Asset % of GDP
                              Oct, 2008
                              Extinct


Source: The Banker Top 1000 World Banks, July, 2007; Economic Intelligence Unit, Reuters, Federal Reserve; Quarterly reports; Institute for Business Value

     32                                11/21/2010                                                                                                                      © Copyright IBM Corporation 2010
IBM Institute for Business Value
   Appendix

  …particularly, as the scale squander and complexity of
  running ever bigger banks has taken hold


        Financial Services Efficiency Ratios,                                                            Top 25 Banks’ Share of the
                    2003 - 2007                                                                         Top 100 Global Banks’ Assets
           ($ Trillions, Total FDIC Bank Assets Reported)                                                               Percent, Trendline

                                                                                               70
  62%


  60%
                                                                                               60
  58%


  56%
                                                                                               50

  54%


  52%                                                                                          40
                                                                                                    1996      1998       2000      2002       2004      2006     2008 (Q2)
              2003          2004         2005          2006          2007




Source: FDIC, Thomson Financial/Sheshunoff Information Services, The Banker Top 400 Banks, Reuters IBM / EIU Survey; IBM Institute for Business Value analysis


   33                          11/21/2010                                                                                                          © Copyright IBM Corporation 2010
IBM Institute for Business Value
      Appendix



      The industry has been blind to signs of industry maturity
                          Pre-crisis Global Return on Equity for Selected Industries,
                                            Trendlines, 1994-20061
                                             Integrated Custodian /
                                                                                                    US Bulge Bracket Firms
             30%                             Asset Managers
                                                                                                            (pre-extinction)


             25%



             20%
                                                        Asset Management Specialists


             15%
                                                                                                           All Industries


               0%
                         1994                                                           2000                     2006
                                                                                               90% of executives interviewed believe
Note: 1Pre-crisis is based on historical average ROE for the period between 1994-2006          the returns of the past are over.
Source: Thompson ONE Banker; IBM Institute for Business Value analysis

     34                           11/21/2010                                                                       © Copyright IBM Corporation 2010
Toward Transparency and Sustainability: Preparing for a New Financial Order
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Toward Transparency and Sustainability: Preparing for a New Financial Order

  • 1. IBM Global Business Services IBM Institute for Business Value Toward transparency and sustainability: Building a new financial order An 18-month study of the future of the financial markets industry © Copyright IBM Corporation 2010
  • 2. IBM Institute for Business Value Table of contents Table of Contents Introduction Results Appendix Additional insights Asset and volume trends Full CFA Institute survey results 2 11/21/2010 © Copyright IBM Corporation 2010
  • 3. IBM Institute for Business Value Introduction We surveyed over 2,750 industry participants and conducted secondary research to determine how firms must prepare for the future Which forces will disrupt the industry landscape? What will clients pay for? IBM Institute for Business Value How will the bases for competition change? CFA Institute What steps must firms take today to win? Scope Approach Our analysis focused on selected financial We surveyed 2,754 industry participants2: markets industry participants1: - Qualitative interviews of 185 executives and government officials - Buy side - Survey of 1,493 executives and government - Sell side officials - Processors - Survey of 1,076 investors - Others: academics, think tanks, industry - 33% Americas, 35% EMEA3 and 32% Asia associations, regulatory bodies We conducted secondary research and developed quantitative models Note: 1Buy side includes institutional and retail asset management inclusive of private banking, hedge funds and the end institutional investor (sovereign wealth funds, retirement plans, endowments & foundations) and individual investors, Sell side includes investment banking and capital markets, Processors include custodians, exchanges, ATSs and clearing firms; 2Primary research was conducted between April 1st, 2008 through October 30th, 2010, 85% of business leaders are Board or C-level, EVP or divisional head with the remainder Director, SVP or VP level; 3EMEA is Europe, Middle East, Africa 3 11/21/2010 © Copyright IBM Corporation 2010
  • 4. IBM Institute for Business Value Table of contents Table of Contents Introduction Results Appendix Additional insights Asset and volume trends Full CFA Institute survey results 4 11/21/2010 © Copyright IBM Corporation 2010
  • 5. IBM Institute for Business Value Results Historically firms have benefited from pockets of opacity; returns of the past are over and firms must learn how to generate sustainable value Summary of Findings Sophistication has outstripped our ability to handle it Together government and industry must balance stability and innovation Daily realities must deliver on brand promises To thrive, the industry must solve its identity crisis The industry will consolidate and unbundle as it addresses the ‘unknowns’ of client, scale and risk. 5 11/21/2010 © Copyright IBM Corporation 2010
  • 6. IBM Institute for Business Value Results Summary of findings Sophistication has outstripped our ability to handle it Together government and industry must balance stability and innovation Daily realities must deliver on brand promises To thrive, the industry must solve its identity crisis 6 11/21/2010 © Copyright IBM Corporation 2010
  • 7. IBM Institute for Business Value Results Over the past decade, wealth was created in part by exploiting pockets of opacity Shadow Banking Example: Assets Held Derivatives Example: Global Over- by Financial Institutions, U.S., 2007 the-Counter Derivatives, 1998-2007 ($ Trillions) (Notional Amounts Outstanding, $ Trillions) 12 Bank holding 700 companies 10 Hedge funds 600 8 SIVs and other 500 conduits1 6 400 CAGR 41% Triparty agent2 4 300 200 2 Investment banks 100 0 Traditional banking system Shadow banking system 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Opacity exists when tangible or intangible items are difficult to Interest Foreign Hybrids Credit default Equity- Commodities rates exchange Swaps linked see and analyze, thereby creating CAGR 26% 13% 24% 108% 21% 41% unintended consequences. Note: 1SIVs are structured investment vehicles; 2Triparty agents are custodians typically assigned to hold repo securities overnight Source: http://www.newyorkfed.org/newsevents/speeches/2008/tfg080609.html; BIS; IBM Institute for Business Value analysis 7 11/21/2010 © Copyright IBM Corporation 2010
  • 8. IBM Institute for Business Value Results Opacity-driven wealth is unsustainable Recessions, 1890-2009 Annualized Global Financial Sector (Measured in Number of Recessions1) Returns and Financial Sector as a Percent of Total Market Cap, 2002-20082 The current Credit / crisis is #5 banking induced (Right axis) Financial Services Market Cap as a recessions 20% Percent of Total 30% 10 18% 3 1 25% 16% 14% 4 20% 18 31 12% (Left axis) Financial Services ROE Housing price Equity market 10% 15% induced 9 induced 8% recessions recessions 10% 6% 4% 5% “The damage caused by bubbles can be 2% greatly increased where innovation leads to 0% 0% information loss.” – Merton Miller, Nobel Prize 2002 2003 2004 2005 2006 2007 2008 Winner in Economics Note: 1Four prior instances of ‘the perfect storm’ which includes recessions characterized by simultaneous falls in asset prices, increase in consumer saving, and restrictions on bank lending due to a shortage of bank capital; four prior instances of this type of crash include: the Bankers’ Panic (1907), the Great Depression (1929-1939), Sweden (1992), Japan (1990-2000); 2ROE is for retail and wholesale banking, asset management and asset servicing, As of February 17th, 2009; Market cap figures are for retail and wholesale banking, asset management, asset servicing and insurance Source: UBS; BIS; Standard and Poors; MSCI Barra; Thompson ONE Banker; IBM Institute for Business Value analysis 8 11/21/2010 © Copyright IBM Corporation 2010
  • 9. IBM Institute for Business Value Results Sophistication has unintended consequences; shocks are increasing in frequency and magnitude Integration and Instrumentation, 1996-2006 Frequency and Size of Crises, 1880-1997 (Cross-Border M&A vs. Global ABS, MBS, CDO (Number of Crises and Output Loss in Mature and Issuance $ Trillions, % of Total M&A Activity) Growth Markets across 139 Countries1) 45% $3.0 40% 80 $2.5 120 35% 70 100 60 30% $2.0 80 Growth Markets 50 25% $1.5 Mature Markets 40 20% 60 30 15% $1.0 40 20 10% 20 10 $.5 5% 0 0 0 1880-1913 1919-1939 1945-1971 1973-1997 0% 0 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 0% -2 N/A N/A Cross-border M&A as % of Total M&A -4 -5% -6 Aggregate output loss Collateralized debt obligation -8 Asset-backed securities -10 -10% Mortgage-backed securities Note: 1Output loss is calculated as the sum of the differences between actual GDP growth and the five year average preceding the crisis until growth returns to trend Source: Inside MBS & ABS; Fitch and S&P Ratings; European Securitization Forums; Crises now and then: What lessons from the last era of financial globalization? University of California and Rutgers University; IBM Institute for Business Value analysis 9 11/21/2010 © Copyright IBM Corporation 2010
  • 10. IBM Institute for Business Value Results The industry and governments have been blind to the dark side of sophistication Systemic Risk Example: Percent of Countries Global Return on Equity Volatility, Experiencing Financial Stress Selected Financial Services Industries (Sample of 17 Mature Market Countries1) 1994-2008 100 100% 30% 90 90% 80 80% 25% Stock 70 70% market LTCM3 crash collapse 20% ERM2 60 60% crisis Scandinavian 15% 50% Nikkei/junk 50 banking bond collapse crises 10% 40 40% 30% 30 5% 20% 20 0% 10% 10 1994 1996 1998 2000 2002 2004 2006 2008 -5% Asset and wealth management 0% 0 1980 1985 1990 1995 2000 2008 Investment banking -10% Asset servicing Sector average Commercial and retail banking Note: 1Financial stress is measured based on an IMF-created country-by-country index which includes variables such as interbank spreads and equity and bond market performance; 2ERM is exchange rate mechanism; 3LTCM is Long Term Capital Management Source: IMF; Thompson ONE Banker; IBM Institute for Business Value analysis 10 11/21/2010 © Copyright IBM Corporation 2010
  • 11. IBM Institute for Business Value Results As a result, the industry is experiencing more painful risk assumption and risk mitigation cycles Global Financial Services Return on Equity, Sector Composition of Market Value at Risk and Leverage Ratios, Capitalization, US and UK, 1992-20081 1899, 2005, 20092 100% Materials 30x 60% (Right axis) VaR Telecommunications Utilities Iron, coal, 25x 50% steel Consumer discretionary 80% (Left axis) 10% Financial services 20x Leverage ratio 40% 22% Industrials 60% 15x 30% Railroads Consumer staples 10x 20% 40% Energy 5x 10% Information technology (Right axis) ROE 20% 0x 0% 10% Health care 1992 1994 1996 1998 2000 2002 2004 2006 2008 0% 19 2 19 3 19 4 19 5 96 19 7 19 8 20 9 20 0 20 1 20 2 20 3 20 4 20 5 20 6 20 7 08 9 9 9 9 9 9 9 0 0 0 0 0 0 0 0 19 19 1899 2005 2008 Note: 1Leverage ratio = tangible assets/tangible equity, VaR = tangible assets*volatility/tangible equity; 2Market cap figures are for retail and wholesale banking, asset management, asset servicing and insurance and are as of February 17th, 2009 Source: SNL Financial, Thompson ONE Banker; Yahoo Finance; Standard & Poors; IBM Institute for Business Value analysis 11 11/21/2010 © Copyright IBM Corporation 2010
  • 12. IBM Institute for Business Value Results Summary of findings Sophistication has outstripped our ability to handle it Together government and industry must balance stability and innovation Daily realities must deliver on brand promises To thrive, the industry must solve its identity crisis 12 11/21/2010 © Copyright IBM Corporation 2010
  • 13. IBM Institute for Business Value Results Today’s financial architecture must be reconstructed to reflect the increasingly sophisticated environment Anticipated Regulatory Response New Maxims2 for Balancing (Percentage of Survey Respondents1) Stability and Healthy Innovation Transparency requirements Capital / liquidity requirements Transparency, Leadership systemic in a new era Global harmonization intelli- of CSR3 Global gence Security collabor- Cohesive, ation and streamlined innovation oversight Retirement regulation Conflicts of interest Mechanisms Balanced for protection, Incentives Climate change resolution, and metrics Cultural insurance alignment / Other n=113 Shared frame of reference 0% 5% 10% 15% 20% 25% 30% 35% Note: 1Question asked: What regulatory actions do you anticipate over the next five years, select top two (IBM / EIU survey); 2 Maxim is defined as rules of conduct; 3CSR is corporate social responsibility Source: IBM / EIU Survey; The Yin Yang of Financial Disruption; IBM Institute for Business Value analysis 13 11/21/2010 © Copyright IBM Corporation 2010
  • 14. IBM Institute for Business Value Results To rebalance financial stability with healthy financial innovation, tensions must be managed in an uncertain environment Structural tensions must Uncertainty of Driving Forces in Financial Services be managed: (Ranking Based on Percentage of Survey Respondents2) Example tensions High Critical Uncertainties GDP growth Financial Stability Global wealth IT security Energy distribution Geopolitical innovation Energy Demographics power prices Gvt. intervention Free markets distribution Business Protectionism Income inequality standards Non-energy Degree of importance commodity prices Commoditization vs. Transparency & investibility Regional core inflation unbridled opportunism1 Data management Climate innovation Fiscal policy change Lender of last resort Taxation Extremism Global currencies (access to) (relative value) Finance & risk Savings Environmental (self)regulation innovation rates Client needs Healthy Innovation Privatization Global trade balance Social Financial Compliance Tactical focus Strategic focus literacy cost Technological Democratization Corruption Innovation gaps vs. near- Environmental Societal attitudes Water term performance gaps1 to compensation availability Political Low Economic Low Degree of uncertainty High Note: 1Potential unintended consequences; 2Based on a survey of public and private sector executives, question asked: What are the top driving forces on the future of wholesale financial markets Source: The Yin Yang of Financial Disruption; Primary interviews; World Economic Forum: “The future of the global financial system”; IBM Institute for Business Value analysis 14 11/21/2010 © Copyright IBM Corporation 2010
  • 15. IBM Institute for Business Value Results The financial architecture must be co-created to mitigate unintended consequences of over-regulation The financial architecture must be co-created by governments and financial institutions 5 End goal: Systemic health Financial (vitality, soundness), risk Institutions (safety, stability) 1 4 Compliance Surveillance & Monitoring 1 Oversight 4 Behaviors, issues, trends Regulators 5 Supervisors through the lens 2 3 of supervision Laws & Rules Standards 2 Behaviors, 3 Practices, enablers, issues, trends Policy Makers constraints, limits through the lens of regulation Source: IBM Institute for Business Value analysis 15 11/21/2010 © Copyright IBM Corporation 2010
  • 16. IBM Institute for Business Value Results Summary of findings Sophistication has outstripped our ability to handle it Together government and industry must balance stability and innovation Daily realities must deliver on brand promises To thrive, the industry must solve its identity crisis 16 11/21/2010 © Copyright IBM Corporation 2010
  • 17. IBM Institute for Business Value Results To deliver on brand promises, firms must address the ‘unknowns’ of clients, scale and risk Importance vs. Proficiency of Capabilities 10 (Percentage of Survey Respondents, Proficiency Index1) Highly Proficient 9 8 Size of bubble 7 represents size of gap between Understand 6 importance and client needs proficiency among Provide quality participants 5 Provide relationship unbiased Manage risk management quality advice 4 associated with new products / markets 3 Ability to form and manage successful Client capabilities Ability to Weak Proficiency strategic alliances 2 Manage risk eradicate Manage inefficiencies systemic risk Scale capabilities across silos 1 Ability to Risk capabilities implement / leverage 0 Important Highly Important new technologies 2 3 4 5 6 Note: 1Question asked: In your opinion, In your opinion, what level of priority will your firm assign to the following items over the next five years, indexed results on a scale of 1-10 where 10=highly proficient; Question asked: In your opinion, how proficient is your firm at performing select activities, Rate on a scale of 1 to 6, where 1=We are weak compared to others and 6=We are best in class Source: IBM / CFA Institute Survey; IBM / EIU Survey; IBM Institute for Business Value analysis 17 11/21/2010 © Copyright IBM Corporation 2010
  • 18. IBM Institute for Business Value Results Firms must must address the unknown client by aligning interests Trust Gap Client Opinion: Providers offer Provider Opinion: Providers offer products in the firm’s best interest products in the firm’s best interest (Percentage of Survey Respondents1) (Percentage of Survey Respondents1) Strongly Agree Neutral Strongly Disagree n = 711 n = 762 70% 60% 50% 40% 30% 20% 10% 0% Americas 0% 10% 20% 30% 40% 50% 60% 70% EMEA AP Note:1Question asked: To what extent do you agree / disagree with the following statements about trust, Please rank on a scale of 1-6 where 1=strongly disagree and 6=strongly agree, Investment firms are likely to offer products & services in the investment firm’s own best interest IBM / CFA Institute Survey; IBM Institute for Business Value analysis 18 11/21/2010 © Copyright IBM Corporation 2010
  • 19. IBM Institute for Business Value Results Providers must overcome their product-focused mindset to deliver on what clients actually value Provider Perceived Premiums Client Indicated Premiums (Percentage of Survey Respondents1) (Percentage of Survey Respondents1) Unbiased quality advice / Best-in-class offerings client service excellence One-stop-shop Convenience Reputation / integrity Best-in-class offerings Unbiased quality advice / client service excellence Reputation / integrity Convenience Customization 15% Premium Modularity Transparency 10% Premium Transparency Modularity 5% Premium Not willing to Global footprint One-stop-shop pay more CSR / green Global footprint n=398 n=754 Customization CSR / green 0% 10% 20% 30% 40% 50% 60% 70% 0% 10% 20% 30% 40% 50% 60% 70% Note: 1Question asked: How much would your clients be willing to pay over existing rates to ensure that you deliver on specific factors, Select 0%, 5%, 10%, 15% or more, don’t know; How much would you be willing to pay over existing rates to ensure that your provider delivers on specific factors, Select 0%, 5%, 10%, 15% or more, don’t know IBM / CFA Institute Survey; IBM Institute for Business Value analysis 19 11/21/2010 © Copyright IBM Corporation 2010
  • 20. IBM Institute for Business Value Results To address scale squander and unnecessary costs, firms must balance capacity reduction with efficiency creation Assuming slow1 revenue growth through 2010, firms Type I: Move Down Cost Curve will have to reduce Type II Costs2 by 20% in order to return to previous levels of profit margin Total Cost Historical Pre- Type II Cost tax Net Profit Reduction Margin Required as a % of Base Cost Investment banking / Capacity capital markets 28% 20.57% Type II: Shift the Cost Curve Down Asset management 36% 20.45% Total Cost Wealth management 24% 20.10% Asset servicing 34% 20.55% Capacity Note: 1Slow revenue growth is based on a base case scenario of 0.65% growth year-over-year from January 2009 through January 2010; 2Margins are based on an average pre-crisis margin for the period between 2005-2007 and are based on an industry average across investment banking, capital markets, wealth management, asset management and asset servicing for the largest five organizations by market share; 2Type II Costs are cost take-out strategies that create operational efficiency without reducing capacity. Type I costs include capacity reduction in the form of either headcount reductions or divestitures. Figures take into consideration headcount reductions that have already taken place from 2007 through February 20th, 2009 Source: C2 Profit Map Model; IBM Institute for Business Value analysis 20 11/21/2010 © Copyright IBM Corporation 2010
  • 21. IBM Institute for Business Value Results Firms can achieve type two scale efficiencies through streamlining, sourcing and closing the business-to-IT gap Efficiency / Streamlining Outsourcing Appetite Level of Integration of IT Areas of Investment (Percentage of Executives Interviewed) into Business Strategy (Percentage of Survey Respondents) (Percentage of Survey Respondents) 40% 70% 60% 60% 30% 50% 50% 40% 40% 20% 30% 30% 20% 20% 10% 10% 10% 0% 0% 0% Automotive Government Pharma Media / entertainment Insurance Banking Industrial Education Retail Healthcare Defense Telecom Chemical Energy / utilities Consumer products Financial markets Electronics Travel / transportation Flexible architecture / Diverse mgmt. team component capabilities Optimized resources Centralized activities Alliances Other Governance Knowledge sharing Wage arbitrage Interviews Interviews conducted conducted between between 1994-2007 2008-2009 n=594 n=450 n=550 Source: IBM Institute for Business Value analysis 21 11/21/2010 © Copyright IBM Corporation 2010
  • 22. IBM Institute for Business Value Results At the same time, firms must rebalance their portfolio of risks and returns to the increasingly sophisticated environment Global Return on Equity & Volatility, Traditional Bell Curve Risk Model Select Industries, 1994-2008 and Fat Tail Risks - 8 20% Normal Curve - 6 15% Distribution is migrating to a - 4 ‘Fat Tail’ 10% Distribution 5% - 2 0% 0 Asset and Wealth Investment Retail and All Industries3 Standard Standard Management Banking Commercial Deviation Mean Deviation Banking ROE Volatility of ROE1 Modified Sharpe Ratio2 Source: IBM Institute for Business Value analysis 22 11/21/2010 © Copyright IBM Corporation 2010
  • 23. IBM Institute for Business Value Results Firms must develop capabilities to profit from risk by re-segmenting clients and re-pricing products Client Segments Based on Pricing Approaches Behavior and Attitudes Example Ranking (Percentage of Respondents1) of Risk-adjusted Simplistic Profitability Conflicts of Interest Avoiders "I want to work with a provider that has minimal conflicts of interest" 6 Active Demanders Risk "I am informed and squeeze as much value from my provider as possible" 3 Convenience Desirers “Make it easy for me" 2 Pricing segments Service Expectants Sophisticated "I require significant support" 4 Price-sensitive Analyzers “I monitor prices and want the lowest 5 cost product / service" Risk Uninvolved Minimalists "I rely heavily on my provider and n = 950 1 outsource as much as possible" 0% 10% 20% 30% 40% Pricing segments Note: 1Statistical clustering analysis based on the following questions: Will the following capabilities become increasingly / less important to you over the next five years, Please rate factors on a scale of 1-6 where 1=Becoming less important and 6=Becoming more important; How much would you be willing to pay over existing rates to ensure that your provider delivers on specific factors, Select 0%, 5%, 10%, 15% or more, don’t know; Which factors will evolve over the next five years to enable you to become more active and informed? Please rate the extent to which each of the following factors would enable you to become more active and informed on a scale of 1-6 where 1=Not at all and 6=To a great extent; To what extent do you think the financial services industry will evolve over the next five years to allow you to overcome the following barriers? Please rate the extent to which you will overcome the following barriers due to the evolution of the financial services industry on a scale of 1-6 where 1=Not at all and 6=To a great extent Source: IBV / CFA Institute Survey; IBM Institute for Business Value analysis 23 11/21/2010 © Copyright IBM Corporation 2010
  • 24. IBM Institute for Business Value Results Summary of findings Sophistication has outstripped our ability to handle it Together government and industry must balance stability and innovation Daily realities must deliver on brand promises To thrive, the industry must solve its identity crisis 24 11/21/2010 © Copyright IBM Corporation 2010
  • 25. IBM Institute for Business Value Results 80% of firms have an ‘identity crisis’; This identity crisis was driven by wealth destruction… Financial Services Market Capitalization Example Firm Market Capitalization, Decline and GDP Growth by Region June 2007 - January 2009 (Projected GDP Growth vs. Market Cap Decline1) ($ US billions, Rank Ordered by Loss as a Percent of Total) 0% -4% -3% -2% -1% 0% 1% 2% 3% 4% 5% 6% 7% RBS Citigroup Barclays Deutsche -5% Bank 10 Month Market Capitalization Decline -10% -15% -20% GDP growth Japan average = .2% -25% -30% ASEAN Canada Goldman -35% Australia BNP Paribas UBS Morgan Sachs US India Ten Month -40% Stanley Market cap decline Middle East China average = 48% -45% Switzerland -50% CEE France-55% Brazil Credit Suisse HSBC JP Morgan Santander -60% UK -65% Russia S. Korea -70% Bubble size represents equity and -75% Germany fixed income assets as of 2008 -80% 2009 GDP Growth / Contraction Note: 1GDP is real GDP for 2009; Market cap based on top 5-20 financial services firms by country between April 2008-January 2009 June 2007 January 2009 Source: Reuters; Economist Country Forecast reports; EIU Macro Model; JPMC; IBV Institute for Business Value analysis 25 11/21/2010 © Copyright IBM Corporation 2010
  • 26. IBM Institute for Business Value Results …and significant revenue pool restructuring Estimated Global Revenues for Selected Activities, 2007-2012 12 Transparency Index1, 10 = highly transparent Exchanges 10 Infrastructure4 Exchange Passive2 Traded Derivatives3 Wealth Management2 8 Agency Prime Brokerage Asset Servicing Transparency Index: 6 2009 Industry Average = 5.41 Key6 Principal Client5 Private Equity Year 2007 Hedge funds: 4 Long-only Active2 Revenues Underperformers2 Securitization Hedge funds: Year 2012 Revenues Outperformers2 2 OTC Derivatives3 Weighted Average Revenue CAGR 2009-2012: $20 Bn $150 Bn Principal Proprietary5 Industry Average = -0.17% 0 -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% Revenue CAGR 2009-2012 Note: 1Transparency index is as of 2009 and is a 1-10 ranking where 1=highly opaque and 10=highly transparent, index is based on quantitative and qualitative factors for each activity categorized by extent of 1) complexity of product offered, 2) shareholder and investor communications, 3) operational transparency; 2Wealth management revenues are duplicative of underlying asset classes of long-only active asset management, passive asset management, hedge funds and private equity; 3OTC is over-the-counter, OTC and exchange traded derivative revenues are duplicative of agency, principal client and principal proprietary; 4Infrastructure is sell side processing and clearing; 5 Principal Client represents trading revenues in which a broker / dealer assumes principal risk on behalf of a client, Principal proprietary represent trading revenues in which a broker / dealer assumes principal risk on behalf of itself; 6Bubble sizes do not increase in the same proportion as revenue increases Source: IBM Institute for Business Value Financial Model 26 11/21/2010 © Copyright IBM Corporation 2010
  • 27. IBM Institute for Business Value Results As the industry solves its identity crisis, firms that focus will come out ahead Industry Perception: Industry Reality: Business Model Leaders Leader vs. Laggard Index2 (Percentage of Respondents1) Universal banks Independent financial advisors / consultants Focused universal banks Asset manager / custodian Niche asset managers Global broker / dealer Asset manager / distributor Boutique investment bank Niche distributor Institutional-oriented asset manager Alternative investment firms Regional broker-dealer Boutique investment banks Stock exchanges Information vendors 2009 Universal banks Asset manager / custodian 2007 Retail-oriented asset manager Regional exchanges 2005 n = 801 n = 803 Alternative investment fund 0% 5% 10% 15% 20% 25% 30% 0 2 4 6 8 10 Note: 1Questions asked: Which business model type is best positioned for the future as measured by consistently meeting client needs, Select top two; 2Statistical index analysis based on equally weighted factors: 1) historical performance from 1994-2008 as measured by profit and revenue growth, 2) volatility of ROE, 3) extent of disconnects between provider and client responses Source: IBV / CFA Institute Survey; IBM Institute for Business Value analysis 27 11/21/2010 © Copyright IBM Corporation 2010
  • 28. IBM Institute for Business Value Results Ultimately, there will be further rationalization as the industry unbundles; ‘beta transactors’ will serve a utility function Global Levels of Concentration, Industry Unbundling, 2012 1994, 2004, 2008 (Estimated Margin and Earnings Volatility2) (Market Share of Largest Firms1) 100% 10% Volatility of ROE, 1994-2006 80% Size of bubble Alpha seekers 8% represents estimated revenues, 60% year 2012 6% Beta transactors3 40% 4% Rest Volatility Advisors 2% Industry 20% Next 15 Average = 3.8% Margin: Weighted Industry Average = 25.0% 0% Top 10 0% 0% 10% 20% 30% 40% 50% Asset Exchanges Investment Wealth Asset Estimated Margin, 2012 94 08 94 08 94 08 94 07 94 07 servicing banking Mgmt. Mgmt. 19 20 19 20 19 20 19 20 19 20 Note: 1Asset servicing is based on share of assets under custody, exchanges is share of volume, investment banking is share of revenue, wealth and asset management represent share of global assets under management; 2Estimated margins were derived from a scenario based forecasting model, volatility is historical ROE volatility from 1994-2008; 3 The majority of financial markets firms will concentrate on becoming “beta transactors”, i.e., utilities that provide the infrastructure required to facilitate transactions in the same way that water companies provide the reservoirs, purification processes and pipes required to deliver clean water; A smaller number of firms will concentrate on providing advice, i.e., wealth management or mergers and acquisitions advice, and a handful of “alpha seekers”, typically private equity firms, hedge funds and boutique investment houses will focus on generating high returns from high-risk investments Source: C2 Profit Map Model; IBM Institute for Business Value analysis 28 11/21/2010 © Copyright IBM Corporation 2010
  • 29. IBM Institute for Business Value Results The industry will strengthen as it learns how to deliver sustainable returns Final Thoughts Success was derived from opacity and lack of stringent regulation – these days are over The industry will generate lower but more sustainable returns Now is the time to deliver on brand promises and specialize 29 11/21/2010 © Copyright IBM Corporation 2010
  • 30. IBM Institute for Business Value Table of contents Table of Contents Introduction Results Appendix Additional insights Full CFA Institute survey results Asset and volume trends 30 11/21/2010 © Copyright IBM Corporation 2010
  • 31. IBM Institute for Business Value Appendix Government backing and oversight will be required to restore confidence and address longer-term structural tensions Structural tensions must be Adverse Impact of Credit Crisis (Percentage of Survey Respondents1) managed: Example tensions Financial Stability Cost of borrowing Government intervention Free markets Business confidence Availability of bank credit Potential unintended consequences: Commoditization vs. unbridled opportunism Availability of cap. mkts. debt Share price Credit under-extension Credit over-extension Ability to increase ROE Economic contraction vs. asset bubbles Ability to execute strategy Capital expenditure plans Increasing value of assets Healthy Innovation Strengthening balance sheet Product focus Client focus Ability to fund pensions 0% 20% 40% 60% 80% 100% Short-sightedness vs. innovation myopia Very significant Not significant Tactical focus Strategic focus n=373 Innovation gaps vs. near-term performance gaps Note: 1Question asked: What regulatory actions to you anticipate over the next five years, select top two (IBM / EIU survey) Source: IBM / EIU Survey; Primary interviews; IBM Institute for Business Value analysis 31 11/21/2010 © Copyright IBM Corporation 2010
  • 32. IBM Institute for Business Value Appendix Given recent consolidation, regulators fear banks not only becoming too big to fail, but too big to save… US Example: Shotgun Concentration of Bank Assets Vs. Consolidation Bank Assets as a Percentage of GDP, 2007 (Bank Assets as of Oct 2008) (US$ Trillions, Percent) 0 Top 400 Bank Assets 3000 2 4 6 8 10 12 14 • Asset Transfer of $2.7tr 2500 Top 5 Banks % of Total Assets: 92% • $690bn evaporated with UK 2000 bankruptcy of Lehman 1500 Top 5: 62% US 1000 Top 3: 51% Japan 500 0 Top 2: 82% Switzerland Wach Leh GS WAMU ML Citi MS BoA UBS Wells SunTr JPMC BearSt 0 100 200 300 400 500 600 700 800 900 1000% June, 2008 (Pre-industry morphing) Bank Asset % of GDP Oct, 2008 Extinct Source: The Banker Top 1000 World Banks, July, 2007; Economic Intelligence Unit, Reuters, Federal Reserve; Quarterly reports; Institute for Business Value 32 11/21/2010 © Copyright IBM Corporation 2010
  • 33. IBM Institute for Business Value Appendix …particularly, as the scale squander and complexity of running ever bigger banks has taken hold Financial Services Efficiency Ratios, Top 25 Banks’ Share of the 2003 - 2007 Top 100 Global Banks’ Assets ($ Trillions, Total FDIC Bank Assets Reported) Percent, Trendline 70 62% 60% 60 58% 56% 50 54% 52% 40 1996 1998 2000 2002 2004 2006 2008 (Q2) 2003 2004 2005 2006 2007 Source: FDIC, Thomson Financial/Sheshunoff Information Services, The Banker Top 400 Banks, Reuters IBM / EIU Survey; IBM Institute for Business Value analysis 33 11/21/2010 © Copyright IBM Corporation 2010
  • 34. IBM Institute for Business Value Appendix The industry has been blind to signs of industry maturity Pre-crisis Global Return on Equity for Selected Industries, Trendlines, 1994-20061 Integrated Custodian / US Bulge Bracket Firms 30% Asset Managers (pre-extinction) 25% 20% Asset Management Specialists 15% All Industries 0% 1994 2000 2006 90% of executives interviewed believe Note: 1Pre-crisis is based on historical average ROE for the period between 1994-2006 the returns of the past are over. Source: Thompson ONE Banker; IBM Institute for Business Value analysis 34 11/21/2010 © Copyright IBM Corporation 2010