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Achieving Business Impact
                               with Your Leadership Model
                               Five Research Based Best Practice Differentiators




                                             Steve Doerflein. Ph.D.




Confidential and Proprietary
Do you have a leadership competency model
        that drives change in the business?

     Are your leaders held accountable for
     demonstrating the desired leadership behaviors?

     Is the model regularly updated as business
     challenges change?

     Can leaders readily apply the model in their day-to-
     day work?

     Is behavior change measured and linked directly to
     business goals?

     Are the desired behaviors rewarded?




2
Agenda

    Introduction
    Overview: Best Practice Survey
    How healthy is your leadership model?
    Where can you revitalize/anchor your
    leadership model?
    Q&A




3
Session Take Aways

    How to evaluate the “Health” of your leadership
    competency model using a quick assessment

    How to apply Best Practices to your
    organization’s leadership competency model

    Executive Summary Report of Leadership
    Competency Modeling Best Practices Survey




4
Clarifying Expectations
                of Senior Leaders

    “The Leadership Principles give guidance
    on how we should conduct our business
    and how we should work together. They
    describe my expectations of leadership
    behavior at Bayer. ”
                                            Werner Wenning
                  Chairman of the Board of Manager Bayer AG




5
GE Growth Traits

    Create an external focus that defines success in
    market terms.

    Be clear thinkers who can simplify strategy into
    specific actions, make decisions and communicate
    priorities.

    Have imagination and courage to take risks on
    people and ideas.

    Energize teams through inclusiveness and
    connection with people, building both loyalty and
    commitment.

    Develop expertise in a function or domain, using
    depth as a source of confidence to drive change.


6
The Business Case

                    75% of survey respondents said their company is
                    chronically short of leadership talent.1
                                                           1



                Companies scoring in the top quintile of talent-management
                practices outperform their industry’s mean return to
                shareholders by a remarkable 22 percentage points.2  2



                One in five senior executives in the Fortune 500 are eligible
                to retire.3
                          3



                By 2010 – 64 million workers – 40% of the public and
                private workforce will have reached retirement age.4
                                                                   4


    1 & 2. The War for Talent – update McKinsey 2001
    3. The Aging Workforce – The Corporate Leadership Council 2005
    4. The Conference Board – research study 2006



7
Why Develop Internal Talent?

               “In 1,700 years of combined history of 18 visionary
               companies, including Marriott, American Express, Pfizer, and
               IBM, the role of chief executive was assumed by an outsider
               only four times.”1
                                1



                “Hiring outsiders is negatively correlated with dramatic
                improvements in performance”2    2



                “Failure rates are high when executive talent is hired from
                outside….”3 3



    1.Stocking Your Talent Pool with Knowledge Capital. Human Capital Management.
    2.Business: Challenging a Corporate Addiction to Outsiders. Gabor, NYT, Andrea.
       Money and Business/Financial Desk. November 17, 2002.
    3. Linkage & DDI. Exec. Succession Management 2001



8
A Sense of Urgency

               “Only 37 percent of organizations reported being effective at
               identifying future leaders.”1
                                           1



               “Only 31% of HR professionals have determined their
               organizations future retirement rates”2
                                                     2



               “More than 77% of firms surveyed say they have insufficient
               talent on board to succeed current senior executives”3
                                                                    3




    1. Developing Business Leaders for 2010; The Conference Board – Survey of 157 organizations 2002
    2. The New Agenda for an Older Workforce – Manpower White Paper October 2006
    3. Right Management Survey – 168 firms 2006




9
Leadership Competency
                                Modeling Best Practice
                                       Survey

                                             Summer 2007

                                (Participating Organizations = 467 (554)

                                   2008 Continuing Conversations
                                         46 Organizations




Confidential and Proprietary
Best Practice Approach to Leadership
            Competency Modeling




11
Best Practice Survey on Leadership
               Competency Modeling

     Six (6) demographic    545 responding
     questions
                            467 useable
     Eight (8)
                            46 identified self as Best
     design/development
                            Practice
     questions
                            42 identified as Best
     Seven (7) deployment
                            Practice using business
     questions
                            impact criteria
     Seven (7) evaluation
     questions




12
Leadership Competency Modeling Best
                Practice Differentiators

     1. The leadership competency model reflects the
        organizations unique culture

     2. Specific steps are taken to actively manage talent

     3. Managers are committed to demonstrating the
        stated behaviors

     4. The relevance of the leadership competency model
        is maintained

     5. The business impact of the leadership competency
        model is measured



13
Other “Important“ Practices

     1. There is clear Senior Leadership support for the
        model

     2. The leadership competency model is linked to two
        or more HR Systems

     3. There is a clearly designated target group

     4. The leadership competency model is easy to
        understand and implement




14
Best Practice Criteria


                     First Filter

        The organization’s ability to measure
      the impact of the leadership competency
     model on the business is very good or good.


                 153 ~ a third of sample




15
Balanced Scorecard Perspectives
                                           The Balanced Scorecard describes
          Financial Perspective
                                           how value will be created across
       quot;To Satisfy Stakeholders,
                                           four business perspectives
       What Financial Objectives
       Must Be Accomplished”

                          Customer Perspective

   Outcomes            quot;To Achieve The Financial
(Outward Focus)        Objectives, What Customer
                       Needs Must Be Met?”

                                     Internal Process Perspective

                                    quot;To Satisfy Customers, And
    Drivers                         Stakeholders, Which Internal
(Inward Focus)                      Business Processes are Critical?”

                                                      Learning & Growth

                                                 quot;To Achieve These Goals,
                                                 How Must The Organization
                                                 Be Equipped?”


16
Best Practice Criteria

     Financial Perspective
                                                 Second Filter
     – Revenue Growth
     – Profitability
                                                Very great or great
     – Market Share Growth                        extent in each
     Customer Perspective                       Balanced Scorecard
                                                    Perspective
     – Customer/client satisfaction
     Internal Process
                                                  42 organizations
     – Quality of product/services
     – Development of new products/services
     Learning and Growth Perspective
     – Ability to recruit essential employees
     – Ability to retain essential employees
     – Manager – employee relations
     – General employee relations


17
Health Check Up
                               How healthy is your leadership model?




Confidential and Proprietary
Health Check Up

     1. Our model reflects our unique culture

     2. We use competency evaluations to move talent
        across the organization

     3. We ensure managers are committed to
        demonstrating the desired behaviors

     4. We take steps to maintain the relevance of our
        model

     5. We can measure the business impact of our model

     6. Our model clearly defines what effective leadership
        looks like in our organization


19
Exercise: Health Check Up

     What is the “health” of you leadership competency
     model?

     Using the six questions provided give your model a
     score of 1 to 5:

      1 = Strongly Disagree

      2 = Disagree

      3 = Neither Agree nor Disagree

      4 = Agree

      5 = Strongly Agree


20
Health Check Up
                                                           Best
                                                                    All Other
                                                         Practice

                                                          98%        61%
     1. Our model reflects our unique culture


                                                          81%        51%
     2. We use competency evaluations to move talent
        across the organization

                                                          98%        55%
     3. We ensure that managers are committed to
        demonstrating the desired behaviors
                                                          81%        33%
     4. We take steps to maintain the relevance of our
        model (at least two or more methods)
                                                         100%        26%
     5. We can measure the business impact of our
        model

                                                          93%        87%
     6. Our model clearly defines what effective
        leadership looks like in our org




21
Revitalizing or Building Your
                                     Leadership Model
                               Where can you take specific steps to
                                revitalize your leadership model?


                                   What should you do to build a
                                 leadership model that impacts the
                                             business?

Confidential and Proprietary
Leadership Competency Model Reflect the
          Organization’s Unique Culture




23
Specific Steps are Taken to
       Actively Manage Talent




24
Managers are Committed to Demonstrating
               the Stated Behaviors




25
The Relevance of the Leadership Competency
                Model is Maintained




26
The Business Impact of the Leadership
        Competency Model is Measured




27
Revitalizing/Anchoring Your Model

     1. Customize your model to reflect your unique culture

     2. Take steps to actively manage talent using your
        model

     3. Ensure managers are committed to demonstrating
        the stated behaviors

     4. Take steps to maintain the relevance of your model

     5. Measure the business impact of your model




28
Revitalizing/Anchoring Your Model

     6. Tie your model directly to a business challenge

     7. Focus application of your model on a specific target
        group to increase commitment

     8. Take steps to simplify and make your model easier
        to use

     9. Tie two or more HR applications to your model

     10.Increase the involvement of managers in updating
       your model




29
What type of leadership model is needed?

     What: Change in Content
     1. Why is the leadership model needed? (specific business
        reason/challenge)
     2. What are unique aspects of the organization’s culture?*
     3. Who is your target audience?
     4. What is the overall focus? (Development, Performance, Selection,
        Combination?)
     How: Change in Implementation
     1. How can you ensure the commitment of managers to demonstrating
        desired behaviors? *

                                                          *
     2. Is the relevance of the model being maintained?

                                                              *
     3. Is the model being used to actively manage talent?

                                                                  *
     4. Is the business impact of the model being measured?

     * Best Practice Differentiators

30
For Additional Information



        Steve Doerflein, Ph.D.
        Right Management
        Vice President
        Organizational Consulting
        404-504-5000 office
        973.525.7092 cell
        steve.doerflein@right.com




31

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Leadership Competency Modeling Best Practices

  • 1. Achieving Business Impact with Your Leadership Model Five Research Based Best Practice Differentiators Steve Doerflein. Ph.D. Confidential and Proprietary
  • 2. Do you have a leadership competency model that drives change in the business? Are your leaders held accountable for demonstrating the desired leadership behaviors? Is the model regularly updated as business challenges change? Can leaders readily apply the model in their day-to- day work? Is behavior change measured and linked directly to business goals? Are the desired behaviors rewarded? 2
  • 3. Agenda Introduction Overview: Best Practice Survey How healthy is your leadership model? Where can you revitalize/anchor your leadership model? Q&A 3
  • 4. Session Take Aways How to evaluate the “Health” of your leadership competency model using a quick assessment How to apply Best Practices to your organization’s leadership competency model Executive Summary Report of Leadership Competency Modeling Best Practices Survey 4
  • 5. Clarifying Expectations of Senior Leaders “The Leadership Principles give guidance on how we should conduct our business and how we should work together. They describe my expectations of leadership behavior at Bayer. ” Werner Wenning Chairman of the Board of Manager Bayer AG 5
  • 6. GE Growth Traits Create an external focus that defines success in market terms. Be clear thinkers who can simplify strategy into specific actions, make decisions and communicate priorities. Have imagination and courage to take risks on people and ideas. Energize teams through inclusiveness and connection with people, building both loyalty and commitment. Develop expertise in a function or domain, using depth as a source of confidence to drive change. 6
  • 7. The Business Case 75% of survey respondents said their company is chronically short of leadership talent.1 1 Companies scoring in the top quintile of talent-management practices outperform their industry’s mean return to shareholders by a remarkable 22 percentage points.2 2 One in five senior executives in the Fortune 500 are eligible to retire.3 3 By 2010 – 64 million workers – 40% of the public and private workforce will have reached retirement age.4 4 1 & 2. The War for Talent – update McKinsey 2001 3. The Aging Workforce – The Corporate Leadership Council 2005 4. The Conference Board – research study 2006 7
  • 8. Why Develop Internal Talent? “In 1,700 years of combined history of 18 visionary companies, including Marriott, American Express, Pfizer, and IBM, the role of chief executive was assumed by an outsider only four times.”1 1 “Hiring outsiders is negatively correlated with dramatic improvements in performance”2 2 “Failure rates are high when executive talent is hired from outside….”3 3 1.Stocking Your Talent Pool with Knowledge Capital. Human Capital Management. 2.Business: Challenging a Corporate Addiction to Outsiders. Gabor, NYT, Andrea. Money and Business/Financial Desk. November 17, 2002. 3. Linkage & DDI. Exec. Succession Management 2001 8
  • 9. A Sense of Urgency “Only 37 percent of organizations reported being effective at identifying future leaders.”1 1 “Only 31% of HR professionals have determined their organizations future retirement rates”2 2 “More than 77% of firms surveyed say they have insufficient talent on board to succeed current senior executives”3 3 1. Developing Business Leaders for 2010; The Conference Board – Survey of 157 organizations 2002 2. The New Agenda for an Older Workforce – Manpower White Paper October 2006 3. Right Management Survey – 168 firms 2006 9
  • 10. Leadership Competency Modeling Best Practice Survey Summer 2007 (Participating Organizations = 467 (554) 2008 Continuing Conversations 46 Organizations Confidential and Proprietary
  • 11. Best Practice Approach to Leadership Competency Modeling 11
  • 12. Best Practice Survey on Leadership Competency Modeling Six (6) demographic 545 responding questions 467 useable Eight (8) 46 identified self as Best design/development Practice questions 42 identified as Best Seven (7) deployment Practice using business questions impact criteria Seven (7) evaluation questions 12
  • 13. Leadership Competency Modeling Best Practice Differentiators 1. The leadership competency model reflects the organizations unique culture 2. Specific steps are taken to actively manage talent 3. Managers are committed to demonstrating the stated behaviors 4. The relevance of the leadership competency model is maintained 5. The business impact of the leadership competency model is measured 13
  • 14. Other “Important“ Practices 1. There is clear Senior Leadership support for the model 2. The leadership competency model is linked to two or more HR Systems 3. There is a clearly designated target group 4. The leadership competency model is easy to understand and implement 14
  • 15. Best Practice Criteria First Filter The organization’s ability to measure the impact of the leadership competency model on the business is very good or good. 153 ~ a third of sample 15
  • 16. Balanced Scorecard Perspectives The Balanced Scorecard describes Financial Perspective how value will be created across quot;To Satisfy Stakeholders, four business perspectives What Financial Objectives Must Be Accomplished” Customer Perspective Outcomes quot;To Achieve The Financial (Outward Focus) Objectives, What Customer Needs Must Be Met?” Internal Process Perspective quot;To Satisfy Customers, And Drivers Stakeholders, Which Internal (Inward Focus) Business Processes are Critical?” Learning & Growth quot;To Achieve These Goals, How Must The Organization Be Equipped?” 16
  • 17. Best Practice Criteria Financial Perspective Second Filter – Revenue Growth – Profitability Very great or great – Market Share Growth extent in each Customer Perspective Balanced Scorecard Perspective – Customer/client satisfaction Internal Process 42 organizations – Quality of product/services – Development of new products/services Learning and Growth Perspective – Ability to recruit essential employees – Ability to retain essential employees – Manager – employee relations – General employee relations 17
  • 18. Health Check Up How healthy is your leadership model? Confidential and Proprietary
  • 19. Health Check Up 1. Our model reflects our unique culture 2. We use competency evaluations to move talent across the organization 3. We ensure managers are committed to demonstrating the desired behaviors 4. We take steps to maintain the relevance of our model 5. We can measure the business impact of our model 6. Our model clearly defines what effective leadership looks like in our organization 19
  • 20. Exercise: Health Check Up What is the “health” of you leadership competency model? Using the six questions provided give your model a score of 1 to 5: 1 = Strongly Disagree 2 = Disagree 3 = Neither Agree nor Disagree 4 = Agree 5 = Strongly Agree 20
  • 21. Health Check Up Best All Other Practice 98% 61% 1. Our model reflects our unique culture 81% 51% 2. We use competency evaluations to move talent across the organization 98% 55% 3. We ensure that managers are committed to demonstrating the desired behaviors 81% 33% 4. We take steps to maintain the relevance of our model (at least two or more methods) 100% 26% 5. We can measure the business impact of our model 93% 87% 6. Our model clearly defines what effective leadership looks like in our org 21
  • 22. Revitalizing or Building Your Leadership Model Where can you take specific steps to revitalize your leadership model? What should you do to build a leadership model that impacts the business? Confidential and Proprietary
  • 23. Leadership Competency Model Reflect the Organization’s Unique Culture 23
  • 24. Specific Steps are Taken to Actively Manage Talent 24
  • 25. Managers are Committed to Demonstrating the Stated Behaviors 25
  • 26. The Relevance of the Leadership Competency Model is Maintained 26
  • 27. The Business Impact of the Leadership Competency Model is Measured 27
  • 28. Revitalizing/Anchoring Your Model 1. Customize your model to reflect your unique culture 2. Take steps to actively manage talent using your model 3. Ensure managers are committed to demonstrating the stated behaviors 4. Take steps to maintain the relevance of your model 5. Measure the business impact of your model 28
  • 29. Revitalizing/Anchoring Your Model 6. Tie your model directly to a business challenge 7. Focus application of your model on a specific target group to increase commitment 8. Take steps to simplify and make your model easier to use 9. Tie two or more HR applications to your model 10.Increase the involvement of managers in updating your model 29
  • 30. What type of leadership model is needed? What: Change in Content 1. Why is the leadership model needed? (specific business reason/challenge) 2. What are unique aspects of the organization’s culture?* 3. Who is your target audience? 4. What is the overall focus? (Development, Performance, Selection, Combination?) How: Change in Implementation 1. How can you ensure the commitment of managers to demonstrating desired behaviors? * * 2. Is the relevance of the model being maintained? * 3. Is the model being used to actively manage talent? * 4. Is the business impact of the model being measured? * Best Practice Differentiators 30
  • 31. For Additional Information Steve Doerflein, Ph.D. Right Management Vice President Organizational Consulting 404-504-5000 office 973.525.7092 cell steve.doerflein@right.com 31