15. CENTERS OF
EXCELLENCE.
OFFICES: STRATEGIC PARTNERS
USA: Miami / New York Canada
Mexico Guatemala
Dominican Republic Panama
Colombia Venezuela
Peru Brazil
Chile
Argentina
18. INTERNAL: EXTERNAL:
Employees Crowd
Clients Mass
Vendors Many to many
WE PLAN. MESSAGE
Orbital Communications
INTERPERSONAL:
One on one
One to Many
19. ORBITAL
WE PLAN. BRANDING WE DO.
OWNED MEDIA EARNED MEDIA
CENTRAL IDEA
PAID MEDIA
23. WE LIVE IN A DIVERSE COUNTRY WITH
DIVERSE CULTURES AND COMMUNITIES.
NEWLINK AMERICA IS A
COMMUNICATIONS FIRM PROVIDING
ORBITAL STRATEGY PLANNING AND
PROGRAM DEVELOPMENT TO
CLIENTS ACROSS THE AMERICAS
• New strategic approach to communications
• Multi-disciplinary creative talent and resources
• Hispanic-owned firm
24. WE TRANSFORM STRATEGIES INTO THE
ACTIONS, WORDS AND IMAGES THAT
BRING A PLAN TO LIFE, GENERATING THE
RESPONSE DESIRED BY EACH CLIENT.
25. NEWLINK EXPERTISE
INTEGRATED PRACTICES - THE VALUE WE OFFER TO THE
CLIENT
CREATIVITY SOCIAL PUBLIC
& DESIGN BUSINESS RELATIONS
AUDIOVISUAL CONTENT EVENT
& DIGITAL DEVELOPMENT MANAGEMENT
PRODUCTION
27. DEEPEN Coca-Cola’s relationship with Hispanic moms and
community by providing tools to help them plan their
college education.
CAMPAIGN HIGHLIGHT Coca-Cola’s partnership with the Hispanic
Scholarship Fund (HSF) in creating awareness about the
OBJECTIVES college attainment gap among Hispanics.
INCREASE engagement with community organizations in
support of Hispanic education.
DESTAPA SU SUPPORT local retailers through POS (retail) and My Coke
Rewards (MCR) (retail + digital).
FUTURO BOOST awareness and drive traffic to MCR/HSF microsite
among Hispanic consumers.
ENCOURAGE act of giving among Hispanic consumers to collect
MCR points and donate towards the HSF.
28. Media Training
CAMPAIGN PSA Taping / Distribution
ELEMENTS Photo Shoot
PR Newswire Placement
Lead Press Release / e-Press Kit
Flyer for Retail / Community Partner
Media Day in Miami
Social Media Activations
Event at Miami Local High School
Press Phone Interviews
Call to Action Press Alert
College Board / HSF Community Outreach
Blogger Engagement
Radio Drop (fridge + product + PSA script)
29. SPOKESPERSON
Identified Henry Cejudo, the Olympic gold
medalist who became the youngest
American wrestler to ever win an
Olympic gold medal, as a relevant
spokesperson for the brand t o drive the
Destapa Su Futuro campaign & inspire
Latinos to achieve success through
education.
32. MERCK’S HEPATITIS-C “TOCA EL TEMA” CAMPAIGN
MERCK’S HEPATITIS-C “TOCA EL TEMA” CAMPAIGN
Through the use of award-winning artist, Jon Secada, we developed an unbranded campaign to raise awareness of
the disease by highlighting Secada’s personal connection to the disease. The campaign entailed a call-to-action for
caregivers/patients to take action and speak with their HCPs about their options. Given its existing perception, we
also aimed to reduce stigma about the disease, a key barrier to treatment in Hispanic community. Finally, we aimed
to demonstrate Merck’s commitment to HCV among Hispanic community. The campaign included a microsite,
which served as a complete information source to deliver culturally relevant health messages, as well as
encouraged consumers to call the Liver Foundation’s Spanish-language hotline.
The campaign also included the development of a PSA and respective media campaign in both Spanish and English
to appeal to both Spanish dominant and English dominant U.S. Hispanic consumers, as well as a comprehensive
communications launch plan that integrated traditional media relations strategies.
Results:
Although we cannot divulge final results for confidential reasons, Newlink America, working with the client’s
general market agency, garnered millions of media impressions, including appearances on top ranking national
Hispanic network morning shows, articles in major Hispanic and general market dailies, features in national glossy
magazines such as People En Español, wire stories and dozens of radio, TV and print interviews. In addition, the
client exceeded their expectations in visits to the new portal, calls to Liver Foundation and we expect and plan for
increase in doctor visits as measured by local sales team.
Newlink based its success on media impressions from earned publicity in Spanish and English language outlets,
visits to new Spanish website, and number of stations airing PSA and resulting media ratings.
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34. Preferred Medical Plan (PMP)
Objective:
Increase number of leads to call center.
Position Preferred Medical Plan as the most economical HMO option with
the best customer service.
Strategy:
Use an advisor character and slice of life vignettes to encourage consumers
to call to speak to an agent.
Upgrade creative production to differentiate from other low cost providers
Launch campaign internally first among employees and agents before going
live on TV and radio.
Creative Expression: What’s Your Plan?
The new PMP Advisor introduces a series of slice of live scenarios where
individuals and families find themselves asking what s their plan for the next
stage of their life (baby, new job). The plan?
Results:
Calls increased 25% in the first week of the campaign.
Qualified lead types improved.
36. MYLAN’S SPANISH
LANGUAGE BROCHURE
Transcreation of English version
Patient Brochure for the U.S.
Hispanic market.
Spanish-language brochure
with relevant Hispanic friendly
images and content to be
distributed in doctors’ offices
across the country.
1
38. Execution models and talent – both which have been developed under the principle of ‘learning by doing’
and on the basis of first-hand experiences in helping clients navigate the challenges posed by the ever-
changing social landscape.
Our execution models have been developed in-house, and have been built in response to the needs of
clients from all kinds of industries looking to adapt to their new business realities that have been
THE NEWLINK redefined by the social web. These execution models are constantly fine-tuned by our home-grown team
of talent, who through their day-in and day-out experiences have earned a level of thoroughness in their
DIFFERENTIATOR strategic and tactical capabilities that cannot be taught in any other manner.
40. Social research refers to modern insight gathering methodologies that are executed for the purpose of
understanding a brand or company’s online landscape, and for purposes of polling audiences who are
active on social and/or digital platforms. Our track record in consulting services of the sort allows us to
safely say that in order to reach a sustainable and optimized operation that responds to the challenges
and opportunities of today’s online landscape, it is imperative to obtain and leverage the type of
knowledge provided by Social Research programs.
Using internally developed tools in combination with industry-leading monitoring services and the
analytic capabilities that characterize our human capital, we plan and we execute Social Research
THE programs that adjust to the needs and challenges faced by clients of all types.
SOCIAL RESEARCH THE WRITING IS ON THE WALL: connecting the dots between the insights needed to take assertive
actions in today’s online world has become a business imperative for any brand or company with
IMPERATIVE ambitions of coherence and growth.
Social Research.
41. PROGRAM:
ONLINE AUDIT
Evaluation of the brand or company’s current
digital and social footprint in order to understand
its strengths and weaknesses in the context of its
online landscape, and in turn use this knowledge to
reinforce its online positioning in the short,
medium and long term.
The evaluation also contemplates an analysis
focused on the social and digital footprint of the
brand or company’s relevant actors – that is, its
consumers, competitors and collaborators.
In addition, the evaluation includes a study of
pertinent conversations that have occurred in the
relevant past, as well as a trend-analysis on user
traffic observed on the social and digital platforms
the brand or company controls.
Social Research.
42. PROGRAM:
ONLINE & SOCIAL POLLING
Implementation of an internally developed polling
methodology named Cre8tive Compass™ that uses
social and digital platforms to survey people who
have been identified on the basis of their
demographic profiles and interests manifested
through their behavior on such platforms.
This methodology enables the gathering of insights
such as habits, perceptions, etc., on any type of
relevant topic for the brand or company as per the
responses from a highly relevant sample of people.
The qualitative and quantitative results obtained are
achieved by leveraging the unparalleled level of
audience segmentation and reach made possible by
social networks such as Facebook, in combination
with data-capture and analysis techniques that have
been developed in-house.
Social Research.
43. PROGRAM:
ONLINE MONITORING
Daily exercise that provides real-time alerts based on
mentions of the brand, company, and/or competitors
on social and digital platforms in order to trigger
quick-response actions if warranted.
In addition, the exercise includes a daily report which
categorizes the mentions discovered on the basis of
most relevant according to pre-established themes, or
according to any category or format type that
facilitates the consumption of the information for the
client.
The benefits of this exercise include the early
detection of potential crisis situations, the
identification of false or factually wrong information
generated by third parties, relevant conversations
generated by influencers, among others.
Social Research.
44. PROGRAM:
ONLINE TREND ANALISIS
Execution of a qualitative study conducted in order to
uncover opinions, habits, interests, and/or triggers of
conversations that have occurred on social or digital
platforms through the use of a tool designed for
capturing and processing large volumes of data.
The study is characterized by its high degree of
accuracy given that the tool used to execute captures
information on the basis of speech patterns and not
just key-words, while also allowing segmentation by
languages, countries, and a wide range of social
and/or digital platforms.
Insights from the study shed light on what audiences
are saying, what social or digital platforms
they’re using to say it, why they’re saying it, all of
which can be leveraged to support brand or company
objectives.
Social Research.
46. Social Marketing refers to all types of efforts generated by the brand or company to communicate with audiences active on
social and/or digital platforms. Our first-hand experience in planning and executing Social Marketing efforts has taught us
that successful strategies in today’s online world demand the combined use of contemporary online channels – i.e. those that
the brand controls (owned channels), those powered by 3rd parties and/or individuals active on social platforms (earned
channels), and those that have been designed for amplifying content via paid media (paid channels). The synchronized use of
said channels enables the brand or company to reach audiences exactly where, how, and when they desire, no matter what
channel of device they use in their day-to-day to consume and discover information.
Using internally developed execution models in combination with the project management skills accumulated by our human
THE capital, we plan and execute Social Marketing programs that outperform traditional methods of consumer-facing marketing.
SOCIAL MARKETING THE WRITING IS ON THE WALL: connecting the dots between the synchronized use of today’s online channels needed to
effectively reach audiences in today’s world has become a business imperative for any brand or company with ambitions of
IMPERATIVE impact and relevance.
Social Marketing.
47. PROGRAM:
SOCIAL PROFILE MANAGEMENT
Implementation of a monthly process designed for the
production of content that is hosted on the brand or
company’s social channels (owned channels) under a
smart-framework that helps identify what media
formats, conversations themes, and days of the week
prove to be most effective in generating audience
engagement (earned channels).
Simultaneously, the process incorporates an element
of paid media via social platforms (paid channels) as a
means of ensuring maximum exposure and relevance
of the brand or company’s content.
The process also relies on guidelines for moderation,
escalation, etc., that ensure that the daily management
of the brand or company’s participation on social
platforms is executed in a manner that is effective,
protected, and aligned with business objectives.
Social Marketing.
48. PROGRAM:
SOCIALLY CALIBRATED CONTENT BOOST
Execution of amplification tactics focused on
extending the visibility of content generated by
the brand or company on social or digital
platforms it controls (owned channels), as well
as 3rd parties (earned channels).
The ultimate goal is to increase the consumption
of key messages on the part of specific interest
groups or influencers by way of leveraging the
micro-targeting and reach potential enabled by
social and digital platforms.
The content amplification tactics used allow for
the flexibility of executing in a manner that
mentions the brand or company name, or in an
anonymous fashion without ever compromising
transparency standards.
Social Marketing.
49. PROGRAM:
CONTESTS & CAMPAIGNS
Management of socially-driven contests or
campaigns that are hosted and promoted on the
brand or company’s social profiles (owned
channels), with the objective of incentivizing and
increasing interaction levels with existing and
potential audiences (earned channels).
The execution is conducted using specialized
technologies that facilitate user interaction in
accordance with specific technical and
promotional rules established by social networks
such as Facebook and Twitter.
Its benefits include the growth of audiences (e.g.
fans or followers), the capture of personal data
and opinions from users, as well as registrations
to brand or company-hosted offline events.
Social Marketing.
50. PROGRAM:
PROGRESSIVE PR
Activation of tools that invigorate the
consumption of brand or company relevant
content generated by traditional PR efforts that
end up manifested on 3 rd party blogs, online
publications, user generated review sites, etc.
(earned channels).
This evolution beyond traditional methods of PR
relies on the use of socially-driven micro-
targeting tools made possible by social networks
(paid channels) that enable a higher degree of
reach and qualitative readership.
In turn, this provides the brand or company with
greater impact potential and control in regards to
who and how many people consume the content
driven by its traditional PR efforts.
Social Marketing.
52. Social Business refers to the development and preparation of internal structures needed to help a brand or company adapt to
the new operating realities that have arisen as a consequence of the changes brought on by the mainstream use of social and
digital platforms. Our experience in this type of consulting has taught us that in order to ensure the sustainability and
optimization of such structures it is essential to 1) create teams empowered with the skillset needed to navigate the social and
digital landscape, 2) have the know-how to budget accordingly, 3) build a framework that enables the orderly growth of the
social and digital footprint of the brand or company, 4) establish guidelines to prevent and/or manage crises situations, and
lastly, 5) determine the operating costs or revenue streams involved.
Using methodologies that have been developed in-house in combination with the counseling capabilities earned by our human
THE capita, we plan and we execute Social Business programs that respond to the specific operating needs of clients of divers
industries.
SOCIAL BUSINESS THE WRITING IS ON THE WALL: connecting the dots between the internal transformations that need to happen in order to
IMPERATIVE confront the new operating realities of today’s world has become a business imperative for any brand or company with
ambition of innovation and long-term success.
Social Business.
53. PROGRAM:
CRISIS READINESS
Development or optimization of a plan of action
created to prevent and/or manage crisis situations,
while taking into account the realities posed by the
online landscape the brand or company is
confronted with.
This development or update to the action plan is
carried out in a series of exercises that establish
guidelines and instructions that fortify the brand or
company’s preventive and proactive front against
adverse situations that may detonate on social or
digital platforms.
These exercises also contemplate the production of
the tools that ensure that the execution of the action
plan happens in an effective and error-free manner,
along with training sessions on how to use such
tools.
Social Business.
54. PROGRAM:
INTERNAL EMPOWERMENT
Execution of a series of collaborative exercises that
serve as a source of intelligence to be applied
towards the development and optimization of a team
within the operational structure of the brand or
company that is tasked with looking after its
positioning in the online space.
The exercises take into account the creation of
management tools such as performance reports that
define what the key performance indicators are,
instructions on how to obtain them, as well as who
should receive them.
Likewise, guidelines are produced in relation to the
type and skill-set of human capital needed for
internal empowerment, as well as the financial
structures that need to be in place to ensure the
sustainability of the team.
Social Business.
55. PROGRAM:
CORPORATE GOVERNANCE
Creation of a manual that establishes the corporate
guidelines that different departments within the brand
or company, along with its employees and
spokespeople, need to follow as part of their
participation on social and digital platforms from a
professional perspective.
This is accompanied by training sessions intended to
help enforce the policies created in accordance to the
brand or company’s online landscape, thus supporting
its coherent participation across the board.
Following these guidelines minimizes the possibility of
internal disconnects that may result in adverse
situations sparked on social or digital platforms, and
also ensures the efficient use of resources invested in
supporting the business via the online world.
Social Business.
56. PROGRAM:
SUSTAINED INNOVATION
Exercise focused on evaluating key performance
indicators related to interaction and content
consumption levels the brand or company has
achieved through its participation on social platforms
over a period of time in order to determine how to
improve its performance.
The exercise also contemplates a review of trends
impacting the brand or company’s online landscape
as a means of being proactive in keeping it up to
speed with changes in the industry.
The result of this exercise is the permanent evolution
of the brand or company’s presence within the online
world, taking advantage of efficiencies and
opportunities that give it an edge against its
competitors.
Social Business.
57. CHANGE IS ONE OF THE MANY
OPPORTUNITIES LIFE GIVES US.
59. Jorge A. Ortega
Managing Partner, Newlink America, Miami
Jorge Ortega is founder and managing partner of Newlink America, one of the fastest growing Hispanic-owned strategic
communications agencies. Part of the Newlink Group of Companies, the integrated consulting firm, Jorge and partners,
Eduardo del Rivero and Sergio Roitberg, lead a team of experienced professionals providing research, strategy, creative and/or
media services to: Coca-Cola, ESPN Deportes, Discover Card, Bacardi USA, The College Board, Merck, Mylan, SER- National,
Palace Resorts, among other clients.
Jorge brings 25 years of experience working with major clients developing strategic and innovative programs across the
Americas. A leading communications practitioner in the Hispanic market, he was President of JeffreyGroup, where he more
than doubled the size of the firm, Jorge also started and built Burson-Marsteller’s U.S. Hispanic practice. He serves on the
advisory board of FSU’s Center for Hispanic Marketing Communication. Jorge’s video blog on Hispanic marketing topics
Newlink Conversations can be viewed at www.youtube.com/newlinkamerica. Follow him on Twitter @jortegakb.
60. Eduardo del Rivero
Partner, Newlink America, Miami
Eduardo del Rivero has a long and extensive career in advertising, marketing and media, including sixteen years as partner-owner
of his own firm, del Rivero Messianu Advertising, a major U.S. Hispanic agency, subsequently sold to DDB Worldwide. Eduardo
began his career in London with Ogilvy & Mather. Immediately after, he joined Young & Rubicam, spending ten years in Mexico
City and a year in Paris handling accounts such as Procter & Gamble, General Foods and Frito Lay. Later, he was appointed VP at
Ogilvy, adding media to his scope of responsibilities and working with clients such as American Express, Kimberly Clark, Mattel
and Nestle.
Attracted by the emerging Hispanic market in the U.S., Eduardo joined MD & A, a top-ranking U.S. Hispanic agency, where he
worked with marquee brands such as Tylenol, Sears, Miller Brewing Co., Levi's and General Foods, among others. Additional client
experience includes Continental Airlines, Nokia, McDonald's, State Farm and Budweiser.
A pioneer in the Hispanic advertising industry, Eduardo embraced integrated communications and holistic marketing thinking long
before 360° thinking was a new marketing buzz word.
61. Emigdio Rojas
Group Account Manager, Newlink America, Miami
Emigdio has more than eight years in advertising working at global agencies in the USA managing integrated marketing
communication strategies for the U.S. Hispanic Market for clients such as: Procter & Gamble, J&J Merck and brands such as Pepcid,
Mylanta, Tide and Pampers among others. Expertise includes account management, strategy development, and consumer
research and insight development. Prior to Newlink, Emigdio was a partner at Avatar Creative where he managed the Amadeus
North America account. He developed a brand strategy and relevant consumer insights that led to the creation and launch of trade
and consumer collateral pieces for marketing initiatives including digital banners, email blasts, micro-sites, event production and
other communication materials.
Emigdio was also an Account Supervisor at Zubi Advertising where he worked with clients such as J.M. Smuckers and Unilever. In
that role, he was responsible for managing and leading overall planning strategies including digital and social media initiatives, as
well as day-to-day account management. Emigdio spent several years at Saatchi & Saatchi in NYC leading the Pampers and Tide
account teams for P&G. While at Saatchi, he managed and led several holistic advertising campaigns from strategy to creative
development to production and final commercialization.
62. Jose Luis Villa
Managing Director, Newlink Factory, Miami
Observation, curiosity and experimentation are the cornerstones of innovation, thinks Jose Luis Villa, graphic designer and
artist by profession, analytical and creative by conviction.
In 1987 he made his first incursion into advertising joining TBWA Teran. Then he went to Lintas Mexico, where he
collaborated with Lintas Madrid and Lintas Chile offices. In 1994 he moved to the U.S. to meet the needs of the growing
Hispanic market and Latin America in the prestigious advertising agency del Rivero Messianu DDB working for clients such
as: Coca-Cola, Volkswagen, McDonald’s, Budweiser, Telefonica, Nokia among others.
Then he founded via alterna, a branding & communications consultancy firm, with clients such as Latin Grammy, Randstad,
Continucare, Hoteles Posadas, Microsoft and the Bahamas. His most recent creative approach has been the use of new
platforms in combination with traditional experiences to connect consumers with brands in effective and relevant ways.
Today he is giving all his knowledge, passion and talent to create new consumer engagement through Social Business,
Content, Digital and Audio Visual Production, Creativity and Design in Newlink Factory. An award winning creative director,
he has also served as a judge at various festivals and for publications in the world of advertising including the Chicago
International Film Festival, NY Festival, The Eye of Latin America, Advertising Age, Lüzer's International Archive finalist in
Cannes, FIAP, among others. He was co-founder and board member of the prestigious “CIRCULO CREATIVO,” in 2007
serving as president of that institution significantly expanding its vision and horizon.
63. Mauricio Samayoa
Director, Newlink Factory, Miami
Mauricio began his career in finance, worked in PR, earned his MBA and has evolved into a full-blown Social Business
strategist out of a genuine passion for all things ‘social’ – i.e. Social Media and Social Business Design. His career blends
together practical knowledge in making business decisions based on hard numbers, business strategy creation, and first-hand
experience to building and scaling the participation of high-profile brands on the social web.
His career in the communications consulting business started at Newlink Group in the early 2000s. He has been instrumental
in driving Social Media strategies and campaigns for Newlink America clients such as ESPN Deportes, Coca-Cola, HATUEY and
Bacardi USA.
Before rejoining Newlink Group as Head of Newlink Social in 2011, Mauricio spent three years in London earning real-world,
on-the-ground experience in bridging the gap between Social Media strategy and Social Media execution for global brands
such as 20th Century Fox, The Macallan Whisky, and Jameson Irish Whiskey, as part of the team at Social Media agency
wearesocial.net. Additionally, Mauricio has executed successful social business models for Cancun CVB, Panama Tourism,
and Palace Resorts.
64. Barbara Pernaris
Executive Producer, Newlink America, Miami
Barbara brings 20 years of film, broadcast and event production expertise. She has worked with top Hispanic agencies such as
DRM/DDB (now Alma/DDB), Bienestar-LCG (now Publicis), BBDO-Miami (now BBDO) Zubi Advertising, and SiboneyUSA. For Newlink
America, she has managed all aspects of event production as well as photo and video shots for clients such ESPN Deportes, Palace
Resorts, Bacardi USA, Preferred Medical Plan, WGEN-TV, among others.
She has been lead the advertising and promotional production, including directing, for clients such as McDonald’s, Johnson &
Johnson/Merck, Visa, Pepsi, Ford, Sears, AA, Susan G. Komen Foundation, Food Lion (Delhaize America), Winn-Dixie, AA Arena/Miami
Heat, SC Johnson Wax, Mobil, P&G, General Mills, Kraft Foods, Unilever, Colgate Palmolive, Blue Cross and Blue Shield – FL, Bacardi
USA.She has also produced full length motion pictures, TV pilots and episodes and music videos, as well as, music concerts, live stage
productions and public events.Barbara holds Bachelor’s degree in Business from Florida International University, a Bachelor of Arts in
Film Production from NYU and a Master’s in Communications and Film from the University of Miami. She is an award-winning
producer/filmmaker and has been awarded an ADDY and a TELLY in advertising. She is also fluent in Spanish and Italian.
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65. Liza Rodriguez,
Manager
Newlink America, New York
Liza joined Newlink America from Health Media Strategies in New York City. Today she is managing the Hispanic Market
Development engagement for Mylan Pharmaceuticals dealing with on the company’s most competitive product segments
targeting the Latino community. Prior to joining Newlink, , Liza worked for Health Media Strategies where she managed media
and PR efforts for New York Times best-selling author and TV physician, Dr. Ian Smith, including five of his national book tours and
The Makeover Mile, Believe in Healthy BP and Be Sickle Smart, national campaigns focused on improving the health of minority
communities. While part of the Health Media Strategies team, she worked with companies and organizations in both the public
and private sectors including The President’s Council on Fitness, Sports and Nutrition, Novartis Pharmaceuticals, Coca-Cola, CVS
Caremark, ZocDoc.com, The Home Depot, The Las Vegas Convention and Visitors Authority and St. Martin’s Press. She also
liaised with various media outlets and agencies including BET, VH1, Radio-One, Granada Entertainment, Rachael Ray, The
Doctors, The Tom Joyner Morning Show and The Steve Harvey Morning Show.
Liza has an extensive communications and media background with experience as a journalist, publicist and educator. Her entry
into TV journalism began at WNBC’s Today in New York where she worked in the special projects medical unit. From there, she
moved to ABC World News in London and WSVN’s Today in Florida at the Fox affiliate in Miami. Her journalism experience
extends to print and radio. She has been published by The New York Times, The Economist, Broadcasting & Cable Magazine and
Sales & Marketing Magazine and written for the nationally-syndicated radio program, HealthWatch on American Urban Radio
Networks.
