This document discusses how leveraging location data from GPS-enabled devices can help provide context for analyzing social media content. As more mobile phones and other devices gain GPS capabilities, location data can be used to filter social media by geographic location and time to add context. This additional context from location can help address issues with social media content lacking substance, authority, or being biased by identifying demographic trends in different areas. Aggregating social media by location can also help prioritize analysis and response when handling events. The document envisions a future where real-time data from billions of interconnected devices enables new types of contextual analysis and insights.