SlideShare une entreprise Scribd logo
1  sur  12
Télécharger pour lire hors ligne
Healthberries IVF
Healthberries IVF, a fertility clinic with a unique process called ‘Our
IVF Angel’s Programme’ opened in Pune in January 2013.
Client’s objective:
• To be known as a credible IVF and Fertility clinic in Pune
Building Healthberries
IVF as a brand in Pune
• Healthberries IVF is a very new and young brand in Pune. People are still
unaware about its presence so the credibility is relatively less.
NEW IN PUNE
Ivf case study
The obvious emotional truth: Couples get depressed when their conception
efforts fail.
The idea was to position Healthberries IVF as a clinic that is warm, empathetic
and result oriented. That’s why we came up with a tagline: Rebirth of Hope.
In detail
• Spread awareness about the brand and position it in such a way that people perceive it
as a credible brand in Pune.
• Get 100 + enquiries through the first campaign.
SMART Objective
Ivf case study
Ivf case study
Ivf case study
A 3 Ad Campaign in
TOI
Initiative 1
Ivf case study
• Total Number of inquiries after 3 ads: 120
• Counseling Appointment: 60
• Fixed Conversion: 13
• Conversions in pipeline: 10
• Therefore Total Conversions: 23
• Inquiries are for all the parts of city
• Also from Nashik, Mumbai, Hyderabad, Mahabaleshwar, Aurangabad
• The ‘Our IVF Angel’s Programme’ has been carried out with 13 women in
Pune out of which 7 have already conceived.
The Result?

Contenu connexe

Similaire à Ivf case study

I healthy - media buying plan
I healthy - media buying planI healthy - media buying plan
I healthy - media buying planAbdulrahim Nukta
 
Importance of Internal Marketing in Hospitals
Importance of Internal Marketing in HospitalsImportance of Internal Marketing in Hospitals
Importance of Internal Marketing in HospitalsLeslie Richard
 
Advertisment (2)
Advertisment (2)Advertisment (2)
Advertisment (2)itcltd
 
Fair & Lovely Marketing Plan
Fair & Lovely Marketing PlanFair & Lovely Marketing Plan
Fair & Lovely Marketing PlanAhsan Habib
 
IMC - Happydent Gum Campaigns PPT
IMC - Happydent Gum Campaigns PPTIMC - Happydent Gum Campaigns PPT
IMC - Happydent Gum Campaigns PPTBishnu Kumar
 
i-engage Your 5-Star Digital Marketing Agency in Indore
i-engage Your 5-Star Digital Marketing Agency in Indorei-engage Your 5-Star Digital Marketing Agency in Indore
i-engage Your 5-Star Digital Marketing Agency in Indorei-engage
 
Positive. Productive. Powerful.
Positive. Productive. Powerful.Positive. Productive. Powerful.
Positive. Productive. Powerful.TotalWellness
 
Johnsons & Johnsons
Johnsons & JohnsonsJohnsons & Johnsons
Johnsons & JohnsonsRishab Gupta
 
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
 
Humana Presentation
Humana PresentationHumana Presentation
Humana Presentationlovetoread18
 
Marketing Communications.pptx
Marketing Communications.pptxMarketing Communications.pptx
Marketing Communications.pptxRoubleVohra
 
Jf case study
Jf case studyJf case study
Jf case studySMO Fever
 
Content Marketing Program for Hospitals
Content Marketing Program for HospitalsContent Marketing Program for Hospitals
Content Marketing Program for HospitalsAbel Ahing
 
Pitch deck- Bijana Healthcare Private Limited
Pitch deck- Bijana Healthcare Private LimitedPitch deck- Bijana Healthcare Private Limited
Pitch deck- Bijana Healthcare Private LimitedNagendra Prasad
 
Mindfulness for Mums PowerPoint final
Mindfulness for Mums PowerPoint finalMindfulness for Mums PowerPoint final
Mindfulness for Mums PowerPoint finalClaire Sparksman
 
Internship at Children’s Mercy Hospital Human Resources
 Internship at Children’s Mercy Hospital Human Resources Internship at Children’s Mercy Hospital Human Resources
Internship at Children’s Mercy Hospital Human ResourcesSarah George
 
Rolling Out The Blueprint (Digital Portfolio)
Rolling Out The Blueprint (Digital Portfolio)Rolling Out The Blueprint (Digital Portfolio)
Rolling Out The Blueprint (Digital Portfolio)Samantha Boodoo AMABE
 

Similaire à Ivf case study (20)

I healthy - media buying plan
I healthy - media buying planI healthy - media buying plan
I healthy - media buying plan
 
Importance of Internal Marketing in Hospitals
Importance of Internal Marketing in HospitalsImportance of Internal Marketing in Hospitals
Importance of Internal Marketing in Hospitals
 
Advertisment (2)
Advertisment (2)Advertisment (2)
Advertisment (2)
 
Fair & Lovely Marketing Plan
Fair & Lovely Marketing PlanFair & Lovely Marketing Plan
Fair & Lovely Marketing Plan
 
IMC - Happydent Gum Campaigns PPT
IMC - Happydent Gum Campaigns PPTIMC - Happydent Gum Campaigns PPT
IMC - Happydent Gum Campaigns PPT
 
IMC Blond Restaurant
IMC Blond RestaurantIMC Blond Restaurant
IMC Blond Restaurant
 
i-engage Your 5-Star Digital Marketing Agency in Indore
i-engage Your 5-Star Digital Marketing Agency in Indorei-engage Your 5-Star Digital Marketing Agency in Indore
i-engage Your 5-Star Digital Marketing Agency in Indore
 
Positive. Productive. Powerful.
Positive. Productive. Powerful.Positive. Productive. Powerful.
Positive. Productive. Powerful.
 
Johnsons & Johnsons
Johnsons & JohnsonsJohnsons & Johnsons
Johnsons & Johnsons
 
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...
 
Humana Presentation
Humana PresentationHumana Presentation
Humana Presentation
 
DanaResume2016
DanaResume2016DanaResume2016
DanaResume2016
 
Dana's resume
Dana's resumeDana's resume
Dana's resume
 
Marketing Communications.pptx
Marketing Communications.pptxMarketing Communications.pptx
Marketing Communications.pptx
 
Jf case study
Jf case studyJf case study
Jf case study
 
Content Marketing Program for Hospitals
Content Marketing Program for HospitalsContent Marketing Program for Hospitals
Content Marketing Program for Hospitals
 
Pitch deck- Bijana Healthcare Private Limited
Pitch deck- Bijana Healthcare Private LimitedPitch deck- Bijana Healthcare Private Limited
Pitch deck- Bijana Healthcare Private Limited
 
Mindfulness for Mums PowerPoint final
Mindfulness for Mums PowerPoint finalMindfulness for Mums PowerPoint final
Mindfulness for Mums PowerPoint final
 
Internship at Children’s Mercy Hospital Human Resources
 Internship at Children’s Mercy Hospital Human Resources Internship at Children’s Mercy Hospital Human Resources
Internship at Children’s Mercy Hospital Human Resources
 
Rolling Out The Blueprint (Digital Portfolio)
Rolling Out The Blueprint (Digital Portfolio)Rolling Out The Blueprint (Digital Portfolio)
Rolling Out The Blueprint (Digital Portfolio)
 

Plus de seagulladvertising

Fortnightly Idea Review, April
Fortnightly Idea Review, AprilFortnightly Idea Review, April
Fortnightly Idea Review, Aprilseagulladvertising
 
Sameer Desai speaks about Cannes at the RAMA meet
Sameer Desai speaks about Cannes at the RAMA meetSameer Desai speaks about Cannes at the RAMA meet
Sameer Desai speaks about Cannes at the RAMA meetseagulladvertising
 
Amanora: Temple of life case study by Seagull Digital
Amanora: Temple of life case study by Seagull DigitalAmanora: Temple of life case study by Seagull Digital
Amanora: Temple of life case study by Seagull Digitalseagulladvertising
 
Branding for Results in the Digital Age
Branding for Results in the Digital AgeBranding for Results in the Digital Age
Branding for Results in the Digital Ageseagulladvertising
 
Seagull Digital communities process and case studies
Seagull Digital communities process and case studiesSeagull Digital communities process and case studies
Seagull Digital communities process and case studiesseagulladvertising
 

Plus de seagulladvertising (9)

Fortnightly Idea Review, April
Fortnightly Idea Review, AprilFortnightly Idea Review, April
Fortnightly Idea Review, April
 
Case Study: Mont Vert Vesta
Case Study: Mont Vert VestaCase Study: Mont Vert Vesta
Case Study: Mont Vert Vesta
 
Case Study: Aapla Ghar
Case Study: Aapla GharCase Study: Aapla Ghar
Case Study: Aapla Ghar
 
Symbiosis - SNAP Case Study
Symbiosis - SNAP Case StudySymbiosis - SNAP Case Study
Symbiosis - SNAP Case Study
 
Sameer Desai speaks about Cannes at the RAMA meet
Sameer Desai speaks about Cannes at the RAMA meetSameer Desai speaks about Cannes at the RAMA meet
Sameer Desai speaks about Cannes at the RAMA meet
 
Amanora: Temple of life case study by Seagull Digital
Amanora: Temple of life case study by Seagull DigitalAmanora: Temple of life case study by Seagull Digital
Amanora: Temple of life case study by Seagull Digital
 
Branding for Results in the Digital Age
Branding for Results in the Digital AgeBranding for Results in the Digital Age
Branding for Results in the Digital Age
 
Seagull Digital communities process and case studies
Seagull Digital communities process and case studiesSeagull Digital communities process and case studies
Seagull Digital communities process and case studies
 
Social Media for Healthcare
Social Media for HealthcareSocial Media for Healthcare
Social Media for Healthcare
 

Dernier

blood bank management system project report
blood bank management system project reportblood bank management system project report
blood bank management system project reportNARMADAPETROLEUMGAS
 
Male Infertility, Antioxidants and Beyond
Male Infertility, Antioxidants and BeyondMale Infertility, Antioxidants and Beyond
Male Infertility, Antioxidants and BeyondSujoy Dasgupta
 
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.aarjukhadka22
 
Role of Soap based and synthetic or syndets bar
Role of  Soap based and synthetic or syndets barRole of  Soap based and synthetic or syndets bar
Role of Soap based and synthetic or syndets barmohitRahangdale
 
SGK ĐIỆN GIẬT ĐHYHN RẤT LÀ HAY TUYỆT VỜI.pdf
SGK ĐIỆN GIẬT ĐHYHN        RẤT LÀ HAY TUYỆT VỜI.pdfSGK ĐIỆN GIẬT ĐHYHN        RẤT LÀ HAY TUYỆT VỜI.pdf
SGK ĐIỆN GIẬT ĐHYHN RẤT LÀ HAY TUYỆT VỜI.pdfHongBiThi1
 
EXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung functionEXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung functionkrishnareddy157915
 
Pharmacokinetic Models by Dr. Ram D. Bawankar.ppt
Pharmacokinetic Models by Dr. Ram D.  Bawankar.pptPharmacokinetic Models by Dr. Ram D.  Bawankar.ppt
Pharmacokinetic Models by Dr. Ram D. Bawankar.pptRamDBawankar1
 
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdf
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdfPAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdf
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdfDolisha Warbi
 
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptxANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptxWINCY THIRUMURUGAN
 
Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024EwoutSteyerberg1
 
High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)kishan singh tomar
 
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdfSGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdfHongBiThi1
 
AORTIC DISSECTION and management of aortic dissection
AORTIC DISSECTION and management of aortic dissectionAORTIC DISSECTION and management of aortic dissection
AORTIC DISSECTION and management of aortic dissectiondrhanifmohdali
 
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdf
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdfCONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdf
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdfDolisha Warbi
 
Unit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptUnit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptPradnya Wadekar
 
ORAL HYPOGLYCAEMIC AGENTS - PART 2.pptx
ORAL HYPOGLYCAEMIC AGENTS  - PART 2.pptxORAL HYPOGLYCAEMIC AGENTS  - PART 2.pptx
ORAL HYPOGLYCAEMIC AGENTS - PART 2.pptxNIKITA BHUTE
 
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...Shubhanshu Gaurav
 
How to cure cirrhosis and chronic hepatitis naturally
How to cure cirrhosis and chronic hepatitis naturallyHow to cure cirrhosis and chronic hepatitis naturally
How to cure cirrhosis and chronic hepatitis naturallyZurück zum Ursprung
 
Adenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisAdenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisSujoy Dasgupta
 

Dernier (20)

blood bank management system project report
blood bank management system project reportblood bank management system project report
blood bank management system project report
 
Male Infertility, Antioxidants and Beyond
Male Infertility, Antioxidants and BeyondMale Infertility, Antioxidants and Beyond
Male Infertility, Antioxidants and Beyond
 
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
Bulimia nervosa ( Eating Disorders) Mental Health Nursing.
 
Role of Soap based and synthetic or syndets bar
Role of  Soap based and synthetic or syndets barRole of  Soap based and synthetic or syndets bar
Role of Soap based and synthetic or syndets bar
 
SGK ĐIỆN GIẬT ĐHYHN RẤT LÀ HAY TUYỆT VỜI.pdf
SGK ĐIỆN GIẬT ĐHYHN        RẤT LÀ HAY TUYỆT VỜI.pdfSGK ĐIỆN GIẬT ĐHYHN        RẤT LÀ HAY TUYỆT VỜI.pdf
SGK ĐIỆN GIẬT ĐHYHN RẤT LÀ HAY TUYỆT VỜI.pdf
 
EXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung functionEXERCISE PERFORMANCE.pptx, Lung function
EXERCISE PERFORMANCE.pptx, Lung function
 
Pharmacokinetic Models by Dr. Ram D. Bawankar.ppt
Pharmacokinetic Models by Dr. Ram D.  Bawankar.pptPharmacokinetic Models by Dr. Ram D.  Bawankar.ppt
Pharmacokinetic Models by Dr. Ram D. Bawankar.ppt
 
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdf
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdfPAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdf
PAIN/CLASSIFICATION AND MANAGEMENT OF PAIN.pdf
 
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptxANATOMICAL FAETURES OF BONES  FOR NURSING STUDENTS .pptx
ANATOMICAL FAETURES OF BONES FOR NURSING STUDENTS .pptx
 
Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024Trustworthiness of AI based predictions Aachen 2024
Trustworthiness of AI based predictions Aachen 2024
 
High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)
 
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdfSGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
SGK RỐI LOẠN KALI MÁU CỰC KỲ QUAN TRỌNG.pdf
 
AORTIC DISSECTION and management of aortic dissection
AORTIC DISSECTION and management of aortic dissectionAORTIC DISSECTION and management of aortic dissection
AORTIC DISSECTION and management of aortic dissection
 
Rheumatoid arthritis Part 1, case based approach with application of the late...
Rheumatoid arthritis Part 1, case based approach with application of the late...Rheumatoid arthritis Part 1, case based approach with application of the late...
Rheumatoid arthritis Part 1, case based approach with application of the late...
 
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdf
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdfCONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdf
CONNECTIVE TISSUE (ANATOMY AND PHYSIOLOGY).pdf
 
Unit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptUnit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.ppt
 
ORAL HYPOGLYCAEMIC AGENTS - PART 2.pptx
ORAL HYPOGLYCAEMIC AGENTS  - PART 2.pptxORAL HYPOGLYCAEMIC AGENTS  - PART 2.pptx
ORAL HYPOGLYCAEMIC AGENTS - PART 2.pptx
 
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
 
How to cure cirrhosis and chronic hepatitis naturally
How to cure cirrhosis and chronic hepatitis naturallyHow to cure cirrhosis and chronic hepatitis naturally
How to cure cirrhosis and chronic hepatitis naturally
 
Adenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisAdenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosis
 

Ivf case study

  • 2. Healthberries IVF, a fertility clinic with a unique process called ‘Our IVF Angel’s Programme’ opened in Pune in January 2013. Client’s objective: • To be known as a credible IVF and Fertility clinic in Pune Building Healthberries IVF as a brand in Pune
  • 3. • Healthberries IVF is a very new and young brand in Pune. People are still unaware about its presence so the credibility is relatively less. NEW IN PUNE
  • 5. The obvious emotional truth: Couples get depressed when their conception efforts fail. The idea was to position Healthberries IVF as a clinic that is warm, empathetic and result oriented. That’s why we came up with a tagline: Rebirth of Hope. In detail
  • 6. • Spread awareness about the brand and position it in such a way that people perceive it as a credible brand in Pune. • Get 100 + enquiries through the first campaign. SMART Objective
  • 10. A 3 Ad Campaign in TOI Initiative 1
  • 12. • Total Number of inquiries after 3 ads: 120 • Counseling Appointment: 60 • Fixed Conversion: 13 • Conversions in pipeline: 10 • Therefore Total Conversions: 23 • Inquiries are for all the parts of city • Also from Nashik, Mumbai, Hyderabad, Mahabaleshwar, Aurangabad • The ‘Our IVF Angel’s Programme’ has been carried out with 13 women in Pune out of which 7 have already conceived. The Result?