1. Q: Tell me about Tom McKay?
1
A: He turns ideation into profitable execution

2. He’s accelerated in CPG Sales & Marketing
• Vice President of Shoe & Apparel Care Business Units
TLC Consulting: U.S. Go to Market Strategy for Sunscreen
• Director of Trade Marketing, Shoe Care
• Director of Sales Operations: Target & Walmart
• Director of Sales Ops: Target, Drug & New Business - U.S.
• Div. Sales Manager: traditional & non-traditional trade channels
• Product/ Consumer Marketing: P&L & agency responsibility
• TLC Consulting: Air Care Go To Market Strategy for C-Stores
• Sr. Customer Marketing Mgr: liaison between brands, promos & sales
• Assoc. Dir Business Development: P&L and people responsibility
• Trade Promotions/ Merchandising Mgr: all trade channels
• Regional & National Account Manager / Trainer
• Regional Sales Coordinator & Sales Manager: traditional & non-traditional channels
• Field Sales Manager: direct and indirect account responsibility in FDM & trainer of new hires

3. He’s dedicated, has balance
and volunteers

4. He takes the steps to learn more
4.0 GPA
• Graduate Studies
• Undergraduate Studies
 Student / Athlete, Soccer Scholarship
 All District Varsity Soccer Player
 Head JV Soccer Coach

5. He’s led New Product Development
He knows what it takes to successfully launch in all types of trade channels;
Grocery, Drug, Mass, $, Club, Convenience, Department, Sporting Goods & Outdoor Stores

6. He has a passion for brand activation
He’s experienced in temporary and permanent solutions
that effectively introduce the brand to shoppers
This introduction is very important when
70% of brand selections are made in store

7. He’s created and helped execute
Successful Co-Marketing Events
He led the integration of category, brand equity, business objectives
with customer priorities to drive profitable sales & market share
The results benefited all
stakeholders: shopper
+ retailer + company

8. He has received National Recognition,
Individual and Team Awards for excelling
Kellogg’s Top
Kellogg’s Team Award
Top Top
C-Store Sara Lee HBC
Individual
News President’s Award
Award & Top Team Awards
Award
Featured in Featured in
BRANDWEEK POP Issue
Vendor of
Year Awards at
Sara Lee HBC

9. Summary
 He has over 20 successful years of CPG experience in Sales
and Marketing leadership roles.
 He’s grown strategic business units and high profile accounts in
traditional & non-traditional trade channels.
 He’s led co-marketing development, new product introductions,
brand activation and consulting assignments with flawless
execution.
 He’s successfully managed people, brokers, agencies and P&Ls.
 Reach Tom at: seamus.t.mckay@gmail.com