SlideShare une entreprise Scribd logo

Consortium of Universities November 18, 2009

•Télécharger en tant que KEY, PDF•
•
idfive
idfive

Social media, recruitment, and reputation management

BusinessFormation
1  sur  133
1 Consortium of Universities November 18, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
1 Cheap, Fast, and Out of Control Social Media, Recruitment, and Reputation Management Consortium of Universities November 18, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
2 Joining the Conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
3 Let’s talk about Louise... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
4 09-28-2009, 12:35 PM #47 Northstarmom Got a quick reply from the provost that although Rollins' health center isn't open on weekends, the students' health Senior Member insurance covers visits to the Urgent Care Clinic that's right outside the campus. Also learned that the administration has posted flyers around campus including under students' doors telling students what to do if they Join Date: Aug 2004 have H1N1 symptoms. Posts: 14,940 Will be following up about this with S, who for various reasons -- including mentoring freshmen and having roommates who have been peer counselors-- should be well aware of the options for handing illnesses. I guess even the most mature and thoughtful students can lack knowledge/sense when it comes to being sick. Reply www.collegeconfidential.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
4 09-28-2009, 12:35 PM #47 Northstarmom Got a quick reply from the provost that although Rollins' health center isn't open on weekends, the students' health Senior Member insurance covers visits to the Urgent Care Clinic that's right outside the campus. Also learned that the administration has posted flyers around campus including under students' doors telling students what to do if they Join Date: Aug 2004 have H1N1 symptoms. Posts: 14,940 Will be following up about this with S, who for various reasons -- including mentoring freshmen and having roommates who have been peer counselors-- should be well aware of the options for handing illnesses. I guess even the most mature and thoughtful students can lack knowledge/sense when it comes to being sick. Reply www.collegeconfidential.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
5 Cat patrols Facebook... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
6 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
7 August 15, 1971 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
8 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization ๏ The future is always on ๏ The end of the desktop ๏ Welcome to the global conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
9 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
10 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
11 “Mommy, why can’t I pause the TV?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Prospect Broadcast Media Telemarketing Mobile Web Social Media Email Direct Print Mail 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
13 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
14 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
connections 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
16 Welcome to the Now World Order 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
17 What is “social media” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
18 Marshal McLuhan “The medium is the message.” Media: a technology that affects society not by its content but by its characteristics. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
19 no “content”... ...but has social effect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
20 “media” Sender information or data Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
20 “mass media” Receiver or data tion rma info Sender information or data Receiver info rma tion or d ata Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
21 social: the interaction of humans with other humans media: technology used to store and deliver information or data 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
22 social media Participant or data n atio in form Participant information or data Participant infor mati on o r dat a Participant 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
23 Social Media: technologies that facilitate interactions between humans using information or data. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
24 Social Media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
25 Social Media, Recruitment, & Communication 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
26 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
27 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
28 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
30 source: http://belanger.wordpress.com/2007/06/28/the-ebb-and-flow-of-social-networking/ 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
study of social studentPOLL media and college choice  Joint study with studentPOLL and CollegeBoard.  Online survey administered to senior registrants for the SAT  Email invitation in third week of October to a random sample sample of about 34,000 registrants  960 surveys completed  Findings weighted to represent socioeconomic, racial, income of registrant population 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Demographics of sample Gender  Male 44.5%  Female 55.5 Race  Asian/Indian 10.2%  African American 12.3%  Hispanic/Latino 15.2%  Caucasian/Middle Eastern 55.7%  Other/No Answer 6.5% Income  < $50,000 19.8%  50,000 - < 100,000 22.5%  >= 100,000 21.3%  DK/NA/REF 36.3% 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Use of SNS nearly universal  Nine out of every ten college-bound students visits social networking sites  African Americans are more likely (97%) than Hispanics (86%) or Whites (88%) to visit SNS  84 percent have a personal page or profile on a social networking site  African Americans are more likely (93%) than whites (84%) to have SNS profile page  Lack of time (46 percent) and parental veto (28 percent) chief obstacle to those without profiles on sites 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Facebook and MySpace dominate SNS world  Facebook and MySpace are by far the most used sites.  79 percent have profile on Facebook, 69 percent on MySpace  Profiles lower than 10 percent on all other sites  Asians (87%), Whites (86%) and African Americans (73%) are more likely to have a Facebook page than are Hispanics (55%). Hispanics (88%) are more likely than Asians (60%) or Whites (65%) to have a MySpace page.  Facebook the most often visited site (60 percent) with MySpace far behind (38 percent)  Asians (69%) and Whites (also 69%) were more likely than African Americans (46%) and Hispanics (31%) to visit Facebook. Hispanics (68%) and African Americans (52%) are more likely than Asians (24%) or Whites (29%) to visit MySpace. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Figure 1: Percent attending one of the following they first heard about on a social networkin An event sponsored by a college you're interested in 7% An event related to college admission 9% A political event 13% A study group or study session 18% A sporting event 31% A concert/musical event 40% A party or other social gathering 56% 0% 9% 19% 28% 37% 47% 56% 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
37 source: Annenberg School Digital Futures Report 2007 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
38 Teens and social networking 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
39 Teens and Communication 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
40 The point: ๏ They’re connected all the time ๏ They like to talk ๏ News spreads faster than ever ๏ They consume and create 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
40 The point: ๏ They’re connected all the time ๏ They like to talk ๏ News spreads faster than ever ๏ They consume and create 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
41 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
42 How memes get made 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
43 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
44 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
45 Memes ๏ units of cultural information ๏ cultural evolution or cultural diffusion ins wk e ๏ subject to natural selection Da en ard sh G R ich elfi ๏ variation Th e S 1976 ๏ competition ๏ mutation ๏ it’s not survival of the fittest, it’s survival of fastest (those best able to spread) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
46 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
47 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
48 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
49 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
50 “The Tipping Point” ๏ “Hubs” Malcolm Gladwell ๏ “Superconnectors” ๏ “Influentials” ๏ Viral media based on the theory that a few important people in a network can accelerate transmission and acceptance of an idea. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
51 One-to-one Duncan Watts ๏ Memes take hold because culture is ready ๏ Six degrees of separation true, but connectors not important ๏ People influence others around them ๏ Anybody is just as likely to launch a trend as anyone else 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
52 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
52 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
53 Where are they talking about you? (and what are they saying?) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
54 It’s not just Facebook/Myspace 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
55 it ain’t silly...it matters 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Forbes magazine explaining the scientific methodology for their college rankings survey: the staff at CCAP gathered data from a variety of sources. They based 25% of the rankings on 4 million student evaluations of courses and instructors, as recorded on the Web site RateMyProfessors.com. Another 25% is based on post- graduate success, equally determined by enrollment-adjusted entries in Who's Who in America, and by a new metric, the average salaries of graduates reported by Payscale.com. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
57 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
57 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
57 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
58 Comments 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
59 Ratings 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Flickr 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
61 Out of control 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
61 Out of control ๏ You can’t control this. Period. Get over it. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
61 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
61 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
61 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. ๏ The good news/bad news: more media = less attention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
61 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. ๏ The good news/bad news: more media = less attention ๏ Stop thinking linearly: think “play” (or, if you have to talk to your boss, call it “testing” or “experimenting”) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
62 Online Brand Management 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
63 fries! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
64 brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
64 Institution brand Constituents 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
65 Doing it right 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
66 (but recent research indicates only 15% of “viral” media passed on) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
67 Doing it wrong... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
68 ...then again... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69 There’s nowhere to hide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69 There’s nowhere to hide ๏ Memes travel...or not 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything ๏ Embrace your detractors 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything ๏ Embrace your detractors ๏ BE HONEST 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
70 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
71 Reputation = Brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
72 The brand doesn’t make the institution, the institution makes the brand. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
73 The Communications Ecosystem 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
74 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
75 Carton’s Law: What Works Best Online is What Can Only Work Online 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
76 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
77 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
78 Carton’s Law 2: Technology Changes Quickly, People Change Slowly 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
79 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
80 Carton’s Law 3: Brands are collaborations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
81 Dealing With It 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
82 Managing the Conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
82 Managing the Conversation ๏ Plan 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
82 Managing the Conversation ๏ Plan ๏ Monitor 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
82 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
82 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate ๏ Engage 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
82 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate ๏ Engage 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
83 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
84 5 Questions to Ask When Developing A Social Media Strategy 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
84 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
84 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
84 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
84 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 4. How are we going to pay for it? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
84 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 4. How are we going to pay for it? 5.What are we going to do less of? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
85 Reputation Tracking Resources ๏ www.trackur.com ๏ www.whostalkin.com ๏ search.twitter.com ๏ www.blogsearchengine.com ๏ www.rapleaf.com ๏ www.blogpulse.com ๏ blogsearch.google.com ๏ www.monitter.com ๏ www.boardreader.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
86 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
86 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
86 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
86 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
87 The Truth is Out There 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
88 Engage? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89 Lessons of Generation TXT 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89 Lessons of Generation TXT ๏ Things have changed. Drastically. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. ๏ It’s about the experience. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. ๏ It’s about the experience. ๏ Think individuals, not audiences 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
90 The Now Generation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
91 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
91 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
92 Let’s Talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

Recommandé

CIC CAO Conference Presentation
CIC CAO Conference PresentationCIC CAO Conference Presentation
CIC CAO Conference Presentationidfive
 
Cheap, Fast, and Out of Control
Cheap, Fast, and Out of ControlCheap, Fast, and Out of Control
Cheap, Fast, and Out of Controlidfive
 
Nascumc 072610
Nascumc 072610Nascumc 072610
Nascumc 072610idfive
 
Social Media 101 CIC Media Conference 2011
Social Media 101 CIC Media Conference 2011Social Media 101 CIC Media Conference 2011
Social Media 101 CIC Media Conference 2011idfive
 
Vendemore Leadstrappan
Vendemore LeadstrappanVendemore Leadstrappan
Vendemore LeadstrappanNiklas Lohmann
 
How to attend a meeting...The FEG Way!
How to attend a meeting...The FEG Way!How to attend a meeting...The FEG Way!
How to attend a meeting...The FEG Way!Bryan Daly
 
Web metrics for community news organizations
Web metrics for community news organizationsWeb metrics for community news organizations
Web metrics for community news organizationsDana Chinn
 
Creating Great Social Media Content
Creating Great Social Media ContentCreating Great Social Media Content
Creating Great Social Media Contentidfive
 

Recommandé

CIC CAO Conference Presentation
CIC CAO Conference PresentationCIC CAO Conference Presentation
CIC CAO Conference Presentationidfive
 
Cheap, Fast, and Out of Control
Cheap, Fast, and Out of ControlCheap, Fast, and Out of Control
Cheap, Fast, and Out of Controlidfive
 
Nascumc 072610
Nascumc 072610Nascumc 072610
Nascumc 072610idfive
 
Social Media 101 CIC Media Conference 2011
Social Media 101 CIC Media Conference 2011Social Media 101 CIC Media Conference 2011
Social Media 101 CIC Media Conference 2011idfive
 
Vendemore Leadstrappan
Vendemore LeadstrappanVendemore Leadstrappan
Vendemore LeadstrappanNiklas Lohmann
 
How to attend a meeting...The FEG Way!
How to attend a meeting...The FEG Way!How to attend a meeting...The FEG Way!
How to attend a meeting...The FEG Way!Bryan Daly
 
Web metrics for community news organizations
Web metrics for community news organizationsWeb metrics for community news organizations
Web metrics for community news organizationsDana Chinn
 
Creating Great Social Media Content
Creating Great Social Media ContentCreating Great Social Media Content
Creating Great Social Media Contentidfive
 
Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...
Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...
Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...idfive
 
PRSA Maryland November 19, 2009
PRSA Maryland November 19, 2009PRSA Maryland November 19, 2009
PRSA Maryland November 19, 2009idfive
 
FPRA: Cheap, Fast, and Out of Control
FPRA: Cheap, Fast, and Out of ControlFPRA: Cheap, Fast, and Out of Control
FPRA: Cheap, Fast, and Out of Controlidfive
 
The 7 Trends Changing Everything
The 7 Trends Changing EverythingThe 7 Trends Changing Everything
The 7 Trends Changing Everythingidfive
 
PRSA Teleseminar 10/07/2009
PRSA Teleseminar 10/07/2009PRSA Teleseminar 10/07/2009
PRSA Teleseminar 10/07/2009idfive
 
PRSA October 7, 2009 Sean Carton
PRSA October 7, 2009 Sean CartonPRSA October 7, 2009 Sean Carton
PRSA October 7, 2009 Sean Cartonidfive
 
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...idfive
 
Taking the Plunge: A Social Media Workshop
Taking the Plunge: A Social Media WorkshopTaking the Plunge: A Social Media Workshop
Taking the Plunge: A Social Media Workshopidfive
 
Cheap, Fast, and Out of Control
Cheap, Fast, and Out of ControlCheap, Fast, and Out of Control
Cheap, Fast, and Out of Controlidfive
 
Cheap, Fast, and Out of Control
Cheap, Fast, and Out of ControlCheap, Fast, and Out of Control
Cheap, Fast, and Out of Controlidfive
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall girls in Goa, +91 9319373153 Escort Service in North Goa
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 

Contenu connexe

Plus de idfive

Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...
Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...
Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...idfive
 
PRSA Maryland November 19, 2009
PRSA Maryland November 19, 2009PRSA Maryland November 19, 2009
PRSA Maryland November 19, 2009idfive
 
FPRA: Cheap, Fast, and Out of Control
FPRA: Cheap, Fast, and Out of ControlFPRA: Cheap, Fast, and Out of Control
FPRA: Cheap, Fast, and Out of Controlidfive
 
The 7 Trends Changing Everything
The 7 Trends Changing EverythingThe 7 Trends Changing Everything
The 7 Trends Changing Everythingidfive
 
PRSA Teleseminar 10/07/2009
PRSA Teleseminar 10/07/2009PRSA Teleseminar 10/07/2009
PRSA Teleseminar 10/07/2009idfive
 
PRSA October 7, 2009 Sean Carton
PRSA October 7, 2009 Sean CartonPRSA October 7, 2009 Sean Carton
PRSA October 7, 2009 Sean Cartonidfive
 
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...idfive
 
Taking the Plunge: A Social Media Workshop
Taking the Plunge: A Social Media WorkshopTaking the Plunge: A Social Media Workshop
Taking the Plunge: A Social Media Workshopidfive
 
Cheap, Fast, and Out of Control
Cheap, Fast, and Out of ControlCheap, Fast, and Out of Control
Cheap, Fast, and Out of Controlidfive
 
Cheap, Fast, and Out of Control
Cheap, Fast, and Out of ControlCheap, Fast, and Out of Control
Cheap, Fast, and Out of Controlidfive
 

Plus de idfive (10)

Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...
Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...
Presentation to NAICU: "Clothing the Emperor: 10 Steps to A Social Media Stra...
 
PRSA Maryland November 19, 2009
PRSA Maryland November 19, 2009PRSA Maryland November 19, 2009
PRSA Maryland November 19, 2009
 
FPRA: Cheap, Fast, and Out of Control
FPRA: Cheap, Fast, and Out of ControlFPRA: Cheap, Fast, and Out of Control
FPRA: Cheap, Fast, and Out of Control
 
The 7 Trends Changing Everything
The 7 Trends Changing EverythingThe 7 Trends Changing Everything
The 7 Trends Changing Everything
 
PRSA Teleseminar 10/07/2009
PRSA Teleseminar 10/07/2009PRSA Teleseminar 10/07/2009
PRSA Teleseminar 10/07/2009
 
PRSA October 7, 2009 Sean Carton
PRSA October 7, 2009 Sean CartonPRSA October 7, 2009 Sean Carton
PRSA October 7, 2009 Sean Carton
 
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...
Clothing The Emperor: 10 Questions To Ask Yourself When Developing A Social M...
 
Taking the Plunge: A Social Media Workshop
Taking the Plunge: A Social Media WorkshopTaking the Plunge: A Social Media Workshop
Taking the Plunge: A Social Media Workshop
 
Cheap, Fast, and Out of Control
Cheap, Fast, and Out of ControlCheap, Fast, and Out of Control
Cheap, Fast, and Out of Control
 
Cheap, Fast, and Out of Control
Cheap, Fast, and Out of ControlCheap, Fast, and Out of Control
Cheap, Fast, and Out of Control
 

Dernier

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 

Dernier (20)

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 

Consortium of Universities November 18, 2009

  • 1. 1 Consortium of Universities November 18, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 2. 1 Cheap, Fast, and Out of Control Social Media, Recruitment, and Reputation Management Consortium of Universities November 18, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 3. 2 Joining the Conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 4. 3 Let’s talk about Louise... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 5. 4 09-28-2009, 12:35 PM #47 Northstarmom Got a quick reply from the provost that although Rollins' health center isn't open on weekends, the students' health Senior Member insurance covers visits to the Urgent Care Clinic that's right outside the campus. Also learned that the administration has posted flyers around campus including under students' doors telling students what to do if they Join Date: Aug 2004 have H1N1 symptoms. Posts: 14,940 Will be following up about this with S, who for various reasons -- including mentoring freshmen and having roommates who have been peer counselors-- should be well aware of the options for handing illnesses. I guess even the most mature and thoughtful students can lack knowledge/sense when it comes to being sick. Reply www.collegeconfidential.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 6. 4 09-28-2009, 12:35 PM #47 Northstarmom Got a quick reply from the provost that although Rollins' health center isn't open on weekends, the students' health Senior Member insurance covers visits to the Urgent Care Clinic that's right outside the campus. Also learned that the administration has posted flyers around campus including under students' doors telling students what to do if they Join Date: Aug 2004 have H1N1 symptoms. Posts: 14,940 Will be following up about this with S, who for various reasons -- including mentoring freshmen and having roommates who have been peer counselors-- should be well aware of the options for handing illnesses. I guess even the most mature and thoughtful students can lack knowledge/sense when it comes to being sick. Reply www.collegeconfidential.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 7. 5 Cat patrols Facebook... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 8. 6 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 9. 7 August 15, 1971 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 10. 8 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization ๏ The future is always on ๏ The end of the desktop ๏ Welcome to the global conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 11. 9 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 12. 10 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 13. 11 “Mommy, why can’t I pause the TV?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 14. Prospect Broadcast Media Telemarketing Mobile Web Social Media Email Direct Print Mail 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 15. 13 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 16. 14 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 17. connections 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 18. 16 Welcome to the Now World Order 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 19. 17 What is “social media” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 20. 18 Marshal McLuhan “The medium is the message.” Media: a technology that affects society not by its content but by its characteristics. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 21. 19 no “content”... ...but has social effect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 22. 20 “media” Sender information or data Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 23. 20 “mass media” Receiver or data tion rma info Sender information or data Receiver info rma tion or d ata Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 24. 21 social: the interaction of humans with other humans media: technology used to store and deliver information or data 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 25. 22 social media Participant or data n atio in form Participant information or data Participant infor mati on o r dat a Participant 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 26. 23 Social Media: technologies that facilitate interactions between humans using information or data. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 27. 24 Social Media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 28. 25 Social Media, Recruitment, & Communication 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 29. 26 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 30. 27 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 31. 28 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 32. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 33. 30 source: http://belanger.wordpress.com/2007/06/28/the-ebb-and-flow-of-social-networking/ 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 34. study of social studentPOLL media and college choice  Joint study with studentPOLL and CollegeBoard.  Online survey administered to senior registrants for the SAT  Email invitation in third week of October to a random sample sample of about 34,000 registrants  960 surveys completed  Findings weighted to represent socioeconomic, racial, income of registrant population 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 35. Demographics of sample Gender  Male 44.5%  Female 55.5 Race  Asian/Indian 10.2%  African American 12.3%  Hispanic/Latino 15.2%  Caucasian/Middle Eastern 55.7%  Other/No Answer 6.5% Income  < $50,000 19.8%  50,000 - < 100,000 22.5%  >= 100,000 21.3%  DK/NA/REF 36.3% 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 36. Use of SNS nearly universal  Nine out of every ten college-bound students visits social networking sites  African Americans are more likely (97%) than Hispanics (86%) or Whites (88%) to visit SNS  84 percent have a personal page or profile on a social networking site  African Americans are more likely (93%) than whites (84%) to have SNS profile page  Lack of time (46 percent) and parental veto (28 percent) chief obstacle to those without profiles on sites 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 37. Facebook and MySpace dominate SNS world  Facebook and MySpace are by far the most used sites.  79 percent have profile on Facebook, 69 percent on MySpace  Profiles lower than 10 percent on all other sites  Asians (87%), Whites (86%) and African Americans (73%) are more likely to have a Facebook page than are Hispanics (55%). Hispanics (88%) are more likely than Asians (60%) or Whites (65%) to have a MySpace page.  Facebook the most often visited site (60 percent) with MySpace far behind (38 percent)  Asians (69%) and Whites (also 69%) were more likely than African Americans (46%) and Hispanics (31%) to visit Facebook. Hispanics (68%) and African Americans (52%) are more likely than Asians (24%) or Whites (29%) to visit MySpace. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 38. Figure 1: Percent attending one of the following they first heard about on a social networkin An event sponsored by a college you're interested in 7% An event related to college admission 9% A political event 13% A study group or study session 18% A sporting event 31% A concert/musical event 40% A party or other social gathering 56% 0% 9% 19% 28% 37% 47% 56% 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 39. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 40. 37 source: Annenberg School Digital Futures Report 2007 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 41. 38 Teens and social networking 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 42. 39 Teens and Communication 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 43. 40 The point: ๏ They’re connected all the time ๏ They like to talk ๏ News spreads faster than ever ๏ They consume and create 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 44. 40 The point: ๏ They’re connected all the time ๏ They like to talk ๏ News spreads faster than ever ๏ They consume and create 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 45. 41 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 46. 42 How memes get made 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 47. 43 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 48. 44 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 49. 45 Memes ๏ units of cultural information ๏ cultural evolution or cultural diffusion ins wk e ๏ subject to natural selection Da en ard sh G R ich elfi ๏ variation Th e S 1976 ๏ competition ๏ mutation ๏ it’s not survival of the fittest, it’s survival of fastest (those best able to spread) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 50. 46 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 51. 47 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 52. 48 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 53. 49 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 54. 50 “The Tipping Point” ๏ “Hubs” Malcolm Gladwell ๏ “Superconnectors” ๏ “Influentials” ๏ Viral media based on the theory that a few important people in a network can accelerate transmission and acceptance of an idea. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 55. 51 One-to-one Duncan Watts ๏ Memes take hold because culture is ready ๏ Six degrees of separation true, but connectors not important ๏ People influence others around them ๏ Anybody is just as likely to launch a trend as anyone else 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 56. 52 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 57. 52 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 58. 53 Where are they talking about you? (and what are they saying?) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 59. 54 It’s not just Facebook/Myspace 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 60. 55 it ain’t silly...it matters 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 61. Forbes magazine explaining the scientific methodology for their college rankings survey: the staff at CCAP gathered data from a variety of sources. They based 25% of the rankings on 4 million student evaluations of courses and instructors, as recorded on the Web site RateMyProfessors.com. Another 25% is based on post- graduate success, equally determined by enrollment-adjusted entries in Who's Who in America, and by a new metric, the average salaries of graduates reported by Payscale.com. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 62. 57 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 63. 57 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 64. 57 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 65. 58 Comments 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 66. 59 Ratings 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 67. Flickr 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 68. 61 Out of control 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 69. 61 Out of control ๏ You can’t control this. Period. Get over it. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 70. 61 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 71. 61 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 72. 61 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. ๏ The good news/bad news: more media = less attention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 73. 61 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. ๏ The good news/bad news: more media = less attention ๏ Stop thinking linearly: think “play” (or, if you have to talk to your boss, call it “testing” or “experimenting”) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 74. 62 Online Brand Management 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 75. 63 fries! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 76. 64 brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 77. 64 Institution brand Constituents 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 78. 65 Doing it right 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 79. 66 (but recent research indicates only 15% of “viral” media passed on) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 80. 67 Doing it wrong... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 81. 68 ...then again... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 82. 69 There’s nowhere to hide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 83. 69 There’s nowhere to hide ๏ Memes travel...or not 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 84. 69 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 85. 69 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 86. 69 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 87. 69 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything ๏ Embrace your detractors 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 88. 69 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything ๏ Embrace your detractors ๏ BE HONEST 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 89. 70 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 90. 71 Reputation = Brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 91. 72 The brand doesn’t make the institution, the institution makes the brand. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 92. 73 The Communications Ecosystem 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 93. 74 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 94. 75 Carton’s Law: What Works Best Online is What Can Only Work Online 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 95. 76 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 96. 77 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 97. 78 Carton’s Law 2: Technology Changes Quickly, People Change Slowly 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 98. 79 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 99. 80 Carton’s Law 3: Brands are collaborations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 100. 81 Dealing With It 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 101. 82 Managing the Conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 102. 82 Managing the Conversation ๏ Plan 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 103. 82 Managing the Conversation ๏ Plan ๏ Monitor 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 104. 82 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 105. 82 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate ๏ Engage 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 106. 82 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate ๏ Engage 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 107. 83 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 108. 84 5 Questions to Ask When Developing A Social Media Strategy 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 109. 84 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 110. 84 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 111. 84 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 112. 84 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 4. How are we going to pay for it? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 113. 84 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 4. How are we going to pay for it? 5.What are we going to do less of? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 114. 85 Reputation Tracking Resources ๏ www.trackur.com ๏ www.whostalkin.com ๏ search.twitter.com ๏ www.blogsearchengine.com ๏ www.rapleaf.com ๏ www.blogpulse.com ๏ blogsearch.google.com ๏ www.monitter.com ๏ www.boardreader.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 115. 86 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 116. 86 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 117. 86 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 118. 86 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 119. 87 The Truth is Out There 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 120. 88 Engage? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 121. 89 Lessons of Generation TXT 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 122. 89 Lessons of Generation TXT ๏ Things have changed. Drastically. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 123. 89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 124. 89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 125. 89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 126. 89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 127. 89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 128. 89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. ๏ It’s about the experience. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 129. 89 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. ๏ It’s about the experience. ๏ Think individuals, not audiences 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 130. 90 The Now Generation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 131. 91 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 132. 91 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  • 133. 92 Let’s Talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

Notes de l'éditeur

  1. This is the day that the US went off the Gold Standard. It&amp;#x2019;s essentially the day that the world became an information economy, an economy based on data rather than stuff. All of a sudden money went from representing a physical-world commodity to representing what we said (and/or agreed) it represented. Everything that&amp;#x2019;s happening right now-- from the economy to the internet-- is a direct line on the vector of this change.