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Pioneers festival preso
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Sean Ellis
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This is my presentation from Pioneers Festival 2012.
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En vedette
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En vedette
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Pioneers festival preso
1.
Twi&er @SeanEllis
Startup-‐Marke6ng.com 1
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Twi&er @SeanEllis
Startup-‐Marke6ng.com 2
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Twi&er @SeanEllis
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4.
“Focus obsessively on
ge0ng to product/market fit” Mark Andreessen Twi&er @SeanEllis Startup-‐Marke6ng.com 4
5.
Twi&er @SeanEllis
Startup-‐Marke6ng.com 5
6.
“Very Disappointed”
Recommenda@on More than 40% Focus on reten@on cohorts, start transi@oning Less than 40% Keep itera@ng product, posi@oning, and targe@ng Twi&er @SeanEllis Startup-‐Marke6ng.com 6
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Twi&er @SeanEllis
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Twi&er @SeanEllis
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Hook
Promise Twi&er @SeanEllis Startup-‐Marke6ng.com 9
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Twi&er @SeanEllis
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Addi@onal ques@on for
“Must Have” Users First Open Ended Then Narrow Down Twi&er @SeanEllis Startup-‐Marke6ng.com 11
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Twi&er @SeanEllis
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Hook
Promise Twi&er @SeanEllis Startup-‐Marke6ng.com 13
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Twi&er @SeanEllis
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Twi&er @SeanEllis
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Twi&er @SeanEllis
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Hook
Promise Improves… - Habit - Loyalty - Referrals - Sales Twi&er @SeanEllis Startup-‐Marke6ng.com 17
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Twi&er @SeanEllis
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