NYFA Art and Business Seminar Presentation
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Website design and inbound marketing advice for artists, as presented to participants of the NYFA Business and Art seminar in Ithaca, NY.
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NYFA Art and Business Seminar Presentation
- 1. Website Design and Inbound Marketing S ea n Lu k a si k
- 6. Are you ready? Your website will define what you do.
- 7. Are you ready? Your website will be an extension of what you do.
- 8. Art Business
- 9. Art Business brand
- 10. Art Business brand personality
- 11. Art Business brand personality look and feel
- 12. Art Business brand content personality look and feel
- 13. Art Business brand content personality purpose look and feel
- 14. Art Business brand content personality purpose look and feel organization
- 15. common mistakes
- 16. common mistakes
- 17. common mistakes
- 18. a website for yourself
- 19. a website for yourself Most website enhance an existing brand
- 20. a website for yourself Most website enhance an existing brand How will your design tie in?
- 21. a website for yourself Most website enhance an existing brand How will your design tie in? How will your audience feel about your design?
- 22. a website for yourself Most website enhance an existing brand How will your design tie in? How will your audience feel about your design? Does it make sense?
- 24. programming is king CONTENT is King
- 25. programming is king CONTENT is King Programming should make it easy
- 26. programming is king CONTENT is King Programming should make it easy No one cares HOW you did it
- 27. misuse of text
- 28. misuse of text Don't use flash or graphics for text
- 29. misuse of text Don't use flash or graphics for text Real text keeps the page “SEO” friendly
- 30. misuse of text Don't use flash or graphics for text Real text keeps the page “SEO” friendly Focus on key words and low-level readability
- 31. misuse of text Don't use flash or graphics for text Real text keeps the page “SEO” friendly Focus on key words and low-level readability Don't add too much
- 33. misuse of graphics Pictures can enhance or take away from design
- 34. misuse of graphics Pictures can enhance or take away from design Moving / flashing graphics are annoying
- 35. misuse of graphics Pictures can enhance or take away from design Moving / flashing graphics are annoying Should not slow down the load time
- 37. other common mistakes Showing “Page Under Construction”
- 38. other common mistakes Showing “Page Under Construction” Failing to test in certain browsers
- 39. other common mistakes Showing “Page Under Construction” Failing to test in certain browsers Using inconsistent fonts and graphics
- 40. other common mistakes Showing “Page Under Construction” Failing to test in certain browsers Using inconsistent fonts and graphics Having an intro page
- 41. other common mistakes Showing “Page Under Construction” Failing to test in certain browsers Using inconsistent fonts and graphics Having an intro page Sacrificing Look and Feel
- 43. purposeful design Search Engine Optimization (SEO)
- 44. purposeful design Search Engine Optimization (SEO) “white hat vs. black hat”
- 45. purposeful design Search Engine Optimization (SEO) “white hat vs. black hat” Calls to Action
- 46. purposeful design Search Engine Optimization (SEO) “white hat vs. black hat” Calls to Action Landing Pages
- 47. purposeful design Search Engine Optimization (SEO) “white hat vs. black hat” Calls to Action Landing Pages subscribe, register, buy, download, join
- 48. purposeful design Search Engine Optimization (SEO) “white hat vs. black hat” Calls to Action Landing Pages subscribe, register, buy, download, join
- 49. Inbound Marketing S ea n Lu k a si k
- 51. what is it?
- 52. what is it? why do we use it?
- 53. what is it? why do we use it? when is it appropriate?
- 54. what is it? why do we use it? when is it appropriate? where should we be?
- 55. what is it? why do we use it? when is it appropriate? where should we be? who do we talk to?
- 56. what is it? why do we use it? when is it appropriate? where should we be? who do we talk to? how do we do it?
- 57. what is it?
- 58. what is it?
- 59. what is it? facebook pages youtube videos webinars blogs twitter e-newsletters search engine optimization
- 60. why do we use it?
- 61. why do we use it?
- 62. why do we use it?
- 63. why do we use it?
- 64. level the playing field
- 65. when is it appropriate?
- 66. when is it appropriate? When you’re committed to making it part of your overall marketing message. When it’s used correctly.
- 68. search engine love Fresh, relevant content
- 69. search engine love Fresh, relevant content Alt tags & Meta descriptions
- 70. search engine love Fresh, relevant content Alt tags & Meta descriptions Inbound Links
- 71. search engine love Fresh, relevant content High bounce rate Alt tags & Meta descriptions Inbound Links
- 72. search engine love Fresh, relevant content High bounce rate Alt tags & Meta Long load time descriptions Inbound Links
- 73. search engine love Fresh, relevant content High bounce rate Alt tags & Meta Long load time descriptions Irrelevant content Inbound Links
- 74. where should we be?
- 75. where should we be?
- 76. where should we be?
- 77. where should we be?
- 78. who do we talk to?
- 79. who do we talk to? People who are willing to listen.
- 80. who do we talk to? People who are willing to listen. Because they SHOW they’re willing to listen.
- 81. who do we talk to? People who are willing to listen. Because they SHOW they’re willing to listen. they left contact info on your website
- 82. who do we talk to? People who are willing to listen. Because they SHOW they’re willing to listen. they left contact info on your website they asked a question or made a comment
- 83. who do we talk to? People who are willing to listen. Because they SHOW they’re willing to listen. they left contact info on your website they asked a question or made a comment
- 84. how do we do it?
- 85. how do we do it? Strategically. Make a plan. Organize the message. Make it consistent. Customize it.
- 95. develop a relationship Confidence Balance Independence Communication Honesty Empathy Acceptance of Change
- 96. develop a relationship Confidence Balance Independence Communication Honesty Empathy Acceptance of Change Sense of Humor
- 97. develop a relationship Confidence Balance Independence Communication Honesty Empathy Acceptance of Change Sense of Humor Unconditional Love
- 98. develop a relationship Confidence Balance Independence Communication Honesty Empathy Acceptance of Change Sense of Humor Unconditional Love Dharma Path
- 104. Questions ...and, hopefully, answers. w w w.C reA ge n tM ar ke ti ng .c om se an@ creage n tm ar ke ti ng .c om
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