Joint presentation from #EktronSynergy conference in Boston MA May 2014 - Given by @MonicaWright (Director of Audience Engagement at @SEngineland & @MarketingLand) and Jim Carney (@JimmCarney ) of @Ektron.
Master the art of Social Selling to increase sales by fostering relationships...
Google Hummingbird: What It Means and What You Can Do About It
1.
2. Hello!
Monica Wright
Director of Audience Engagement at
Search Engine Land and Marketing Land
@MonicaWright
Jim Carney
Content Marketing Manager at Ektron
@JimmCarney
15. Mobile Matters, But…
• you don’t need a mobile site to rank better,
however…
• a site with problems for smartphone searches
on Google may not rank as well
• it’s more about what happens after the
mobile search…
16. What Mobile Visitors Want
GOOGLE SURVEY REVEALS
WHAT USERS WANT FROM
MOBILE SITES
by Greg Sterling
28. 4 More Ways…
• Use rich snippets
• Verify and implement Google+ brand page
• Don’t forget Google+ authorship
• Remember social media sharing, onsite and off…
33. Minutia
Old-school keyword rankings aren’t going to
work because of…
• Personalization
• Geotargeting
• (Not Provided)
• Google Keyword Tool retired in 2013
• Possible inaccurate data in WMT
SEO REPORTING: It’s Time We Get Away
From the Minutia & Focus On What
Matters by Janet Driscoll Miller
35. Takeaways
Be Organic
• Don’t try to
game the
system
• Organic
content
tastes better
Think
Creatively
• Failing is a
good thing
• Try things
that haven’t
been done
Think in
questions
• Think about
questions
not
keywords
• Track results
not rankings