1. COMMON YET FORGOTTEN SEO
COPYWRITING TIPS
From SearchMechaniks.co.uk

2. FLAG THE TARGET-AUDIENCE
Understand and identify who you are writing for and why. Know
their fears, needs and wants.

3. LUCRATIVE KEYWORD ANALYSIS
Opting for the right keywords is the main element to enhance the
results of your SEO efforts. Use tools like Google Keyword Tool,
Wordtracker, etc.

4. USE LONG-TAIL KEYWORDS AND VARIATIONS
It will improve the efficiency of your SEO content – copy. Use
Google suggestions / operators, twitter, etc.

5. INCORPORATE IT INTO HEADLINE / TITLE
It will increase not only the visibility of your copy but also its
conversion rate. Also, keep it catchy
Source :
http://www.searc
hmechaniks.co.uk
/seo-copywriting/

6. WRITE NOT FOR BOTS BUT FOR AUDIENCE
Use AIDA and KISS technique to engage your audience. Keep the
content precise, relevant and audience-focused. Again, write for
the readers, not the spiders/bots.

7. AVOID MONOTONIC TONE, MAKE IT INTERESTING
Use some slight sales-humor to break the monotonic tone and
engage the readers. Make it interesting for them

8. BEWARE OF GOOGLE-PANDA
With the emergence of Google-Panda, spun/duplicate and spam
web copies are the stories of the past now. Write unique and
sharable content.

9. KEEP KEYWORD DENSITY LOW
Avoid keyword stuffing or spamming. Write natural SEO web copy
and use synonyms to avoid the spamming. Keep the density to
only 1%

10. USE BULLET-POINTS, BRING CLARITY
Bullet-points make it easier for the target-audience to scan the
content easily and effectively. It brings clarity to the message that
you want to convey.

11. SHOW MORE BENEFITS THAN FEATURES
While writing web copy, talk more about benefits and less about
features. Your audience wants to know what is in it for them.

12. GIVE GUARANTEES
Your audience wants guarantees before availing the products or
services you are offering. Offer guarantees and break their
reluctance.

13. CALL TO ACTION, A MUST!
Incorporate call-to-action throughout the web copy, spell out how
they can avail the services you are offering.

14. COPYWRITING THE GOOD, BAD AND UGLY
The Good
• Increases Traffic
•Traffic Turns To Conversion
•Conversion turns to leads
•Leads turns to loyal patrons
The Bad
• Increases bounce rate
•Huge bounce rate turns to low conversion
•Low conversion leads to low Return on investment
The Ugly
• Increases low ROI
•Low ROI leads to Low Revenue
•Low Revenue leads to company shutdown

15. THANK YOU FOR WATCHING