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Promoted Videos for YouTube
- 1. Promoted Video May 2011
- 3. What is a Promoted Video Ad? Thumbnail Either video thumbnail or icon from channel Ad Text Easy to create standard 3 line text ad Auction Set your max bid to improve positioning
- 4. W h e r e d o y o u p la c e a P r o m o t e d V id e o a d 4
- 5. W h e r e d o y o u p la c e a P r o m o t e d V id e o a d Source: UK consumption study, May 09.
- 6. P r o m p t u s e r s t o a c t io n a f t e r s e e in g y o u r a d
- 7. F u ll C ir c le P la n h o w t o in t e r c e p t , a n d g u id e t h e u s e r AdWords r n e y Use j o u to create campaign Place ads against Place ads on Search Results Partner Watch pages Add Call to Action to Video on Landing page Drive traffic to your site
- 8. H o w t o m e a s u r e e f f e c t iv e n e s s U s e Yo u T u b e In s ig h t t o t r a c k a n d o p t im iz e
- 9. What does Promoted Video bring to the YouTube Channel? A promoted videos bedrock account would be used to maintain communication with user. Elements of a brand channel are benefits to such activity also:
- 10. Promoted Video allows for targeted & broad exposure youtube.com::pyv-top-right-homepage
- 11. Boosts low view videos & encouraging conversation DCUO PYV began on 10th Jan
- 12. Build your keywords using Google KW tool…
- 13. …and YouTube kw tool https://ads.youtube.com/keyword_tool
- 14. Why: Achieve Objectives using Videos Buzz Engagement Education Drive awareness Start a conversation Inform your customer and interest with your customers about your business Conversion Drives sales
- 15. We can do more on YouTube
- 16. We can do more on YouTube
Notes de l'éditeur
- Clicks user through to your video. Either at: The watch page The channel
- Brand Keyword: Own your brand territory on the Search page by targeting brand keywords. Be present when users look for related content. Currently, the brand results are US based.
- Prompt the user when they’re already viewing related premium content. Target your ad based on keywords the video is tagged with.
- After clicking on a Promoted Video, the user is taken to a watch page where advertisers can add a call to action overlay to their video
- Recap of what was said last year.
- Across the product launch life cycle, we will want to do a combination of targeted and broad exposure.
- DCUO 6 minute video was available from 21 st Jan, but it was only through running PYV for one week were we able to get the video seen by both a targeted audience (contextually targeted) and the YouTube general audience (Homepage targeting). 57k of the 67k views came from our 1 week’s worth of activity. The comments began in line with the beginning of PYV and stop at the end of PYV. The ability to
- Recap of what was said last year. Buzz: Depending on target market, you can bid on terms with a demographic mindset. E.g. bid on Xfactor if you’re releasing SingStar Engagement: All people to leave messages. Respond to them (not as an official user – could lead to abuse). Have a link to official site, facebook etc. Education: Widens the knowledge of the market to your product/brand Conversion: Depending on objective, you can direct people to a retail page, pre-orders, demo download, voucher downloads.