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GOOGLE+ AND +1:
OFF-NETWORK
JANET DRISCOLL MILLER
SEARCH MOJO
DECEMBER 5, 2011
• If rel=author is implemented, add authors
to your circles direct from search results.
GOOGLE+
• Public statuses are shown in organic
search results.
+1 PRIMER
• Similar to the Facebook
“Like” button
• Appear on:
– Organic results
– Paid results
– Google+ statuses
– Some web pages
• Still gaining traction
+1 BUTTONS IN ORGANIC RESULTS
+1 BUTTONS IN ORGANIC RESULTS
+1 BUTTONS IN ORGANIC RESULTS
+1 BUTTONS ON GOOGLE ADS
+1 BUTTONS ON GOOGLE DISPLAY ADS
• Available for ads on
the display
network.
• Can currently “opt
out” of +1s on
display network.
• Set in Campaign
settings.
ADWORDS SOCIAL EXTENSIONS
• Just launched by Google
• Low adoption rate thus far
• Uses aggregate of all +1’s for the site
• Several steps to activate:
– Have a Google Business Profile
– Add a custom link
– Add Google badge to website
https://developers.google.com/+/plugins/badge/config
– Activate in AdWords
+1 BUTTONS ON CONTENT
• Add code to website pages
• http://www.google.com/webmasters/+1/button/
CASE STUDY: FACEBOOK LIKES
MEASURING +1’S
• Google Webmaster Tools
– Search Impact
– Activity
– Audience
MEASURING +1’S
• Google Analytics
– Engagement
– Action
– Pages
MEASURING +1’S
• Google AdWords (social extensions)
– Apply +1 annotations column
– Three types:
• No annotations
• Basic annotations
• Personal annotations
WHAT ABOUT THE
FUTURE?
THE FUTURE?
http://www.google.com/s2/u/0/search/social
THE FUTURE?
4 Ways to Search Engine Optimize Your Social Media Efforts
THE FUTURE?
THE FUTURE?
• While Facebook relies on users to TELL it
what they like, Google will determine it
based on social circle and search history.
Social
Circle
Search
History
More
Effective
Personalization
4 Ways to Search Engine Optimize Your Social Media Efforts
THE FUTURE?
Social
Circle
Search
History
Most Effective
Personalization
Mobile
Location Websites
(Chrome)
GOOGLE+: WHAT’S TO COME?
+1S: WHAT’S TO COME?
• Google+
• +1s may become:
– Part of the organic algorithm
– Part of quality score
• More ad personalization based on what
Google learns from you and your social
network (powered by Google+)
WHAT SHOULD YOU DO NOW?
• Create a Google+ Business Page
• Add the +1 button to your website
• Consider activating/testing social
extensions in Google AdWords
CONTACT
Janet Driscoll Miller
jmiller@search-mojo.com
800-939-5938 x101
Google+: +Janet Driscoll Miller
(and +Search Mojo)
Twitter: @janetdmiller
Facebook:
www.facebook.com/SearchMojo

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