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Design Learnings From Viral Applications Presentation
1.
Design Learnings from
Viral Applications April 2008
2.
Who is RockYou?
Over 50 Applications and Widgets
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The Opportunity
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Market for Social
Apps is Exploding Wikipedia.org Alexa Global Traffic Rankings 1 2 3 4 5 6 7 8 9 10 2005 (U.K.) 2008 1 2 3 4 5 6 7 8 9 10
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Product Design
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Development Process
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Audience Skew heavily
to teen and young adult women—brand influencers
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The Viral Loop
User Call to action to invite friends x = invited friends Accept? Yes y% = invite accept rate x * y > 1 gives you viral growth!
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Viral Tuning in
Depth
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Metrics for your
viral loop User Call to action to invite friends x = invited friends Accept? Yes y% = invite accept rate x * y > 1 gives you viral growth!
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Questions?
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