The View From The Corner Office Why client CEO’s are terrified of all your new digital technology and what to do about it.

4. Marketing
Specialty Commodity
Force of Nature

7. Our job for 50
years:
Change
perceptions.

8. Our job now:
Change reality.

10. Three key challenges:
• Redefine the definition of a “Big Idea.”
• Reverse the process, from “Channel Up”
to “Idea Down.”
• Master the art of collabortion.

11. Big Ideas

12. Big Ideas

13. Ask a different question.
•What do customers hate about our
category?
•What are the top three items on our
c.e.o.’s agenda?
•What deeper need can we satisfy?

17. Vail Case goes here

31. Reverse the
process.

33. Channels

34. Big Idea

36. 2010 World Cup

48. Collaborative
Innovation.

54. Things
to remember

55. Product
Development

56. Big Ideas,
but different

57. Idea down
planning

58. Collaboration

59. Reality

61. More fun

62. More
recognition

63. More
satisfaction

65. Engage on Facebook:
Facebook.com/doordiebook
Follow on Twitter:
@clarkkokich