Mobile is Eating Our World Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide) The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.

1. MOBILE
IS EATING
THE WORLD
RUSS WHITMAN, CSO
RATIO
WEARERATIO.COM

2. ABOUT RATIO
We are the largest multi-screen agency in the Northwest.
We imagine, create and evolve engaging experiences across all
digital screens for businesses and consumers.
We believe in multi-screen.

3. OUR PERSPECTIVE
Mobile is eating the world, the rise of mobile is a fundamental shift
and has created generation changing impact.
It is:
 BIG and MICRO data
 PERSONAL and ENTERPRISE
 NATIVE and WEB
 CLOUD and LOCAL
 MULTI-SCREEN
It is made up of touch, mouse, controller and gesture interaction.
Design and UX matter. The shift is worldwide.

4. PC’S

5. SMARTPHONES

6. SMARTPHONES

7. END OF THE PC ERA
350m PC’s sold in 2012 – 300m in 2013
1.7b phones sold in 2012 – 1.8b in 2013
There are over twice as many mobile users than PC users
Transaction and economic models drive down cost and increase
replacement cycles.
The market has converted from adopting a single, multi-use device to
adopting a series of contextually driven devices.
Tablets everywhere

9. TABLETS

10. LET THE TABLET ERA BEGIN
Over 200m tablets will be sold in 2013
Driven by quality/capability and price
Mini markets? With a large enough addressable market is there a long
tail opportunity in the tablet market?
 Readers
 Room specific
 Vertical specific

11. Digital Video Consumption Grew Exponentially
through 2012 for non-PC’s

12. STB & SMART TV TAKING THE NEXT STEP?
67m Smart TVs sold in 2012 – 90m projected in 2013
Apple TV
Xbox 360 and now One
Roku / Chromecast / New Players?

13. APP DOWNLOADS

14. DESIGN MODELS AND UX ENABLE THE SHIFT
Move to flat, typographic based design
Consistent navigation
Contextual controls
iOS 7
Android
Windows
Responsive Web

15. A VIEW FORWARD

16. Q&A