Team 10 Project

2. This is an automatic PowerPoint presentation Presentation Loading Students of Central Michigan University

3. The most memorable advertisement during the 2011 Super Bowl went to the Chrysler Corporation for featuring rap star Eminem, A gut-wrenching decision for the carmaker’s chief executive Sergio Marchionne. The campaign captured the spirit and rebirth of Detroit the motor city and challenged Americans to stop trash talking our their countries own cars.

4. The two minute ad has received over 8 million hits on the Internet site YouTube in the first two weeks since airing on February 6, 2001 Online searches for information about Chrysler and it’s products on its Web site jumped 328% minutes after the ad appeared. - The Wall Street Journal This is our tribute. This is our presentation. This is what we do.

5. www.CMU656StudentsForAFairGrade.com Present

6. How Business Intelligence is Solving Problems in the Hospitality Industry Turn It UP

7. Hospital Issues

8. Team 10 Sandra Kay Schwendemann Stuart Weidenbach

9. One Shot Let the Data Tell the Story

10. A BIS656 ProductionProduced BySchwendemann Weidenbach Studios

11. Defining Business Intelligence

12. “The hospitality industry remains characterized by islands of information ”

13. “For BI to be effective, companies need a repository of data to bring those islands together in one place which requires investments of time, money and technology” - Mark Haley, Partner, The Prism Partnership

14. What problem any problem?

15. Don’t Give Up that Easy

16. What Does the Market Demand? How Do We Get More Heads in Beds?

17. Old School Won’t Work Today

18. Current Practices No User Defined Tools Few Options to Extract Data from Legacy Systems Inconsistency of Data, Storage and Data Access

19. BI Confusion What’s my password? Misconception vs. Misperception

20. The Music The Moment

21. STEPS to Achieving BI Benefits Align business and technology resources Data collected and placed in a central depository for all to share Data cleansing, analysis and synthesis to convert raw data to information Sharing/communicating data – stop “protectionism” Use data to make fact-based decisions; no more gut reactions…shooting from the hip

22. Drivers and Challenges

23. New World Order

24. Achieving a Balance Scorecard Traditional Metrics Manage online intermediaries Cost Effective procurement Global distribution system Real-time information to stakeholders GRC and financial transparency

25. Globetrotter BI Tricks

26. Father of the Data Warehouse Bill Imon

27. Marriot and Harrah’s Case Study

28. Challanges

29. Targeting a solution

30. … As the Beat Goes On

31. One Shot Don’t Miss

32. Collaboration Hotel Dashboard

33. Solution 2 – ERM for Stonbridge Companies Adopted SAP ERM in 2007 Utilized SAP and TATA Consulting Services for Implementation Results Obtained Include: Efficient invoice processing, accurate payroll and employee tracking, streamlined accounting & reporting, improved transparency, reliable security and real-time reporting to owners

34. “It changed our company. We are a leader in the industry – a first adaptor. 100% property management company” - VP of IT at Stonebride COS

35. “Business intelligence gives a company the ability to respond more quickly to correct things that may be problematic”

37. Designing Systems that Work

38. Life for Our Families

39. Working Smart With BI Accurate Capture of raw data Train employees Strategic thinking enterprise wide

40. Times are Hard and it’s Getting Ever Harder

41. Hotel Wins with BI Marriott hotel properties that use One Yield have seen leisure travel revenues increase by up to two percent, allowing them to achieve rate and occupancy premiums ahead of its competition. (Overby 2007). Harrah’s (now Caesars Corp, 2011) utilizes SAS predictive analytics technologies and have outperformed it competitors in overall profits as a % of revenue and is hailed as the industry's most sophisticated multi-brand loyalty program.

42. Business Intelligence Players Hwang Schwendemann Rando Unidentified Student Weidenbach

43. Inspiring BI “Wins” Tools & applications are now available Dashboards & visuals with alerts can match property staffing levels Improve yield management (booking and rate comparison) Improved marketing to members of loyalty & affinity guest preference/contact

45. Success Is OurOption Failure is NOT

46. Business Solutions to the Rescue

47. It Working for the Hilton’s

48. Future Considerations Capturing Social Media Opportunities Cross Pollination One-to-One-Plus-Many Marketing Wireless Technologies

49. The Goal is Intelligent Hospitality

50. YOU can do ANYTHING you set your mind to man

51. This is what we do in the motor city…

52. Imported from Detroit But …

53. Business Intelligence Solving Business Problemsare Now:

54. Imported from the “U” Central Michigan University

55. Thank you. www.CMU656StudentsForAFairGrade.com

56. Special Thanks ToWork Consulted Chrysler Corporation Bill Imon Bill Gates President Reagan President Obama Lady GaGa Enimen The Harlem Globetrotters Governor Grandholm Mom Miller Light Lindsey Lohan The Pittsburgh Steelers SAP of America Sonny and Cher Some guy with data coming out of his head Holiday Inn Hilton Hotels