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Indhold ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budgettering ,[object Object],[object Object]

Google keyword generator – ex. ”Sommerferie” https://adwords.google.com/select/KeywordToolExternal Konkurrencen Hvor mange annoncører har lagt bud ind på ordet? Efterspørgsel Hvor mange brugere søger på ordet?

Landingpages Leadoptimering http://www.marketbright.com/pages/start/landing-pages-101-whitepaper/index.html?Campaign_Id=15061&Activity_Id=15621

En introduktion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fordi Google siger det… ,[object Object],[object Object],[object Object],[object Object],[object Object]

B2B Landing pages ,[object Object],[object Object],[object Object]

B2C Landing pages ,[object Object],[object Object]

Best practice for whitepaper landingpage http://www.marketbright.com/pages/start/landing-pages-101-whitepaper/index.html?Campaign_Id=15061&Activity_Id=15621 1 2 Landing page med form Download page E-mail

7 gode råd til landingpages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.marketbright.com/brochures/landing-pages-101.pdf

1. Continue the information scent trail ,[object Object],[object Object],[object Object],http://www.marketbright.com/brochures/landing-pages-101.pdf

2. Design for Web-induced Attention Deficit Disorder ,[object Object],[object Object],[object Object],[object Object]

3. Ingen navigation ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. Begræns antal udfyldningsfelter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Det rigtige tilbud til den rigtige målgruppe ,[object Object]

6. Test ideer og kanaler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7. Take advantage of ”thank you” page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketingtragten Behovserkendelse Markedsscanning Kvalificering Valg Forretningsudfordring Informationsbehov vs. Beslutningsdygtighed Adwords Adwords Adwords Adwords Adwords

The Proces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The marketing funnel Need recognition Scanning the market Qualifying vendors Bying Search for solutions Informationsbehov - Beslutningsdygtighed Adwords Adwords Adwords Adwords Adwords

Focus on Phase 2 - Searching for solutions Need recognition Scanning the market Qualifying vendors Bying Search for solutions Informationsbehov - Beslutningsdygtighed Adwords Adwords Adwords Adwords Adwords

Search behavior - phases Phase 1 keywords: Management, Leadership, Operation, Profitability, Growth, Retention, Optimization ... Need : Calculators, Articles, White papers, Conferences ... Phase 2 keywords: Accounting, Business Solution, Planning, Project management, Resource/production planning ... Needs: White Papers, Solution Briefs, Analyses, Workshops ... Phase 3 keywords: Financials, time sheet, project management software/solution, Business Intelligence solution ... Need: Buying Guides, Brochures, Demos, Live Demos, Seminars ... Phase 4 keywords: Product categories Need: Proofs, Testimonials, Cases, Trials, Quotes ... Phase 5 keywords: Vendors, offices, address, contact Need: Ease of contact

Budget suggestion: Click buys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budget estimate: Development & maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],60.000 kr. 15.000 kr. 9.800 kr. 6.500 kr. 30.000 kr. 15.000 kr.

To-do - Maconomy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To do - Magnetix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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