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Blended Search: Local Media Content Discovery

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Sebastien Provencher
Sebastien Provencher

Sebastien Provencher's presentation at the European Association of Directory Publishers (EADP) conference in Barcelona (Spain) on May 29th 2009. It explores blended/universal search as it currently appears in a local context in search engines and local search sites. Provencher proposes that the evolution of blended search and content discovery will be through real-time feeds.

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1 Blended Search: Local Media Content Discovery Confidential - Distribution is strictly prohibited
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Blended Search? ,[object Object],Source: Danny Sullivan, Search Engine Land, November 2007
Google Universal Search Explained Source: Danny Sullivan, Search Engine Land, November 2007 © Elliance Inc. www.elliance.com
Why do we Need Blended Search? ,[object Object],[object Object],[object Object],[object Object],[object Object],* Source: iProspect Blended Search Results Study, April 2008
[object Object]
Google ,[object Object],[object Object],[object Object]
Yahoo! ,[object Object],[object Object],[object Object]
Yahoo! Glue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local.ch ,[object Object],[object Object],[object Object],[object Object]
Eniro.se ,[object Object],[object Object],[object Object],[object Object]
Gelbeseiten.de ,[object Object],[object Object],[object Object]
Yell.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blended Local Media Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Twitter ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Newsfeeds: A New Content Discovery Paradigm Browse Search Newsfeed
The Future Will Be in Real-Time Blended Search Home Page Search Results
Key to Future Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Blended Search: Local Media Content Discovery

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