Introduction to the Voter's Choice Tool

•

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Upland Second Street

Technology Education

Introduction to Voter’s Choice

D R I V I N G

R E V E N U E

#PromotionsLab

|

B U I L D I N G

D A T A B A S E

|

G R O W I N G

A U D I E N C E

Presenters

Matt Coen
President & Co-Founder
matt@secondstreet.com
@mcoen

#PromotionsLab

Doug Villhard
President & Co-Founder
doug@secondstreet.com
@DougVillhard

Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley

Want to win an
exclusive prize? Be the
one who tweets the
most with our hashtag
#PromotionsLab

Follow @secondstreetlab

#PromotionsLab

Questions and Recording

Note: We are
recording this
webinar and you will
receive an email with
links to the recording
and slide deck.

#PromotionsLab

How This Will Work
• Visual slide while Chaney talks about how the
presentation will work

#PromotionsLab

HISTORY OF
BALLOT
PROMOTIONS
#PromotionsLab

BUT THERE ARE
SOME PAIN POINTS

#PromotionsLab

“Our new tool gave me the ability tabulate votes
faster, offer enhanced listings to increase
revenue, plus collect email opt-ins for my deals
program.

It only took 30 minutes to set up this year! Last
year it took a week and a half to tabulate this year
we drastically reduced that.”
- Tammy Burdick, Senior Market Analyst at The Roanoke Times
#PromotionsLab

Try It Out!

secondstreetlab.com/ballot

secondstreetlab.com/ballot

Voter’s Choice Revenue Opportunities

secondstreetlab.com/ballot

Category Sponsor

secondstreetlab.com/ballot

Upgraded Listings

secondstreetlab.com/ballot

Special Print Issue

secondstreetlab.com/ballot

CASE STUDY:
THE RECORDJOURNAL
#PromotionsLab

The Record-Journal
Meriden, CT
19,500 circulation
myrecordjournal.com

secondstreetlab.com/ballot

Record-Journal Revenue Results
Package Component

Revenue

Print Ads

$15,600

Enhanced Listings

$5,300

Special Section

$5,000

Deals Store

$18,000

Total:

$43,900

secondstreetlab.com/ballot

BALLOTS: MORE
THAN JUST ONCE A
YEAR
#PromotionsLab

THE SIGNAL FOOTBALL BALLOT

#PromotionsLab

CASE STUDY:
ROANOKE TIMES

#PromotionsLab

The Roanoke Times
Roanoke, VA
85,000 circulation
7.8 MM pv/month
www.roanoke.com

secondstreetlab.com/ballot

The Roanoke Times Revenue Results
Package Component

Revenue

Enhanced Listings

$1,600

Category Sponsorships

$3,600

Facebook PPC

$800

Print Special Section

$51,000

Deals Store

$16,450

Total:

$73,450

secondstreetlab.com/ballot

TRADITIONALLY, T
HIS HAS BEEN
DIFFICULT

secondstreetlab.com/ballot

Now it isn’t

secondstreetlab.com/ballot

HUGE REVENUE
OPPORTUNITY

secondstreetlab.com/ballot

MORE THAN
JUST ONCE A
YEAR
secondstreetlab.com/ballot

ADD THIS TO
YOUR BUDGET
secondstreetlab.com/ballot

secondstreetlab.com/voters-choice
#PromotionsLab

Want to Learn More?

secondstreetlab.com/vc-webinar

secondstreetlab.com/ballot

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Introduction to the Voter's Choice Tool

1. Introduction to Voter’s Choice D R I V I N G R E V E N U E #PromotionsLab | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E

2. Presenters Matt Coen President & Co-Founder matt@secondstreet.com @mcoen #PromotionsLab Doug Villhard President & Co-Founder doug@secondstreet.com @DougVillhard Julie Foley Director of Affiliate Success julie@secondstreet.com @julie_foley

3. Want to win an exclusive prize? Be the one who tweets the most with our hashtag #PromotionsLab Follow @secondstreetlab #PromotionsLab

4. Questions and Recording Note: We are recording this webinar and you will receive an email with links to the recording and slide deck. #PromotionsLab

5. Who We Are #PromotionsLab

6. 3,000 Media Partners #PromotionsLab

7. How This Will Work • Visual slide while Chaney talks about how the presentation will work #PromotionsLab

8. HISTORY OF BALLOT PROMOTIONS #PromotionsLab

14. BUT THERE ARE SOME PAIN POINTS #PromotionsLab

15. #PromotionsLab

16. #PromotionsLab

17. #PromotionsLab

18. Voter’s choice Product #PromotionsLab

19. “Our new tool gave me the ability tabulate votes faster, offer enhanced listings to increase revenue, plus collect email opt-ins for my deals program. It only took 30 minutes to set up this year! Last year it took a week and a half to tabulate this year we drastically reduced that.” - Tammy Burdick, Senior Market Analyst at The Roanoke Times #PromotionsLab

20. Try It Out! secondstreetlab.com/ballot secondstreetlab.com/ballot

21. secondstreetlab.com/ballot

22. secondstreetlab.com/ballot

23. REVENUE OPPORTUNITIES #PromotionsLab

24. Voter’s Choice Revenue Opportunities secondstreetlab.com/ballot

25. Online Ads secondstreetlab.com/ballot

26. Category Sponsor secondstreetlab.com/ballot

27. Upgraded Listings secondstreetlab.com/ballot

28. Special Print Issue secondstreetlab.com/ballot

29. secondstreetlab.com/ballot

30. Deals Store secondstreetlab.com/ballot

31. CASE STUDY: THE RECORDJOURNAL #PromotionsLab

32. The Record-Journal Meriden, CT 19,500 circulation myrecordjournal.com secondstreetlab.com/ballot

33. #PromotionsLab

34. Record-Journal Revenue Results Package Component Revenue Print Ads $15,600 Enhanced Listings $5,300 Special Section $5,000 Deals Store $18,000 Total: $43,900 secondstreetlab.com/ballot

35. BALLOTS: MORE THAN JUST ONCE A YEAR #PromotionsLab

36. #PromotionsLab

37. HOLIDAY #PromotionsLab

38. #PromotionsLab

39. SPORTS #PromotionsLab

40. #PromotionsLab

41. #PromotionsLab

42. THE SIGNAL FOOTBALL BALLOT #PromotionsLab

43. COMMUNITY EVENTS #PromotionsLab

44. #PromotionsLab

45. #PromotionsLab

46. PARENTING #PromotionsLab

47. #PromotionsLab

48. WEDDING #PromotionsLab

49. #PromotionsLab

50. WORKPLACES #PromotionsLab

51. #PromotionsLab

52. RESTAURANTS #PromotionsLab

53. #PromotionsLab

54. #PromotionsLab

55. CASE STUDY: ROANOKE TIMES #PromotionsLab

56. The Roanoke Times Roanoke, VA 85,000 circulation 7.8 MM pv/month www.roanoke.com secondstreetlab.com/ballot

57. #PromotionsLab

58. The Roanoke Times Revenue Results Package Component Revenue Enhanced Listings $1,600 Category Sponsorships $3,600 Facebook PPC $800 Print Special Section $51,000 Deals Store $16,450 Total: $73,450 secondstreetlab.com/ballot

59. secondstreetlab.com/ballot

60. TAKEAWAYS #PromotionsLab

61. TRADITIONALLY, T HIS HAS BEEN DIFFICULT secondstreetlab.com/ballot

62. secondstreetlab.com/ballot

63. Now it isn’t secondstreetlab.com/ballot

64. #PromotionsLab

65. #PromotionsLab

66. HUGE REVENUE OPPORTUNITY secondstreetlab.com/ballot

67. Voter’s Choice Revenue Opportunities secondstreetlab.com/ballot

68. MORE THAN JUST ONCE A YEAR secondstreetlab.com/ballot

69. secondstreetlab.com/ballot

70. secondstreetlab.com/ballot