1. #PromotionsLab
DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
Sweepstakes:
Reimagined

2. #PromotionsLab
Matt Coen
President & Co-Founder
matt@secondstreet.com
@mcoen
Doug Villhard
President & Co-Founder
doug@secondstreet.com
@DougVillhard
Presenters
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley

3. #PromotionsLab
Follow
@secondstreetlab
on Twitter!
Want to win an exclusive prize?
Tweet the most with our hashtag
#promotionslab
Note: We are recording this webinar
and you will receive an email with links
to the recording.
Questions

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Who We Are

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Our Partners3,000 media companies & growing

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• What are Sweepstakes?
• Benefits of Sweepstakes
• New Sweepstakes Demo
• Revenue Opportunities
• Takeaways
• Q&A
Agenda

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What are
sweepsTAKES?

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What is a Sweepstakes?

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Works On All Platforms

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Sponsored

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Advertiser-Model

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Internal List Builder

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Benefits of
sweepsTAKES

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Drive Digital Revenue 1

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$75,000 in
Revenue
Omaha World-Herald

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Target New Advertisers 2

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WEZB-FM

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Build Email Database 3

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25,246 Opt-Ins
Toronto Sun
75%
OPT-
IN
RATE
75%
OPT-
IN
RATE

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Grow Facebook Likes 4

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WRAL-TV
75,000 Likes

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Drive Leads 5

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Driving Leads

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Support Core Product 6

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Entercom
3,455,133 Entries
Liste
n to
Win
Liste
n to
Win

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Excite Your Audience 7

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Challenges &
requested
features

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We asked you what would
make running a
sweepstakes EASIER.
Here’s what you said.

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Make it easy to train my team.

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Create without HTML & CSS knowledge.

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Walk me through set up so I don’t miss a
step.

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Scheduling Facebook contests are
important.

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Mobile is super important.

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You wanted to make a
BEAUTIFUL
sweepstakes, and you
wanted to do it
QUICKLY and
EASILY.

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Now you can.

40. #PromotionsLab
The New
Sweepstakes
Platform

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Building a Sweepstakes

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“Second Street’s new
sweepstakes tool cut my
set-up time in half.
I love the design templates
– I keep finding new ways
to use them.”
- Chris Coris, Milwaukee Radio Group

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secondstreet.com/sweeps

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45. #PromotionsLab
Let’s take a
closer look

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Revenue
opportunities

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Sponsored Sweepstakes Presenting Sponsorship
Print Campaign including logo:
• 3 col. x 10” promotional ads (3 total)
• 1 Sunday ½ page promotional ad
Digital Campaign including:
• 50,000 728×90 ROS impressions
• Customized thank you page with coupon or offer
Email Campaign including logo:
• Invitation email to promotional database of 80,000
• Thank you email to all entrants with coupon or offer
Email opt-in checkbox on the registration page
Facebook Like box on the registration page
Social Campaign including:
• Mentions on Facebook & Twitter at least once a week
Investment: $5,500

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secondstreetlab.com/sweeps
How-TosHow-TosCase StudiesCase Studies
PlaybooksPlaybooks

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Takeaways

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Success Checklist

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Real-Time Dashboard

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Design Templates

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Responsive Front & Back End

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Smart Registration

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Scheduling Facebook Contests

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The new sweepstakes
tool is included with a
UPICKEM license.
If you don’t have one, email
sales@secondstreet.co
m for more information.

63. #PromotionsLab
Next Steps

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New Sweeps is Available Now
Old Sweeps Retires June 11, 2014

65. #PromotionsLab
Matt Coen
President & Co-Founder
matt@secondstreet.com
@mcoen
Doug Villhard
President & Co-Founder
doug@secondstreet.com
@DougVillhard
Q&A
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley