September Women In Digital Switzerland meet-up presentation. Rex on the creation of the new website of the cantonal administration of Geneva

1. How the Canton
of Geneva
innovates in
digital projects
The brand new
website of the
cantonal
administration

2. WHO AM I ?
 37 years old (and a mother of 2 girls)
 Senior Business Analyst
 17 years of experience
 I worked for more than 30 different clients
 Through 8 companies
ABOUT ME
MY CAREER
MY EDUCATION
Switching to supervision
development
20162004
20092001
Working in Cantonal admin.
as a Senior Business Analyst
Started my career as an
automation developer
Moving to be an expert in
collaborative software as
well as Business Analyst
Nadège FARALLI

3. We want to modernize
the website and
improve the SEO1996
Realization of the project
In Oct. 2017, the new site
is officially up and running
The website of Geneva
Cantonal administration
is created
An ergonomic study is
performed by an external
company. The renovation is
launched in October 2015
HISTORY OF CANTONAL ADMINISTRATION WEBSITE
2010
2013
–
2013
2015
–
2015
2018
–
Tomorrow
Continuous improvement
01 02

4. AN IN-DEPTH REFORM
USER CENTRIC
Bring back the user at the center of the website service offer
01
New ways of working, best practices, innovative technics internally
SHARE
03
SIMPLIFY
And order the digital offer of the Cantonal Administration
02

5. Living lab01

6. Living Lab - Implementation01

7. Collaborative Workshop - Gamification01
Get the best of your project stakeholders !
Benefits:
• Get business needs without asking
• Innovate without even noticing
• Identify Ideas & priorization
• Have fun, while working on complex scenarios

8. Collaborative Workshop - Implementation01
Get feedback …
… and creativity

9. PARADIGM SHIFT02
Before
www.ge.ch
Dpt A
Orga. info
Serv. 1
Serv. 2
…
Dpt B
Orga. info
Serv. 1
Serv. 2
…
… Dpt Z
Orga. info
Serv. 1
Serv. 2
…
Marketing
website 1
Marketing
website …
After
www.ge.ch
A votre
service
Serv. 1
Serv. 2
…
Themes
Marketing
campain 1
Marketing
campain 2
…
Publications
News
Docs
…
Autorités
Dept 1
Dept 2
…

10. PARADIGM SHIFT02
Before After
I go on the www.ge.ch
I have a question concerning a service
delivered by the Cantonal Administration
I use the FAQ (menu A votre Service)
to find my answer
I have my answer !
I go on the www.ge.ch
I have a question concerning a service
delivered by the Cantonal Administration
OK … which department of the Cantonal
Administration is delivering this service ?
Let’s try this one !
Oups … wrong site ….
Let’s try another one …

11. Lean startup03
Product
DataIdeas
The website has been created following
the lean startup method :
1. We gathered the main questions / issues of
the citizens from :
1. the different offices (desks / phone)
2. the helpdesk
3. our internal SEO
2. We created a product to respond to these
main questions / issues;
3. We implemented it;
4. We tested it in live on internet parallel to
the existing site.

12. Agility03
 a monitoring committee 4 pers.
 a technical team 1,8 FTE,
 16 departmental respondents
& site admins,
 346 contributors et reviewers
Meet the team …

13. Results / lessons
learned

14. Starting with this ….

15. … to create that !

16. The new www.ge.ch
Less costs
from 264'000 CHF (2016)
to 210'000 CHF (2018)
Unique, highly available internet platform
Resistant to peaks of consultations
Monitored 24/7

17. LESSONS LEARNED
Keys of success :
1. Involve as soon as possible your
internal and final users
2. Simplify as much as possible
3. Try Fast To Innovate Faster
4. Don’t underestimate the Change
Management
5. Create the dream team

18. ANY QUESTION ?
CONTACT ME
https://www.linkedin.com/in/nadege-faralli/
https://www.creativminds.ch/
https://twitter.com/nadegefaralli
https://www.pinterest.fr/creativminds/
Thank
You !