Lopito Digital Team and vendors developed the AT&T Puerto Rico Mobile site; launched on Jan 30th 2012 AT&T Puerto Rico faces the challenge to have an US website that might not include the local offers, plans and devices. Therefore, they had to build a local mobile site to meet consumer expectations. The mobile site is supported with mobile ads as well as QR codes in offline media. Ads either focused on retail or sweepstakes; both needs satisfied by the mobile site. Visit: att-pr.com from your mobile device

1. AT&T Puerto Rico Mobile Site
Development Summary
01/30/12 – Puerto Rico
"NOTICE: Proprietary and Confidential 1

2. Background
AT&T Puerto Rico faces the challenge to have an US website
that might not include the local offers, plans and devices.
Therefore, they had to build a local mobile site to meet
consumer expectations.
The mobile site is supported with mobile ads as well as QR
codes in offline media. Ads either focused on retail or
sweepstakes; both needs satisfied by the mobile site.
Visit: att-pr.com from your mobile device or scan the QR code
"NOTICE: Proprietary and Confidential 2

3. "NOTICE: Proprietary and Confidential 3

4. "NOTICE: Proprietary and Confidential 4

5. Development
Lopito Digital team used the following process:
Develop Specification Charter with all Team Members
1 (Accounts, UX, Design, Development)
Wireframes were created using FlairBuilder Tool
2 (http://flairbuilder.com/)
All project updates used the Basecamp Project
3 management Application (http://basecamphq.com/)
Development was made in Agile/Lean Development
4 methodology; “Launch fast, update frequently approach”
"NOTICE: Proprietary and Confidential 5