SlideShare une entreprise Scribd logo
1  sur  5
Télécharger pour lire hors ligne
                                   1	
  




                      	
  
	
  
	
  
2011	
  –	
  v1	
  
	
  
	
  
	
  
	
  
	
  
Project:	
  Workshop	
  Social	
  Media	
  Plan	
  Handouts	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  


	
  
	
  
	
  
                                 2	
  


Facebook	
  Vocabulary	
  	
  

News Feed/Top Stories:




Ticker:




Timeline:




Facebook Pages vs. Profiles:




Facebook Pages vs. Groups:




Facebook Page terms & conditions:




Applications:




	
  
	
  
	
  
                                    3	
  




Environment	
  Analysis	
  

1.- My Customers:


       Creators

       Critics

       Collectors

       Joiners

       Spectators

       Inactive



Low involvements /High Involvement tactics?




2.- My Competition:


Competitors                         Facebook   Twitter   YouTube
Competitor 1        # Followers

                    What they do?



Competitor 2




Competitor 3




	
  
	
  
	
  
                               4	
  


3.- My Brand:


Keyword list:




Strategic	
  Model	
  




	
  

Objective(s):


☐      Building Brand Awareness




☐      Build Sales Pipeline
	
  
	
  
	
  
                                        5	
  




☐      Community Activation/Engagement




☐      Customer Service




☐      Other:




Value:

List of Assets that Customer will value:




Arsenal:

List of arsenal you can count on or create (limitless at this time):




	
  
	
  
	
  

Contenu connexe

Similaire à Social media workshop-handouts

UCLA X469.21 Fall '17 - WEEK 4
UCLA X469.21 Fall '17 - WEEK 4UCLA X469.21 Fall '17 - WEEK 4
UCLA X469.21 Fall '17 - WEEK 4SocialMediaUCLA
 
Facebook: Beyond Fundamentals - Michael Weisfeld
Facebook:  Beyond Fundamentals - Michael WeisfeldFacebook:  Beyond Fundamentals - Michael Weisfeld
Facebook: Beyond Fundamentals - Michael WeisfeldOnline Marketing Summit
 
Increasing Social Media Engagement
Increasing Social Media EngagementIncreasing Social Media Engagement
Increasing Social Media EngagementMarketingatBahrain
 
How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?La French Tech
 
Unlocking Insights With Facebook Topic Data
Unlocking Insights With Facebook Topic DataUnlocking Insights With Facebook Topic Data
Unlocking Insights With Facebook Topic DataSysomos
 
Mastering Social Media: Workshop 1 Exercises
Mastering Social Media: Workshop 1 ExercisesMastering Social Media: Workshop 1 Exercises
Mastering Social Media: Workshop 1 ExercisesHamill Associates Ltd
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExamplePablo Esteve
 
Social Media Plans and Strategies in Student Affairs & Higher Education
Social Media Plans and Strategies in Student Affairs & Higher EducationSocial Media Plans and Strategies in Student Affairs & Higher Education
Social Media Plans and Strategies in Student Affairs & Higher EducationDr. Ed Cabellon
 
Webinar: How Benchmarking Can Inform Your Social Strategy
Webinar: How Benchmarking Can Inform Your Social StrategyWebinar: How Benchmarking Can Inform Your Social Strategy
Webinar: How Benchmarking Can Inform Your Social StrategyFalcon.io
 
Week One: Social media for tourism and Managing multiple accounts
Week One: Social media for tourism and Managing multiple accountsWeek One: Social media for tourism and Managing multiple accounts
Week One: Social media for tourism and Managing multiple accountsDespina Karatzias
 
STC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationSTC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
 
Communication Planning Session - Salvation Army TX
Communication Planning Session - Salvation Army TXCommunication Planning Session - Salvation Army TX
Communication Planning Session - Salvation Army TXMikey Ames
 
Social Media Crisis Management | MIT Short Course 2012
Social Media Crisis Management | MIT Short Course 2012Social Media Crisis Management | MIT Short Course 2012
Social Media Crisis Management | MIT Short Course 2012Heather Read
 
DIY Community Engagement Metrics
DIY Community Engagement MetricsDIY Community Engagement Metrics
DIY Community Engagement MetricsAmy Sample Ward
 
Lay's India: Report
Lay's India: ReportLay's India: Report
Lay's India: ReportShack Co.
 
MCHS social media strategy public
MCHS social media strategy publicMCHS social media strategy public
MCHS social media strategy publicSteven Trockman
 
Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Moustafa Fathy
 
Custom-facebook-applications
Custom-facebook-applicationsCustom-facebook-applications
Custom-facebook-applicationsRoom 214
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn
 

Similaire à Social media workshop-handouts (20)

UCLA X469.21 Fall '17 - WEEK 4
UCLA X469.21 Fall '17 - WEEK 4UCLA X469.21 Fall '17 - WEEK 4
UCLA X469.21 Fall '17 - WEEK 4
 
Facebook: Beyond Fundamentals - Michael Weisfeld
Facebook:  Beyond Fundamentals - Michael WeisfeldFacebook:  Beyond Fundamentals - Michael Weisfeld
Facebook: Beyond Fundamentals - Michael Weisfeld
 
Increasing Social Media Engagement
Increasing Social Media EngagementIncreasing Social Media Engagement
Increasing Social Media Engagement
 
How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?
 
Unlocking Insights With Facebook Topic Data
Unlocking Insights With Facebook Topic DataUnlocking Insights With Facebook Topic Data
Unlocking Insights With Facebook Topic Data
 
Mastering Social Media: Workshop 1 Exercises
Mastering Social Media: Workshop 1 ExercisesMastering Social Media: Workshop 1 Exercises
Mastering Social Media: Workshop 1 Exercises
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit Example
 
Social Media Plans and Strategies in Student Affairs & Higher Education
Social Media Plans and Strategies in Student Affairs & Higher EducationSocial Media Plans and Strategies in Student Affairs & Higher Education
Social Media Plans and Strategies in Student Affairs & Higher Education
 
Session 3
Session 3Session 3
Session 3
 
Webinar: How Benchmarking Can Inform Your Social Strategy
Webinar: How Benchmarking Can Inform Your Social StrategyWebinar: How Benchmarking Can Inform Your Social Strategy
Webinar: How Benchmarking Can Inform Your Social Strategy
 
Week One: Social media for tourism and Managing multiple accounts
Week One: Social media for tourism and Managing multiple accountsWeek One: Social media for tourism and Managing multiple accounts
Week One: Social media for tourism and Managing multiple accounts
 
STC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationSTC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for Documentation
 
Communication Planning Session - Salvation Army TX
Communication Planning Session - Salvation Army TXCommunication Planning Session - Salvation Army TX
Communication Planning Session - Salvation Army TX
 
Social Media Crisis Management | MIT Short Course 2012
Social Media Crisis Management | MIT Short Course 2012Social Media Crisis Management | MIT Short Course 2012
Social Media Crisis Management | MIT Short Course 2012
 
DIY Community Engagement Metrics
DIY Community Engagement MetricsDIY Community Engagement Metrics
DIY Community Engagement Metrics
 
Lay's India: Report
Lay's India: ReportLay's India: Report
Lay's India: Report
 
MCHS social media strategy public
MCHS social media strategy publicMCHS social media strategy public
MCHS social media strategy public
 
Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)
 
Custom-facebook-applications
Custom-facebook-applicationsCustom-facebook-applications
Custom-facebook-applications
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing Platform
 

Plus de salomon dayan

ChatGPT Case Study Dallas Mavericks
ChatGPT Case Study Dallas MavericksChatGPT Case Study Dallas Mavericks
ChatGPT Case Study Dallas Maverickssalomon dayan
 
SXSW 2017 Sound Bites and Learnings
SXSW 2017 Sound Bites and LearningsSXSW 2017 Sound Bites and Learnings
SXSW 2017 Sound Bites and Learningssalomon dayan
 
Facebook F8 2015: What you need to know - Sound Bites
Facebook F8 2015: What you need to know - Sound BitesFacebook F8 2015: What you need to know - Sound Bites
Facebook F8 2015: What you need to know - Sound Bitessalomon dayan
 
Breaking destructive marketing habits ppt
Breaking destructive marketing habits pptBreaking destructive marketing habits ppt
Breaking destructive marketing habits pptsalomon dayan
 
Marketing Hispanic Millennials (Note pages)
Marketing Hispanic Millennials (Note pages)Marketing Hispanic Millennials (Note pages)
Marketing Hispanic Millennials (Note pages)salomon dayan
 
SXSW 2014 Workshop - Pimp your pitch learn visual storytelling
SXSW 2014 Workshop - Pimp your pitch learn visual storytellingSXSW 2014 Workshop - Pimp your pitch learn visual storytelling
SXSW 2014 Workshop - Pimp your pitch learn visual storytellingsalomon dayan
 
Vdopia multicultural mobile marketing report 2013
Vdopia multicultural mobile marketing report 2013 Vdopia multicultural mobile marketing report 2013
Vdopia multicultural mobile marketing report 2013 salomon dayan
 
Reaching Hispanic Audiences in Social Media
Reaching Hispanic Audiences in Social MediaReaching Hispanic Audiences in Social Media
Reaching Hispanic Audiences in Social Mediasalomon dayan
 
Understanding the 3-Screen Hispanic User in Today’s Media Environment
Understanding the 3-Screen Hispanic User in Today’s Media EnvironmentUnderstanding the 3-Screen Hispanic User in Today’s Media Environment
Understanding the 3-Screen Hispanic User in Today’s Media Environmentsalomon dayan
 
Startup Weekend Houston winners - iOS App prototype
Startup Weekend Houston winners - iOS App prototypeStartup Weekend Houston winners - iOS App prototype
Startup Weekend Houston winners - iOS App prototypesalomon dayan
 
Startup Weekend Houston winners - "Proud moments" App
Startup Weekend Houston winners - "Proud moments" AppStartup Weekend Houston winners - "Proud moments" App
Startup Weekend Houston winners - "Proud moments" Appsalomon dayan
 
What Marketers need to know about new Facebook Brands Pages
What Marketers need to know about new Facebook Brands PagesWhat Marketers need to know about new Facebook Brands Pages
What Marketers need to know about new Facebook Brands Pagessalomon dayan
 
How Lopito Digital can help you in your digital strategy
How Lopito Digital can help you in your digital strategyHow Lopito Digital can help you in your digital strategy
How Lopito Digital can help you in your digital strategysalomon dayan
 
Mobile Marketing Seminar
Mobile Marketing SeminarMobile Marketing Seminar
Mobile Marketing Seminarsalomon dayan
 
Workshop - How I start my company’s Social Media Plan?
Workshop - How I start my company’s Social Media Plan?Workshop - How I start my company’s Social Media Plan?
Workshop - How I start my company’s Social Media Plan?salomon dayan
 
Facebook Redesign - What marketers need to know
Facebook Redesign - What marketers need to knowFacebook Redesign - What marketers need to know
Facebook Redesign - What marketers need to knowsalomon dayan
 
Display banners creative tips Sept 2011
Display banners creative tips Sept 2011Display banners creative tips Sept 2011
Display banners creative tips Sept 2011salomon dayan
 
Basic SEO mini workshop for copywriter
Basic SEO mini workshop for copywriter Basic SEO mini workshop for copywriter
Basic SEO mini workshop for copywriter salomon dayan
 
Facebook Ad guidelines Gambling Lotteries Dietary Supplements Guidelines Summ...
Facebook Ad guidelines Gambling Lotteries Dietary Supplements Guidelines Summ...Facebook Ad guidelines Gambling Lotteries Dietary Supplements Guidelines Summ...
Facebook Ad guidelines Gambling Lotteries Dietary Supplements Guidelines Summ...salomon dayan
 
Facebook Promotional Guidelines Mayo 2011
Facebook Promotional Guidelines Mayo 2011Facebook Promotional Guidelines Mayo 2011
Facebook Promotional Guidelines Mayo 2011salomon dayan
 

Plus de salomon dayan (20)

ChatGPT Case Study Dallas Mavericks
ChatGPT Case Study Dallas MavericksChatGPT Case Study Dallas Mavericks
ChatGPT Case Study Dallas Mavericks
 
SXSW 2017 Sound Bites and Learnings
SXSW 2017 Sound Bites and LearningsSXSW 2017 Sound Bites and Learnings
SXSW 2017 Sound Bites and Learnings
 
Facebook F8 2015: What you need to know - Sound Bites
Facebook F8 2015: What you need to know - Sound BitesFacebook F8 2015: What you need to know - Sound Bites
Facebook F8 2015: What you need to know - Sound Bites
 
Breaking destructive marketing habits ppt
Breaking destructive marketing habits pptBreaking destructive marketing habits ppt
Breaking destructive marketing habits ppt
 
Marketing Hispanic Millennials (Note pages)
Marketing Hispanic Millennials (Note pages)Marketing Hispanic Millennials (Note pages)
Marketing Hispanic Millennials (Note pages)
 
SXSW 2014 Workshop - Pimp your pitch learn visual storytelling
SXSW 2014 Workshop - Pimp your pitch learn visual storytellingSXSW 2014 Workshop - Pimp your pitch learn visual storytelling
SXSW 2014 Workshop - Pimp your pitch learn visual storytelling
 
Vdopia multicultural mobile marketing report 2013
Vdopia multicultural mobile marketing report 2013 Vdopia multicultural mobile marketing report 2013
Vdopia multicultural mobile marketing report 2013
 
Reaching Hispanic Audiences in Social Media
Reaching Hispanic Audiences in Social MediaReaching Hispanic Audiences in Social Media
Reaching Hispanic Audiences in Social Media
 
Understanding the 3-Screen Hispanic User in Today’s Media Environment
Understanding the 3-Screen Hispanic User in Today’s Media EnvironmentUnderstanding the 3-Screen Hispanic User in Today’s Media Environment
Understanding the 3-Screen Hispanic User in Today’s Media Environment
 
Startup Weekend Houston winners - iOS App prototype
Startup Weekend Houston winners - iOS App prototypeStartup Weekend Houston winners - iOS App prototype
Startup Weekend Houston winners - iOS App prototype
 
Startup Weekend Houston winners - "Proud moments" App
Startup Weekend Houston winners - "Proud moments" AppStartup Weekend Houston winners - "Proud moments" App
Startup Weekend Houston winners - "Proud moments" App
 
What Marketers need to know about new Facebook Brands Pages
What Marketers need to know about new Facebook Brands PagesWhat Marketers need to know about new Facebook Brands Pages
What Marketers need to know about new Facebook Brands Pages
 
How Lopito Digital can help you in your digital strategy
How Lopito Digital can help you in your digital strategyHow Lopito Digital can help you in your digital strategy
How Lopito Digital can help you in your digital strategy
 
Mobile Marketing Seminar
Mobile Marketing SeminarMobile Marketing Seminar
Mobile Marketing Seminar
 
Workshop - How I start my company’s Social Media Plan?
Workshop - How I start my company’s Social Media Plan?Workshop - How I start my company’s Social Media Plan?
Workshop - How I start my company’s Social Media Plan?
 
Facebook Redesign - What marketers need to know
Facebook Redesign - What marketers need to knowFacebook Redesign - What marketers need to know
Facebook Redesign - What marketers need to know
 
Display banners creative tips Sept 2011
Display banners creative tips Sept 2011Display banners creative tips Sept 2011
Display banners creative tips Sept 2011
 
Basic SEO mini workshop for copywriter
Basic SEO mini workshop for copywriter Basic SEO mini workshop for copywriter
Basic SEO mini workshop for copywriter
 
Facebook Ad guidelines Gambling Lotteries Dietary Supplements Guidelines Summ...
Facebook Ad guidelines Gambling Lotteries Dietary Supplements Guidelines Summ...Facebook Ad guidelines Gambling Lotteries Dietary Supplements Guidelines Summ...
Facebook Ad guidelines Gambling Lotteries Dietary Supplements Guidelines Summ...
 
Facebook Promotional Guidelines Mayo 2011
Facebook Promotional Guidelines Mayo 2011Facebook Promotional Guidelines Mayo 2011
Facebook Promotional Guidelines Mayo 2011
 

Dernier

Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 

Dernier (20)

Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 

Social media workshop-handouts

  • 1.   1         2011  –  v1             Project:  Workshop  Social  Media  Plan  Handouts                                                      
  • 2.   2   Facebook  Vocabulary     News Feed/Top Stories: Ticker: Timeline: Facebook Pages vs. Profiles: Facebook Pages vs. Groups: Facebook Page terms & conditions: Applications:      
  • 3.   3   Environment  Analysis   1.- My Customers: Creators Critics Collectors Joiners Spectators Inactive Low involvements /High Involvement tactics? 2.- My Competition: Competitors Facebook Twitter YouTube Competitor 1 # Followers What they do? Competitor 2 Competitor 3      
  • 4.   4   3.- My Brand: Keyword list: Strategic  Model     Objective(s): ☐ Building Brand Awareness ☐ Build Sales Pipeline      
  • 5.   5   ☐ Community Activation/Engagement ☐ Customer Service ☐ Other: Value: List of Assets that Customer will value: Arsenal: List of arsenal you can count on or create (limitless at this time):