The document discusses developing an app called "Inspire" to address consumer problems related to health, wellbeing, food, and cooking. It aims to help users avoid unexpected high prices, suggest healthier alternatives to products, advise on product health claims, provide easy and fast cooking recipes, help with efficient shopping, and inspire indulgent but healthy eating. Market research shows a need for an app that solves real consumer problems and contributes to their wellbeing.

1. Inspire
The ultimate app for health & wellbeing

2. @katrienbarrat
c-change.be

3. Through our market studies we have a good view on new
consumers’ problems

4. 1. There is still place for The Ultimate Dream App
making Surface unmissable if you solve real
consumer problems and contribute to what really
matters
2. For health and food what matters is avoiding the
"price-shock-at-the-till"
3. Also solving my wish for "Healthy Hedonism" and
inspire-help me to cook and eat better stuff
4. Because the situation may be hopeless but it is not
serious

5. Vote !

6. And another this
year? Already,
FAO Food Price Index Corn and soybean
futures are at
1990 – June 2012 record highs and
200 still increasing
2002 – 2004 = 100
Two record food price
spikes within three years
?
150
100
50
1990 1995 2000 2005 2010 2013
Source: The Food and Agriculture Organization of the United Nations, 2012

7. Households
Food
20%
Transport
“Stuff” (ICT, appliances,...) 17%
Energy
6%
20% of budget
Source: FOD Household budget 2011

9. Help avoid “Surprise at the till” moment

10. Suggest alternatives to certain expensive, unhealthy, less
sustainable products

11. Advise me whether this product is as OK as the label claims

12. Help me cook easy, fast and good for everyone

13. Help me shop efficient, easy and fast and cut out my transport

14. Inspire me how to fully indulge my food without doing bad for
health and planet

15. Unexpected segments take the lead

16. 1. There is still place for The Ultimate Dream App
making Surface unmissable if you solve real
consumer problems and contribute to what really
matters
2. For health and food what matters is avoiding the
"price-shock-at-the-till"
3. Also solving my wish for "Healthy Hedonism" and
inspire-help me to cook and eat better stuff
4. Because the situation may be hopeless but it is not
serious