1. ASEAN "One Vision, One Identity, One Community"
HEADQUARTERS: JAKARTA,INDONESIA
G. Seeta Devi
501
PGDM-IM

2. HISTORY
 ASEAN was preceded by an organisation called the Association of Southeast
Asia, commonly called ASA, an alliance consisting of the Philippines, Malaysia
and Thailand that was formed in 1961.
The bloc itself, however, was established on 8 August 1967, when foreign
ministers of five countries – Indonesia, Malaysia, the Philippines, Singapore, and
Thailand met at Bangkok

3. China emerged as global export powerhouse. Increased global export
share in most commodity groups.
Both Malaysia and Philippines lost global market share.
 Malaysia: adjustment process;
Philippines: apparent generalized loss of international competitiveness
 Singapore: global share holds steady despite high wages and increased
share in HS 85, other tech intensive products; largest number of products
gained RCA (gross and net) during 2000s; second largest number of
products with RCA after Thailand
 Thailand: largest number of sectors with revealed comparative advantage
but largest number of net loss in RCA during 2000s
 Indonesia: strong in natural resources. Third largest number of products with
RCA but largest number of net loss in RCA

4. The founding ASEAN countries believed that if they formed an association,
something like the European Commission, they will have a better chance to
negotiate trade deals with more established economies such as Japan, US,
China, India, etc, that will be beneficial to the region.
It also aims to promote cooperation and peace amongst member countries
through various avenues such as sports, student exchange, ministerial visits,
etc.
..

5. •Mutual respect for the independence, sovereignty, equality,
territorial integrity, and national identity of all nations
•The right of every State to lead its national existence free from
external interference, subversion, or coercion
•Non-interference in the internal affairs of one another
•Settlement of differences or disputes by peaceful manner
•Renunciation of the threat or use of force
•Effective cooperation among themselves.
Objectives

6. ASEAN Political-Security Community
The objectives of the ASEAN Political-Security Community (APSC) are to ensure that
the peoples and Member States of ASEAN live in peace with one another and with
the world at large in a just, democratic and harmonious environment. Activities in this
community include cooperation on building norms of peace and security, strong
relationships with external partners, the promotion of political development in areas
such as good governance and human rights, as well as specific sectoral meetings on
defence, law, and transnational crime. Traditionally the APSC also includes the ASEAN
Foreign Ministers, who serve core coordinating and decision-making functions in
ASEAN. As the first ministerial body created at ASEAN’s founding in 1967, the Foreign
Ministers’ meeting was termed the ASEAN Ministerial Meeting (AMM). In 2009 with
the implementation of the ASEAN Charter, the Foreign Ministers functions were
separated into their roles as the ASEAN Foreign Ministers (which retains the acronym
AMM) and the ASEAN Coordinating Council.

7. ASEAN Economic Community
The objective of the ASEAN Economic Community (AEC) is to transform ASEAN into a region
with free movement of goods, services, investment, skilled labour, and freer flow of
capital. The AEC envisages a single market and production base making ASEAN more
dynamic and competitive with new mechanisms and measures to strengthen the
implementation of its existing economic initiatives; accelerating regional integration in the
priority sectors; facilitating movement of business persons, skilled labour and talents; and
strengthening the institutional mechanisms of ASEAN. Initiatives under the AEC include the
ASEAN Free Trade Area, ASEAN Investment Area, and sectoral cooperation in the specific
areas of energy, finance, agriculture and forestry, minerals, science and technology,
telecommunications and IT, tourism, and transport.
Enabling economic development throughout ASEAN is also an important objective of the
AEC. With the enlarged membership of ASEAN came a new set of challenges. Cambodia,
Laos, Myanmar and Vietnam were the last four members to join and were acknowledged to
have a significant development gap with the first six members. “Narrowing the
Development Gap” thus became an additional priority of ASEAN.

8. ASEAN Socio-Cultural Community
The ASEAN Social-Cultural Community (ASCC) contributes to realising
an ASEAN Community that is “people-centred and socially
responsible with a view to achieving enduring solidarity and unity
among the nations and peoples of ASEAN by forging a common
identity and building a caring and sharing society which is inclusive
and harmonious where the well-being, livelihood, and welfare of the
peoples are enhanced.” Areas of cooperation in this community
include culture, arts and information, disaster management,
education, environment, health, labour, rural development and
poverty eradication, social welfare and development, youth and civil
service cooperation.

9. External Relations
Another essential aspect of ASEAN’s activities today is the development of close
partnerships with other countries. The simultaneous engagement of many
important countries with an interest in South East Asia forms part of ASEAN’s
strategy to remain in the driver’s seat in regional developments – ensuring that
the region is stable and prosperous, and free from domination by any single
external power. The main instruments of ASEAN’s relations with its partners are
the promotion of norms of peace and conciliation, and the creation of a network
of economic agreements in the region.
Today, ASEAN has established official dialogue relations with ten external partners
including Australia, Canada, China, the European Union, India, Japan, Korea, New
Zealand, Russia, and the USA. ASEAN also has relations with the United Nations
and a sectoral partnership with Pakistan. At the regional level, ASEAN is the
driving force for forums including the ASEAN Regional Forum, ASEAN+3 (with
China, Japan and Korea) and the East Asia Summit (with Australia, China, India,
Japan, Korea and New Zealand).

10. Strengths of member countries

11. 1. INDONESIA
a. Indonesia is the third fastest growing economy in Asia.
b. New Investment Law to attract foreign investment.
c. Young and dynamic workforce with more than 50 percent of them
are under 29 years old.
a. Indonesia has abundant and diverse natural resources such as
crude palm oil, natural gas, tin, copper, nickel, gold, coal, cocoa.

12. 2. THAILAND
a. Thailand enjoys a strategic location and serves as a gateway into
the heart of Asia.
b. Abundant natural resources and a skilled and cost-effective work
force help attract foreign investors, and enable them to prosper
and develop industry in Thailand.
c. Good infrastructure with modernized transportation facilities, as
well as upgraded communications and IT networks that ensure
optimum business and living conditions.
d. Thailand as the 12th easiest country in the world in which to do
business and has well defined FDI policies.

13. 3. MALAYSIA
a. Malaysia has today become an export-driven economy spurred on by high
technology, knowledge-based and capital-intensive industries.
b. It became an attractive manufacturing and export base in the region with
the government’s support.
c. Malaysia also offers a wide range of tax incentives for manufacturing
projects.
d. High literacy rates.
e. Leaders in rubber makers
f. Malaysia can boast of having one of the most well-developed
infrastructure among the newly industrializing countries of Asia.

14. 4. SINGAPORE
a. Singapore is a leading provider of services such as international banking,
trade finance, maritime finance, insurance, treasury operations, and
asset and wealth management within the region.
b. This Republic is the least corrupt nation in Asia and one of the top three
least corrupt countries in the world.
c. Singapore keeps its tax rates and tax laws competitive and takes a
strategic, holistic approach towards key pillars of the economy, such as
petrochemicals and electronics.
d. The multi-cultural Singaporean workforce is highly educated, highly
motivated and highly productive.
e. One of the world's top transportation hubs for sea and air cargo.
Singapore's container ports are the busiest in the world.

15. 5. PHILIPPINES
a. The literacy rate in the Philippines is 94.6 percent, among the highest in
the world.
b. Philippines the world's third largest English-speaking country.
c. Different incentives schemes are available relative to attract foreign
capital and technology.
d. Business friendly environment by privatising Government corporations.

19. THANK YOU…!