Business Plan

1. BUSINESS PLAN
PRESENTED BY
SEETAL DAAS
2K13/BBA/44
SINDH UNIVERSITY LAAR CAMPUS
BADIN

2. 



The PRINCE RESTAURANT is intend to be full
services, three-meal-a-day. Restaurant is located at the
prime location at Gulshan-e-Iqbal Karachi. The
Restaurant is full will features of menu at moderately
priced breakfast, lunch and dinner.
Breakfast will feature traditional morning
dishes.(Parathas,Tea,Coffee,fried Egg and on demand of
customers)
Lunch will feature a variety of
Karrai,Kabab, soups,salads,chicken,egg,sandwiches and
on demand of customers.
Dinner will feature casual family-style dinning and will
offer fresh, seafood ,pastas, steaks, desserts, paellas
dinner salads and on the demand of customers.

3. MISSION



VISION
To ensure that each customer  To serve our customers
receives prompt, friendly and
with best quality food and
courteous service.
To provide nutritional and
environment.
fresh, well prepared mealusing only quality ingredients.
The high quality of
attitude,fairness,understanding
and generosity between
management,staff,customers.

4. STRATEGY

The PRINCE Restaurant is being located at Gulshan-e-Iqbal it will facing an
increasing competition therefore the menu, special services and features
must be continuously evolved

best quality and freshness of the raw material to be used in the menu must
be ensured.

The restaurant can also offer an introductory discount to attract customers.

The restaurant can also offer the free delivery services of certain menu items
in selected areas.

We are building our marketing infrastructure so that we can eventually reach
more customers with the same offering.

We focus on satisfying the needs of middle-to uppermiddle(Children, young, old etc.)

class residents and companies/factories located inside or outside the area of
Restaurant.

5. SWOT
Strength
Weakness
• With reasonable rate
and quantity
• We will provide tasty
and quality food in a
clean and dining
room with washing
and toilet facility.
• Location
•
•
•
•
We are new in town
Loan burden
Start up challenges
Restaurant is new
and not established.

6. SWOT
Opportunity
Threats
• Fast growing population.
• All the member of
management team are
properly qualified for this
sector.
• slow recovery process of
the economy from the
current crisis
• changes in the business
environment that might
reduce our sales
• higher taxes in the future
• tight credit times, high
interest rate, and high
inflation rate than
predicted.

7. 
PRINCE Restaurant focuses on providing a hand crafted
Pakistani food, prepared to order. We provide the higher
grade vegetable, meat, poultry and fish.

Our dishes are prepared by culinary and skilled cooks. No
dish leaves the kitchen without skilled professional
preparation and presentation.

PRINCE Restaurant’s menu was designed by our entire
team but specifically put together by our executive of
productions and head cook.Cost was factored into each
item.

9. Advertisement
 Distribution of pamphlets
 Advertorial at local cable(TV) channel
 Newspapers
 Radio
 Posters

10. LOCATION

The PRINCE Restaurant is
located at Gulshan-e-Iqbal
Rashid Road,Karachi.it has
been chosen after a
consideration in mind.

The population of living in
Gulshan-e-Iqbal is mostly
upper-middle, middle-middle
class enabling the Restaurant
to catch the target market
directly.

The total area covered by the
PRINCE RESTAURANT.
LAYOUT

11. 
The main purpose of PRINCE RESTAURANT is to
provide best quality food to families, upper-middle
class, middle class. The is a number of
restaurants located in Karachi. Specially in
Gulshan-e-Iqbal there are many competitors in our
way which are also targeting middle-middle and
upper-middle class. the main competitors are
MELA and LASANIA RESTAURANT.As we are
opening in Gulshan-e-Iqbal so we have to face lots
of competitions but by providing best quality food
with competitive price we aim at making our name
and place in the market soon.

12. 



Teenagers and college students, who demand high quality food at cheap
prices during break.
Office goers, who can take a quick refreshment.
Families
Tourists
teenagers,Adult
s,students
32%
Tourists
15%
Families
25%
Office goers
28%

13. Description of Management Team
• A better Management Team is the core of developing any
business and well motivated and surplus paid employees
contribute a major part in maintaining standard.
Management Team which we going to use are as under:
Team
Manager
Quantity
1
Cooks
4
Waiter
6
Dishwasher
4
Guard
2
Sweeper
2
Total
19

14. Personal Savings
Rs:5,00,000
Loan
Rs:8,00,000
Friends
Rs:,1,00,000
Relatives
Rs:1,00,000
Total
Rs:15,00,000
Maximum Interest Rate
10%

15. PRINCE RESTAURANT
BALANCE SHEET
Assets
Liability
Current
Current
Cash
50,000
A/C Payable(DJ)
1,00,000
Bank
1,00,000
A/C Payable(Danesh Kumar)
1,00,000
Food Inventory
1,50,000
Non-Current
Non-Current
Land
3,00,000
Bank Loan
8,00,000
Furniture
2,50,000
Total Liability
10,00,000
Building
5,00,000
Owner’s Equity
Instruments
1,50,000
Capital
5,00,000
Total
15,00,000
Total
15,00,000