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Philipe Hautrive

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Sergey Galyonkin
Sergey Galyonkin

Digital Media 2.0

TechnologieActualités & Politique
1  sur  23
New and Emerging Digital Platforms Digital Magazines Media 2.0 Conference Hanover, 14 -15 March 2007
Digital Press Distribution : a new opportunity! More than just Technology… … a new reading experience … a new way of purchasing press … a new retail channel 2
Who we are? ,[object Object],[object Object],[object Object],3
[object Object],[object Object],[object Object],[object Object],[object Object],4
Consumer Experience THE CONCEPT: the digital replica of the print magazine, combined with interactivity and rich media, delivered on the web. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5
Consumer Experience Home Page Digital Press 6
Consumer Experience Title – Fact Sheet 7
Consumer Experience Table of contents - Purchase 8
Consumer Experience Access to back issues 11
Consumer Experience Search the online library 12
Consumer Experience Search the online library 13
Consumer Experience Search the online library 14
Consumer Experience 15 Reading experience - demo
Consumer Experience More content, more interaction ,[object Object],Audio: a Rock magazine and sound extracts from new hits; a live interview Video: a Cinema magazine enriched with trailers mentioned in the articles: read, click and view! Wall-papers: a Photo magazine with wall-papers to download Games: interactive Psycho tests: no pen, your score on line immediately! Self-corrected crosswords Animation : an educational magazine with an animated map Supplement : a women magazine with a free interactive shopping supplement ,[object Object],[object Object],A different, but lively experience 16
New Retail Channels A digital kiosk, multichannel and leveraged by strong brands. ,[object Object],[object Object],[object Object],[object Object],DIGITAL SPECIALIZED MASS COMMUNITY PRESS Sales effort is key 17
New Retail Channels More accessibility, more relevance for the consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],? 18 Easy purchase, one-to-one marketing: more sales! ,[object Object],[object Object]
Commercial Offers DIGITAL: not only traditional, but also innovative commercial offers ,[object Object],[object Object],[object Object],[object Object],? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing, innovation, promotion 19
Commercial Offers About 200 titles now, target being 500 20 Our retailer strategy: variety of offers, channels and titles
Benefits to Publishers ? ,[object Object],[object Object],[object Object],[object Object],[object Object],Additional revenue, lower costs, marketing potential One building block towards digital 21
Benefits to Publishers A full service partner ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing and services 22
? ,[object Object],[object Object],[object Object],[object Object],Not a strategic revolution, but a great tactical opportunity! Conclusion 23
? Thank you for your attention 24
? Contacts 25 2 rue Lord Byron 75008 Paris www.relay.fr www.virginmega.fr Philippe Hautrive [email_address] Tel: +33 1 42 99 07 52

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