Launch of the Real Deal and the #OYOD (Own Your Own Data) idea during the Computers, Privacy and Data Protection Conference (CPDP) in January 2014 in Brussels

1.
IT
ONLY
TAKES
10
MINUTES
TO
FIND
OUT
HOW:
OUR
EYES
OUR
HANDS
OUR
VOICE
It’s
something
that’s
lacking
in
today’s
business,
especially
with
the
BIG
DATA
companies:
RESPECT.
Bruno
Segers
Co-­‐founder
&
CEO
www.irispact.com
@IrisPact
www.brunosegers.com
@segersbr
#bigdata
#bigprivacy
The
Real
Deal
#OYOD

2. Some
global
technology
companies
are
the
OUTLAWS°
&
will
become
the
DIGITAL
TRAFFICKERS
of
the
21st
century
°)
not
because
they
are
outlaws
but
because
there
are
no(t
enough)
laws
on
the
internet

3. • Is
this
the
world
we
want?
• Was
privacy
a
basic
human
right?
• What
about
security?
Don’t
do
anything
at
all
• Do
the
rules
of
the
old
world
apply
to
the
new
world?
• Too
li^le?
• Too
late?
Let
poli_cs
and
lawyers
do
the
work
The
Real
Deal
• Government
to
define
the
new
social
contract
• Technology
to
facilitate
this
new
social
contract
• Community
to
accelerate
the
deployment

4. Business
Model
–
Innova_on
&
Disrup_on
• Physical
handshake
in
the
Real
World
=
Digital
handshake
in
the
Online
World
• A
patented
universal
method
and
system
for
digital
authen_ca_on
of
Par_cipants
• The
end
user
becomes
part
of
and
benefits
from
the
online
financial
value
chain
• The
business
gains
insights
based
upon
– Genuine
rela_onships
– Controlled
by
the
individual
– Ensuring
individual
privacy
• A
clean
and
clear
technical
architecture
– Placorm
does
not
“store”
personal
or
company
related
data
– Secure
Vault
of
links
to
authen_c
data
sources
• A
coopera_ve
company
model
– Individuals
(users)
as
Shareholders
– People
own
the
Patent
• Pricing
is
small
frac_on
of
other
models

5. Opera_onal
Model
Free
distribu_on
of
Tokens
I
@DD
Key
I
@M
Key
Clearance
of
Digital
Handshakes
Impulse
Creator
Links
to
Corporate
Data
I
@DD
Key
Make
Offer
Scan
Price
Transac_on
Fee
Define
authoriza_on
&
a^ributes
Links
to
Personal
Data
Token
Distribu_on
Center
I
@M
Key
Confirm
Offer
Scan
Scan
Secret
1 1
On/Off

6. Biggest
Quan<ty
Maximize
Growth
Best
Quality
Op<mize
Sustainability