2. “Lotus” – in brief
Fastest growing Private Sector Dairy in
Rajasthan
Current plant processing capacity of 1,00,000
liters/day
•.
Having 7 upgraded chilling stations
30 years of rich experience in business
Managed by skilled dairy professionals &
technocrats
3. More about us
• Being the initiator in marketing milk in poly packs
from September 2004
Objectives popular brand of Rajasthan in dairy
• Second most Reasons Content
industry
• Total procurement of milk by the group stands at 7
LLPD in which 1 LLPD is from the Bassi plant of Lotus
• No. 1 position in private sector dairy in Rajasthan in
just a span of 6 years
4. More about us
• Jaipur Unit is producing 3 LLPD through a channel of more
than 75,000 farmers, several milk societies
• Lotus is supplying 1 LLPD of market milk in 12 districts of
Rajasthan
• Procurement of milk from concern “Milk Food Aids Pvt.
Ltd” located at Bikaner stands at 4.0 LLPD
• Current group turnover is more than Rs 350 Crores p.a.
10. Marketing Strategy
Product • Focus on increasing the market share by offering
more products and increase the number of
customers
Diversification
Market • Increase the number of retailers who will sell Lotus
products.
Penetration
• Working on maintaining the quality
Quality
12. Market Share
Within a short span of
time Lotus captured 18 %
Market share in its area of Sales
Operation. No other dairy
has been able to achieve
this so far.
SARAS
Total Market Share LOTUS
Lotus – 18 % OTHERS
Saras – 75 %
Others – 7 %
14. SWOT ANALYSIS
•Demand Profile
•Margin of Profit • Transportation
•Availability of raw Cost
material • Perishability
•Technical Manpower • Logistics of
availability
Procurement
STRENGHTS WEAKNESSES
• Product
Content Readership Diversification
awareness
• Value Addition Advertising
OPPORTUNITIES Production
THREATS
• Cultured
Products • Competition
• Dietary • Unorganized Sector
Products • Distribution
• Infant Foods Channels
• Exports
15. Our Future Plans
A new dairy plant with milk processing capacity
of 3 LLPD coming up at Ringus on Jaipur- Sikar
national highway about 60 Kms from Jaipur
With additional facility of condensing and drying
along with production and packaging facilities
for all other milk products
Expanding product base to SMP, dairy whitener
and other powder based products
Expected to attain ISO & HACCP certification by
the year end
16. Our Future Products
Lotus Rosogolla
Lotus Butter
Lotus condensed milk and Powder based products
Bakery & Confectionary Items
Many more to come
17. Our Prestigious Clients
Nestle India Ltd.
Wockhardt India, Patiala
Mother dairy, Delhi
DMS, New Delhi
Sterling Agro, Malanpur
Model Dairy , NDRI, Karnal
Hygienic Foods
Milk Food Ltd., Punjab
ITC Group Rajputana Palace Shereton Hotel
Taj Group of Hotels
Clarks Group Amer Clarks Hotel
Gold Palace Hotel & Resort Hotel
Chokhi Dhani ethnic village resort Hotel
18. Management
Mr. D.D. Verma- Director
B.Tech (Dairy Technology)
NDRI, Karnal
Mr. N.K. Gupta - Director (Technical)
B.Tech (Dairy Technology)
NDRI, Karnal
Mr. J.K. Khanna - Director (Operation)
B.E. (Mechanical)
Mr. Rajeev Malik - Director (Marketing)
B.Tech (Dairy Technology)
GAU, Anand
MBA - Marketing
19. Lotus - An Edge
Success through Business Ethics
Procurement base
Quality Standard at level
Two tier System
