48 Hours in Denmark & Some Big Ideas
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Jesse Desjardins slides fra Turisme 2.0-konferencen i Silkeborg februar 2010.
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48 Hours in Denmark & Some Big Ideas
- 1. 48hoursinDK & some big ideas JESSE DESJARDINS GLOBAL GOSSIP
- 3. Born 10 15 ? 20
- 6. Age: 17 18 19 20 21 22 23 24 25 26 27 28 29 30-35 35+ Sample size: 230
- 7. Visiting Student Resident 13% 20% Australia New Zealand Other 67% 5% 27% 68%
- 8. Na2onality: American Australian Austrian Belgian British Canadian Chilean Danish Dutch Fijian Finnish French German Greek Irish Israeli Italian Latvian Maltese New Zealander Norwegian Polish Spanish Swedish Swiss Ukrainian
- 9. Have you visited Denmark? No Yes 47% 53%
- 10. My friends would be most impressed if I went to: Russia Denmark Sweden Norway Italy Switzerland France Greece United Kingdom Portugal Spain Malta Germany Poland
- 17. hellodk.com
- 18. Big Ideas 2010
- 19. The Internet has raised the bar
- 20. good stuff junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk junk
- 21. You work in the best industry for word of mouth
- 22. Your future isnt how good your twitter pro le is...
- 23. it’s can you out-cool your competition
- 31. You don’t have to do it alone
- 32. Crowdsourcing/ Guestsourcing/ Staffsourcing (whatever it’s called)
- 33. Essentially getting other people to do the hard work for you Essentially getting other people to create content for you
- 34. “Any project, if broken down Britannica into sufficiently small, 250 years / <100m to produce predictable parts, can be Wikipedia accomplished for awfullyup to many times bigger, more close to free” - Seth Godin for free date and built almost
- 39. The idea everyone wishes they had: Best Job in the World
- 42. Why do most people fail? You can’t reheat a soufflé They don’t have the resources to pull it off
- 43. Social media isn’t free but it does provide incredible....
- 44. Leverage
- 47. A single voice can have more power than a major media network
- 48. Friday, 17 April 2009 2:13 EST Ashton Kutcher CNN 1,000,000 998,239
- 49. “We now live in an age in media that a single voice can have as much power and relevance on the Web, that is, as an entire media network. And I think that to me was shocking” Ashton Kutcher
- 51. Where will guidance come from in the future? other people
- 54. You don’t need to be Spielberg
- 55. new possibilities for consumption.
- 57. Your content is open to be remixed, reissued, redistributed ...
- 58. yes, made fun of.
- 59. But the consumer is a lot more savvy... and she knows that...
- 60. Anything can be faked
- 63. By Products
- 69. People are drawn to change
- 72. Workshop: BIG IDEAS FOR 2010 14:45