1. News as a collaborative art
Or, how to make magic with strangers
Lila King, CNN
May 2012

2. Hi! I’m Lila.
Participation Director for CNN
iReport ringleader (among other things)
@lilacina on Twitter and most everywhere else
News as Collaboration + May 2012 + Lila King

3. Let’s do this
1. A little bit about iReport
2. CNN’s approach to collaborative storytelling
3. A few lessons we’ve learned along the way
News as Collaboration + May 2012 + Lila King

4. iReport 101
iReport is a platform for participating in the news.
Its home is CNN: iReport is a section of CNN.com, a central component of CNN
mobile apps, and a show on CNNI.
An iReporter is a member of the community.
There are 1 million +, roughly a third in the U.S.
An iReport is a posted story.
500 post on a normal day.
About 8% are vetted for CNN.
Those make up roughly 10+ hours of video on CNN networks and 50+ stories on
CNN.com each month.
Team iReport is 10 people at CNN HQ in Atlanta.
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7. How it works
Post > Vet > TV
1 People register, 2 Stories post 3 Community 4 CNN vets the
post a story in publicly on & moderators sort best iReports and
video, photo or text CNN.com/iReport good from bad puts them on CNN
News as Collaboration + May 2012 + Lila King

8. Today
Open Story
2006
Upload forms
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12. Lesson #1
Be specific
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16. Lesson #2
Make a promise
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19. Lesson #2.5
Keep your promise
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20. Lesson #3
Create lots of ways in
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27. Lesson #4
Make a framework for creativity
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29. Lesson #5
Turn on a dime
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33. Let’s recap ...
1. Be specific
2. Make a promise
(2.5) Keep your promise
3. Create lots of ways in
4. Make a framework for creativity
5. Be ready to turn on a dime
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34. Go forth and make magic.
News as Collaboration + May 2012 + Lila King

35. Let’s talk!
Thank you!
News as Collaboration + May 2012 + Lila King