Intention analysis studies show that only a very small percentage of messages on social media carry intentional information (information that can place a customer somewhere in a pipeline). Finding messages with suitable intentions very precisely is valuable because it helps find prospects. Without narrowing down the search space, it would be like finding a needle in a haystack. There is an ROI association with better precision.

1. Precision
Selasdia
Find
Nurture Sell
Analyse
ROI 6
ROI

2. Using Selasdia
www.selasdia.com
salesman Selasdia connects you with
the sender only if the sender
is the right person to buy
what you sell.
I need some
#bizdev help!
@target I might be
able to help!
This reduces the clutter. You
typically only get 40 alerts
a day to go through.
target Identify needs and interest
out of a lot of noise on social
media.
40
10000Total
View

3. If You Listened Manually
www.selasdia.com
You’d pick up a lot of
noise.
And hardly encounter any
useful leads.
salesman
At my #bizdev
friend’s partaay!
???!
target
10000
10000Total
View

4. ROI Estimate
www.selasdia.com
About 1 in 250 messages on social media
express an intent to purchase.
Selasdiaʼs automation allows you to
spot these intentions very precisely.
So, each day, you save yourself a dayʼs
worth of work.
Without the automation, youʼd have had
to sift through 10,000 messages
Out of the 40 or so messages that you
see each day, you might find 4 or 5 leads.