SlideShare a Scribd company logo
1 of 18
Commonalities in LibQUAL+® (Dis)satisfaction: 
An international trend? 
Research conducted by 
Selena Killick Martha Kyrillidou 
Cranfield University Association of Research Libraries
LibQUAL+® 
• Internationally Renowned 
• Web based 
• Standardised 
• Expectations & Perceptions 
LibQUAL+®
Adequacy and Superiority 
Adequacy: 
Calculated by subtracting Minimum from Perceived score. 
A negative score indicates failing to meet minimum expectations. 
Superiority: 
Calculated by subtracting Desired from Perceived score. 
A positive score indicates exceeding desired expectations. 
Question 1 
1 2 3 4 5 6 7 8 9 
Adequacy Superiority 
Minimum Desired Perceived
Dimensions 
Affect of Service 
Empathy 
Responsiveness 
Assurance 
Reliability 
Information Control Library as Place 
Scope of Content 
Convenience 
Ease of Navigation 
Timeliness 
Equipment 
Self-Reliance 
Utilitarian Space 
Symbol 
Refuge
Commonalities in Satisfaction? 
Affect of Service Information Control Library as Place 
? ? 
? 
? 
? 
?
Commonalities in Dissatisfaction? 
Affect of Service Information Control Library as Place 
? ? 
? 
? ? 
?
Sample Group 
• 2012: 19 European Libraries 
• 2013: ARL LibQUAL+ consortium 2013 
• All respondents excluding Library staff 
• After data screening, n= 41,018 (~50% UG)
Definitions of satisfied/dissatisfied 
Satisfied 
For each dimension: 
Superiority gap >0 
Adequacy gap >1 
• Minimum expectations are 
being exceeded by at least 1 
• Desired expectations are 
being met or exceeded 
Dissatisfied 
For each dimension: 
Adequacy gap <0 
Superiority gap <-1 
• Desired expectations are 
not being met by at least 1 
• Minimum expectations 
are not being met
Satisfied European Respondents 
Affect of Service Information Control Library as Place
Satisfied ARL Respondents 
Affect of Service Information Control Library as Place
Affect of Service Information Control Library as Place 
Undergraduates 
Graduates 
Faculty
Dissatisfied European Respondents 
Affect of Service Information Control Library as Place
Dissatisfied ARL Respondents 
Affect of Service Information Control Library as Place
Affect of Service Information Control Library as Place 
Undergraduates 
Graduates 
Faculty
So what?
Thank You! 
Selena Killick Martha Kyrillidou 
Cranfield University Association of Research Libraries 
s.a.killick@cranfield.ac.uk martha@arl.org

More Related Content

What's hot

Writing Good Software Engineering Research Papers: Revisited
Writing Good Software Engineering Research Papers:  RevisitedWriting Good Software Engineering Research Papers:  Revisited
Writing Good Software Engineering Research Papers: Revisited
laurieannwilliams
 
Casey_Asmus_Resume_
Casey_Asmus_Resume_Casey_Asmus_Resume_
Casey_Asmus_Resume_
Casey Asmus
 

What's hot (15)

Smart analyzer v9 product profile
Smart analyzer v9 product profileSmart analyzer v9 product profile
Smart analyzer v9 product profile
 
Reading lists made easy! Implementing Leganto to improve reading list user ex...
Reading lists made easy! Implementing Leganto to improve reading list user ex...Reading lists made easy! Implementing Leganto to improve reading list user ex...
Reading lists made easy! Implementing Leganto to improve reading list user ex...
 
Epic Edasap User Group April 08
Epic Edasap User Group April 08Epic Edasap User Group April 08
Epic Edasap User Group April 08
 
Language Empowered Recommendations
Language Empowered RecommendationsLanguage Empowered Recommendations
Language Empowered Recommendations
 
Applications of IDEA - payroll
Applications of IDEA - payrollApplications of IDEA - payroll
Applications of IDEA - payroll
 
Writing Good Software Engineering Research Papers: Revisited
Writing Good Software Engineering Research Papers:  RevisitedWriting Good Software Engineering Research Papers:  Revisited
Writing Good Software Engineering Research Papers: Revisited
 
Experiences with indicators
Experiences with indicatorsExperiences with indicators
Experiences with indicators
 
Improving reading list user experience at Imperial College London
Improving reading list user experience at Imperial College LondonImproving reading list user experience at Imperial College London
Improving reading list user experience at Imperial College London
 
How e-Assessment Can Bring Significant Added Value to Maths Lessons
How e-Assessment Can Bring Significant Added Value to Maths LessonsHow e-Assessment Can Bring Significant Added Value to Maths Lessons
How e-Assessment Can Bring Significant Added Value to Maths Lessons
 
Using IDEA to Create a Sampling Methodology
Using IDEA to Create a Sampling MethodologyUsing IDEA to Create a Sampling Methodology
Using IDEA to Create a Sampling Methodology
 
Casey_Asmus_Resume_
Casey_Asmus_Resume_Casey_Asmus_Resume_
Casey_Asmus_Resume_
 
Leganto at Imperial College London: Improving the reading list user experienc...
Leganto at Imperial College London: Improving the reading list user experienc...Leganto at Imperial College London: Improving the reading list user experienc...
Leganto at Imperial College London: Improving the reading list user experienc...
 
Thesis Presentation
Thesis PresentationThesis Presentation
Thesis Presentation
 
Getting your paper accepted (at ISSTA 2008)
Getting your paper accepted (at ISSTA 2008)Getting your paper accepted (at ISSTA 2008)
Getting your paper accepted (at ISSTA 2008)
 
OAPEN-NL - Sales and scholarly impact
OAPEN-NL - Sales and scholarly impactOAPEN-NL - Sales and scholarly impact
OAPEN-NL - Sales and scholarly impact
 

Similar to Commonalities in LibQUAL+® (Dis)satisfaction: An international trend?

Suzanne Griffiths and RJ Daniels "Staying connected: what do our alumni want ...
Suzanne Griffiths and RJ Daniels "Staying connected: what do our alumni want ...Suzanne Griffiths and RJ Daniels "Staying connected: what do our alumni want ...
Suzanne Griffiths and RJ Daniels "Staying connected: what do our alumni want ...
CILIP ARLG
 
Value and impact presentation northern collaboration june 2015
Value and impact presentation northern collaboration june 2015Value and impact presentation northern collaboration june 2015
Value and impact presentation northern collaboration june 2015
ais161
 
Deakin University Presentation Academic Adoption - Talis Aspire User Group fe...
Deakin University Presentation Academic Adoption - Talis Aspire User Group fe...Deakin University Presentation Academic Adoption - Talis Aspire User Group fe...
Deakin University Presentation Academic Adoption - Talis Aspire User Group fe...
Talis
 

Similar to Commonalities in LibQUAL+® (Dis)satisfaction: An international trend? (20)

Taking the Holistic View: Building a customer feedback database.
Taking the Holistic View: Building a customer feedback database.Taking the Holistic View: Building a customer feedback database.
Taking the Holistic View: Building a customer feedback database.
 
Library Client Survey 2007
Library Client Survey 2007Library Client Survey 2007
Library Client Survey 2007
 
LibQUAL+®
LibQUAL+®LibQUAL+®
LibQUAL+®
 
Performance and innovation culture in academic libraries: the role of LibQUAL...
Performance and innovation culture in academic libraries: the role of LibQUAL...Performance and innovation culture in academic libraries: the role of LibQUAL...
Performance and innovation culture in academic libraries: the role of LibQUAL...
 
LibQUAL+ Survey Introduction
LibQUAL+ Survey IntroductionLibQUAL+ Survey Introduction
LibQUAL+ Survey Introduction
 
Assessing the Impact of the Academic Library: From theory to practice.
Assessing the Impact of the Academic Library: From theory to practice.Assessing the Impact of the Academic Library: From theory to practice.
Assessing the Impact of the Academic Library: From theory to practice.
 
Suzanne Griffiths and RJ Daniels "Staying connected: what do our alumni want ...
Suzanne Griffiths and RJ Daniels "Staying connected: what do our alumni want ...Suzanne Griffiths and RJ Daniels "Staying connected: what do our alumni want ...
Suzanne Griffiths and RJ Daniels "Staying connected: what do our alumni want ...
 
The Value & Economic Measures of Libraries
The Value & Economic Measures of LibrariesThe Value & Economic Measures of Libraries
The Value & Economic Measures of Libraries
 
Value and impact presentation northern collaboration june 2015
Value and impact presentation northern collaboration june 2015Value and impact presentation northern collaboration june 2015
Value and impact presentation northern collaboration june 2015
 
Best practices in library services
Best practices in library servicesBest practices in library services
Best practices in library services
 
Presentation for Customer Service Excellence Cross-Sectional Oct/2017
Presentation for Customer Service Excellence Cross-Sectional Oct/2017Presentation for Customer Service Excellence Cross-Sectional Oct/2017
Presentation for Customer Service Excellence Cross-Sectional Oct/2017
 
如何凸顯醫學圖書館在母機構的重要性
如何凸顯醫學圖書館在母機構的重要性如何凸顯醫學圖書館在母機構的重要性
如何凸顯醫學圖書館在母機構的重要性
 
Data, Performance, Quality & Value
Data, Performance, Quality & ValueData, Performance, Quality & Value
Data, Performance, Quality & Value
 
美國康州大學醫學圖書館及醫學資訊圖書館的資訊服務趨勢
美國康州大學醫學圖書館及醫學資訊圖書館的資訊服務趨勢美國康州大學醫學圖書館及醫學資訊圖書館的資訊服務趨勢
美國康州大學醫學圖書館及醫學資訊圖書館的資訊服務趨勢
 
FEAST 2013
FEAST 2013FEAST 2013
FEAST 2013
 
Deakin University Presentation Academic Adoption - Talis Aspire User Group fe...
Deakin University Presentation Academic Adoption - Talis Aspire User Group fe...Deakin University Presentation Academic Adoption - Talis Aspire User Group fe...
Deakin University Presentation Academic Adoption - Talis Aspire User Group fe...
 
Brooklyn Branch Library: Public Meeting #2
Brooklyn Branch Library: Public Meeting #2Brooklyn Branch Library: Public Meeting #2
Brooklyn Branch Library: Public Meeting #2
 
Measuring our relationships with academic colleagues
Measuring our relationships with academic colleaguesMeasuring our relationships with academic colleagues
Measuring our relationships with academic colleagues
 
Chp12 - Research Methods for Business By Authors Uma Sekaran and Roger Bougie
Chp12  - Research Methods for Business By Authors Uma Sekaran and Roger BougieChp12  - Research Methods for Business By Authors Uma Sekaran and Roger Bougie
Chp12 - Research Methods for Business By Authors Uma Sekaran and Roger Bougie
 
Taking the Holistic View: Building a customer feedback database.
Taking the Holistic View: Building a customer feedback database.Taking the Holistic View: Building a customer feedback database.
Taking the Holistic View: Building a customer feedback database.
 

More from Selena Killick

Qualitative and Quantitative Methods in Electronic Collection Management
Qualitative and Quantitative Methods in Electronic Collection ManagementQualitative and Quantitative Methods in Electronic Collection Management
Qualitative and Quantitative Methods in Electronic Collection Management
Selena Killick
 
LibQUAL+ in Ireland and the United Kingdom
LibQUAL+ in Ireland and the United KingdomLibQUAL+ in Ireland and the United Kingdom
LibQUAL+ in Ireland and the United Kingdom
Selena Killick
 

More from Selena Killick (16)

Continuing adventures of library learning analytics
Continuing adventures of library learning analyticsContinuing adventures of library learning analytics
Continuing adventures of library learning analytics
 
Loud Librarians!
Loud Librarians!Loud Librarians!
Loud Librarians!
 
Loud Librarians!
Loud Librarians!Loud Librarians!
Loud Librarians!
 
Exploiting customer relationship management analytics to improve the student ...
Exploiting customer relationship management analytics to improve the student ...Exploiting customer relationship management analytics to improve the student ...
Exploiting customer relationship management analytics to improve the student ...
 
Applying Performance Measurement to Safeguard Budgets: Qualitative and Quanti...
Applying Performance Measurement to Safeguard Budgets: Qualitative and Quanti...Applying Performance Measurement to Safeguard Budgets: Qualitative and Quanti...
Applying Performance Measurement to Safeguard Budgets: Qualitative and Quanti...
 
LibQUAL+: The UK and Irish Experience
LibQUAL+: The UK and Irish ExperienceLibQUAL+: The UK and Irish Experience
LibQUAL+: The UK and Irish Experience
 
Strategic Metrics
Strategic MetricsStrategic Metrics
Strategic Metrics
 
LibQUAL+ and other ARL initiatives
LibQUAL+ and other ARL initiativesLibQUAL+ and other ARL initiatives
LibQUAL+ and other ARL initiatives
 
Qualitative and Quantitative Methods in Electronic Collection Management
Qualitative and Quantitative Methods in Electronic Collection ManagementQualitative and Quantitative Methods in Electronic Collection Management
Qualitative and Quantitative Methods in Electronic Collection Management
 
LibQUAL+ in Ireland and the United Kingdom
LibQUAL+ in Ireland and the United KingdomLibQUAL+ in Ireland and the United Kingdom
LibQUAL+ in Ireland and the United Kingdom
 
Evaluating the Big Deal: Usage Statistics for Decision Making
Evaluating the Big Deal: Usage Statistics for Decision MakingEvaluating the Big Deal: Usage Statistics for Decision Making
Evaluating the Big Deal: Usage Statistics for Decision Making
 
Electronic Collection Management: How statistics can, and can't, help.
Electronic Collection Management: How statistics can, and can't, help.Electronic Collection Management: How statistics can, and can't, help.
Electronic Collection Management: How statistics can, and can't, help.
 
LibQUAL+®: The UK and Irish Experience
LibQUAL+®: The UK and Irish ExperienceLibQUAL+®: The UK and Irish Experience
LibQUAL+®: The UK and Irish Experience
 
What do they want now? Qualitative regrounding of the LibQUAL+ survey.
What do they want now? Qualitative regrounding of the LibQUAL+ survey.What do they want now? Qualitative regrounding of the LibQUAL+ survey.
What do they want now? Qualitative regrounding of the LibQUAL+ survey.
 
SCONUL Statistics: The view from the shop floor.
SCONUL Statistics: The view from the shop floor.SCONUL Statistics: The view from the shop floor.
SCONUL Statistics: The view from the shop floor.
 
Evaluating the Big Deal: What metrics matter?
Evaluating the Big Deal: What metrics matter?Evaluating the Big Deal: What metrics matter?
Evaluating the Big Deal: What metrics matter?
 

Recently uploaded

Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdfFinancial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
MinawBelay
 

Recently uploaded (20)

size separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceuticssize separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceutics
 
2024_Student Session 2_ Set Plan Preparation.pptx
2024_Student Session 2_ Set Plan Preparation.pptx2024_Student Session 2_ Set Plan Preparation.pptx
2024_Student Session 2_ Set Plan Preparation.pptx
 
....................Muslim-Law notes.pdf
....................Muslim-Law notes.pdf....................Muslim-Law notes.pdf
....................Muslim-Law notes.pdf
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
 
philosophy and it's principles based on the life
philosophy and it's principles based on the lifephilosophy and it's principles based on the life
philosophy and it's principles based on the life
 
Championnat de France de Tennis de table/
Championnat de France de Tennis de table/Championnat de France de Tennis de table/
Championnat de France de Tennis de table/
 
Danh sách HSG Bộ môn cấp trường - Cấp THPT.pdf
Danh sách HSG Bộ môn cấp trường - Cấp THPT.pdfDanh sách HSG Bộ môn cấp trường - Cấp THPT.pdf
Danh sách HSG Bộ môn cấp trường - Cấp THPT.pdf
 
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 
An Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptxAn Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptx
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
 
Post Exam Fun(da) Intra UEM General Quiz - Finals.pdf
Post Exam Fun(da) Intra UEM General Quiz - Finals.pdfPost Exam Fun(da) Intra UEM General Quiz - Finals.pdf
Post Exam Fun(da) Intra UEM General Quiz - Finals.pdf
 
factors influencing drug absorption-final-2.pptx
factors influencing drug absorption-final-2.pptxfactors influencing drug absorption-final-2.pptx
factors influencing drug absorption-final-2.pptx
 
How to Analyse Profit of a Sales Order in Odoo 17
How to Analyse Profit of a Sales Order in Odoo 17How to Analyse Profit of a Sales Order in Odoo 17
How to Analyse Profit of a Sales Order in Odoo 17
 
Behavioral-sciences-dr-mowadat rana (1).pdf
Behavioral-sciences-dr-mowadat rana (1).pdfBehavioral-sciences-dr-mowadat rana (1).pdf
Behavioral-sciences-dr-mowadat rana (1).pdf
 
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdfFinancial Accounting IFRS, 3rd Edition-dikompresi.pdf
Financial Accounting IFRS, 3rd Edition-dikompresi.pdf
 
The Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. HenryThe Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. Henry
 
Application of Matrices in real life. Presentation on application of matrices
Application of Matrices in real life. Presentation on application of matricesApplication of Matrices in real life. Presentation on application of matrices
Application of Matrices in real life. Presentation on application of matrices
 
The Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptxThe Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptx
 
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptxslides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
 

Commonalities in LibQUAL+® (Dis)satisfaction: An international trend?

  • 1. Commonalities in LibQUAL+® (Dis)satisfaction: An international trend? Research conducted by Selena Killick Martha Kyrillidou Cranfield University Association of Research Libraries
  • 2. LibQUAL+® • Internationally Renowned • Web based • Standardised • Expectations & Perceptions LibQUAL+®
  • 3. Adequacy and Superiority Adequacy: Calculated by subtracting Minimum from Perceived score. A negative score indicates failing to meet minimum expectations. Superiority: Calculated by subtracting Desired from Perceived score. A positive score indicates exceeding desired expectations. Question 1 1 2 3 4 5 6 7 8 9 Adequacy Superiority Minimum Desired Perceived
  • 4. Dimensions Affect of Service Empathy Responsiveness Assurance Reliability Information Control Library as Place Scope of Content Convenience Ease of Navigation Timeliness Equipment Self-Reliance Utilitarian Space Symbol Refuge
  • 5. Commonalities in Satisfaction? Affect of Service Information Control Library as Place ? ? ? ? ? ?
  • 6. Commonalities in Dissatisfaction? Affect of Service Information Control Library as Place ? ? ? ? ? ?
  • 7. Sample Group • 2012: 19 European Libraries • 2013: ARL LibQUAL+ consortium 2013 • All respondents excluding Library staff • After data screening, n= 41,018 (~50% UG)
  • 8. Definitions of satisfied/dissatisfied Satisfied For each dimension: Superiority gap >0 Adequacy gap >1 • Minimum expectations are being exceeded by at least 1 • Desired expectations are being met or exceeded Dissatisfied For each dimension: Adequacy gap <0 Superiority gap <-1 • Desired expectations are not being met by at least 1 • Minimum expectations are not being met
  • 9.
  • 10. Satisfied European Respondents Affect of Service Information Control Library as Place
  • 11. Satisfied ARL Respondents Affect of Service Information Control Library as Place
  • 12. Affect of Service Information Control Library as Place Undergraduates Graduates Faculty
  • 13. Dissatisfied European Respondents Affect of Service Information Control Library as Place
  • 14. Dissatisfied ARL Respondents Affect of Service Information Control Library as Place
  • 15. Affect of Service Information Control Library as Place Undergraduates Graduates Faculty
  • 17.
  • 18. Thank You! Selena Killick Martha Kyrillidou Cranfield University Association of Research Libraries s.a.killick@cranfield.ac.uk martha@arl.org