1. Youtube marketing video response
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· Top 21 tips for video marketing
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· Top free 7 tools for video marketing
I. Video marketing content for you!
An era has ended. Since its foundation in 2005, the video response
option has been one of the best tools for marketers and individual
“vloggers” to gain an audience on YouTube. But now, the video sharing
site has announced that the option to post a video response is no more, as
they average a pitiful click-through rate of.0004 percent. Still, many
video marketers and YouTubers are worried about the elimination of
video responses and how they can continue to engage with the greater
online community.
Unless you’re a major brand that already has a large following,
community engagement on YouTube is one of the key ways to grow
your online presence. Whether it’s asking fans to post an upload for a
video contest or post a video to speak back to a brand, companies have
utilized video options as a tool to engage viewers. In fact, brands even
used video responses as a way to keep video series linked together on
the video sharing site.
So what are your options now that video responses are gone?
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2. TIPS FOR ENGAGING VIEWERS ON YOUTUBE WITHOUT
VIDEO RESPONSES
1. Encourage fans to post a specific video response title. Even
though the “official” video response option is gone, YouTube
understands that many brands and YouTubers still want to utilize
the community and exposure benefits of video responses. YouTube
encourages brands to tell fans to upload videos with specific titles,
hashtags, or descriptions to get noticed as a video response. For
instance, “Video Response to Taylor Swift’s Video ‘22’,” is an
example of getting a video found without the official response
option.
2. Maintain your YouTube feed. The YouTube redesign left the
homepage looking more like your Facebook newsfeed. Instead of
helping users discover random videos, YouTube has been working
overtime to make the site appear more like a social media
homepage where viewers can keep up with the latest uploads,
activities, and updates from the brands they follow.
3. Create a video archive. While the elimination of YouTube
responses makes it more difficult for consumers to interact with
brands on the social site, companies can enjoy the ability to
manage, distribute, and college their video content. One of the
prime examples of this is Coca-Cola, which has turned their
YouTube channel into a video archive that features every Cola
commercial ever aired (and some exclusive ones as well)! This is
just another way that brands have been able to stay connected with
engaged fans.
4. Respond to comments. Of course, it can be impossible to respond
to every comment ever left on your YouTube channels, but this is a
great opportunity to engage your fans. By encouraging viewers to
comment, you allow them to engage and speak with you, which
was the original purpose of video responses after all. The new
YouTube design automatically features comments left by channels,
so viewers will see that you read and respond to comments. Be
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3. sure to always reply to questions or other customer service
inquiries left in the comments section.
5. Create a compilation video. The elimination of video responses
makes it difficult for users to browse what other users have to say
about a brand’s video. If you encourage viewers to post a video
response using a specific hashtag or title, feel free to create a
compilation video featuring the best responses and upload it to
your channel. This way, viewers can easily see the best comments
other viewers have to offer.
Ultimately, the key to dealing with the elimination of video responses is
to find other avenues to engage your viewers. Engaging your customers
is paramount to growing your presence on any online medium,
especially YouTube!
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
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4. Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
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5. When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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6. When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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