Youtube marketing tools

Youtube marketing tools
In this file, you can ref free useful materials about youtube marketing
tools and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
If you're a small business owner and you're not on YouTube, you're
missing out on one of the most powerful marketing platforms out there.
Not only do YouTube videos drive traffic and produce excellent search
results, but they also provide a much more accessible medium for
accessing your customer base, building relationships, establishing your
expertise and really branding your business’ unique personality.
Who, after all, would prefer reading a dense white paper over watching
what feels like a personal conversation with a business owner?
Still, filming a shaky video on your iPhone and pushing upload won't do
much to help you stand out from the (very dense) crowd. Our guide to
using YouTube can give a much deeper understanding of just how
YouTube can fold into your marketing campaigns and how you can
really master the medium.
Video marketing. Free pdf download examples Page 1

Use video to appeal to your niche
The biggest mistake most business owners — big and small — make
when they begin with YouTube is approaching with a "make it viral"
mentality. This focus is unfortunate, because YouTube really provides a
unique opportunity for appealing directly to your most ardent and loyal
customers.
What's more, few people have the perfect formula for virality, and the
more you make this goal your soul focus, the less authentic and
compelling your videos will be.
A few tips for making the most of your niche:
· Watch a lot of YouTube videos. Take a look at similar companies
within your field to see how commenters are reacting in order to get a
better grasp of what they find appealing — and what they don't.
· Make good use of the Google Keyword Tool. The Google
Keyword tool is great for determining just what your target demographic
is searching for, and it can provide inspiration for new content. You
might, for example, type the term, "hairdressers in London" into the tool,
and find a number of hairdressing questions you can then address in a
video, confident that your target market is searching for your production.
Master the Medium
Video and YouTube are very specific mediums, and it's important to
learn the craft behind them both. You'll want to consider:
· Variety. Variety is key for keeping your viewers glued to your
channel. But don't let that intimidate you. There's plenty you can do with
the format, whether that's how-to and thought leadership videos, ads or
even creative and funny videos that just make customers laugh. The Air
New Zealand video below, an "Unexpected Briefing," is a perfect
example of a brand getting creative, without losing relevancy to the brand.
The company re-envisions those boring safety videos, establishing their
personable nature and sense of humour while also communicating

valuable information.
· Consistency. That said, varying your video types shouldn't equate
to a loss of consistency. Make sure your company logo is prominent
throughout your videos or on your YouTube page, and that you're
emphasising a similar message throughout all of your videos. is a great
example for this, as you can clearly see the speaker's logo and website
displayed at various points throughout the videos, as well as the
company's website listed prominently in the description. This establishes
branding, and also makes it easy for interested customers to find you
online.
· Quality.If your video is shaking, has very rough edits and is
overstuffed with annotations, you won't wind up looking very
professional. Consider hiring a production agency for the most important
videos, or keep your videos simple. It's much better to film a screenshot
tutorial on your computer than it is to create a complicated masterpiece
that exceeds your mastery. A video production course can also be useful.
YouTube: an essential tool
Whether you're running entire video campaigns or your video will be
just one part of a wider campaign, YouTube is an essential marketing
tool for any business. Master the medium, provide great content have a
little fun, and enjoy all that YouTube can do for you.

II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.

Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing tools

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Youtube marketing tools