1. Youtube unethical marketing
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I. Video marketing content for you!
One of the most important elements of marketing your business is being
able to create effective marketing campaigns that do not cross the line
from ethical to unethical. While there are some strategies that straddle
that line and are open for debate, there are some that clearly fall on the
unethical side of the scale.
Business ethics is a topic that has received a ton of press and attention
over the last several years. In today’s business environment where
government is continually cracking down on those that do not play by
their rules, it is in your best interest to play nice. The last thing you want
is to become a poster boy for unethical business behavior.
Here are five unethical marketing and business practices that you should
stay away from if you want to avoid losing potential clients, angering
your audience and hurting your business.
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2. Selling a sub-par product or service.
If you’re going to create and sell a product or service that you know is
lacking, you better not be marketing as the best thing since sliced bread.
Be honest that it is very basic and not for experienced professionals. Or
better yet, create something more worthwhile.
Contacting people without their consent.
This one irks me like no other. Just because I email you with a question
or collaboration opportunity does not give you permission to add me to
your newsletter email list. Make sure you are only contacting those that
have opted-in to receive information from you. If you add email
addresses to your lists without consent, you are spamming.
Deliberately misrepresenting what a purchaser will get/achieve/become with a
product or service.
How many times do you get an email with an outrageous promise that
seems too good to be true? And what do you do with those emails? If
you’re like me, you first unsubscribe from that list, report the email as
spam and then delete it.
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3. Refusing to respond to and correct customer complaints.
One of the worst things a business that relies on word of mouth referrals
can do is ignore unhappy customers. If you receive a complaint about a
service you rendered, you should respond to it promptly and seek a
resolution as quickly as possible. It is not only is the “right” thing to do,
but you have a chance to turn a negative experience into a positive one
and that may lead to a second chance with that customer.
Not having a clear and easy-to-understand privacy policy.
We see Facebook and other large social media sites running into this one
quite frequently. While their missteps are probably due to their rapid
growth, there are plenty of others who hide information in confusing
privacy policies. Things like the right to sell their members’ information
to third parties or not clearly explaining how the information you share
is used.
A related no-no in my mind is also making it a 10-step process to
unsubscribe from a list. Or worse, not allowing people to unsubscribe at
all.
What unethical business and marketing practices get under your skin?
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
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4. Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
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5. #5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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