Youtube marketing book

Youtube marketing book
In this file, you can ref free useful materials about youtube marketing
book and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
1. I bet you only use YouTube when your 10-year-old daughter wants
you to watch some cute pet videos, right?
But you would never think of using it to market your business.
If I told you that YouTube has a ‘Science & Technology’ category,
a ‘How To’ category, and an ‘Education’ category, can you begin
to see the possibilities?
Whether you work for a high-tech company, a hardware store, or a
university, you might want to learn more about using YouTube to
publicize your operation.
Why YouTube Marketing?
Because YouTube is all about video broadcasting. And videos are
perfect for showing technical equipment, demonstrating a
procedure or giving parents of prospective students a virtual tour of
the campus.
Video marketing. Free pdf download examples Page 1

Videos can even show a “talking head” touting the benefits of any
product or service.Just like a TV commercial. But you have up to
10 minutes to make your case, not 30 seconds. And it won’t cost
you hundreds of thousands of dollars.
This is not your father’s TV. It’s not 97 million Americans
watching the Super Bowl on one channel on one day and seeing
whatever ads the station selects, whether they want to see them or
not.
This is 400 million people worldwide actively seeking information
on an estimated 6 million to 9 million YouTube channels every
month. Yes, I saidmillions of channels. And watching what THEY
want to see.
As of 2009, approximately 100 million Americans watched about 6
billion videos on YouTube each month. Americans performed
more than 2.9 billion searches on YouTube every month.
In fact, YouTube accounted for 79% of all US visits to 60 online
video sites in 2009. Google Video was #2, with a 4.6% market
share.
What Businesses Can Do on YouTube
Rem ember, social media is about
monitoring and participating in the conversations about companies,

products and services. And finding evangelists and influencers
who can help you build your business.
Your customers are already having these conversations on
Facebook, Twitter and YouTube — wouldn’t you like to know
what they’re saying? Wouldn’t you like to find those evangelists?
Here are some things businesses can do in a YouTube
video, according to the book YouTube and Video Marketing an
Hour a Day by Greg Jarboe:
• Publicize a news event about your company.
• Introduce a new product or service.
• Demonstrate a new product or service.
• Distribute a speech given by the company president, CEO or VP.
• Record celebrity endorsements of your product or service.
• Show conference presentations, exhibits and speeches.
You can even advertise on YouTube. You can place your own ads
on videos that match your criteria. It can be a traditional Google
text ad or a video ad to the right of the video player. Or you can
place the ad in the lower part of the video itself as a semi-transparent
overlay while the video plays.
You can also create a Brand Channel complete with your logo that
gives you many more options than a regular channel. It’s
expensive, but “YouTube gets a Super Bowl–sized audience month
in and month out,” according to Jarboe.
Yes, more than 147 million US Internet users watched an average
of 100 videos per viewer in January 2009. That’s a bigger audience
than the 97.5 million people who watched the New York Giants
beat the New England Patriots in the 2008 Super Bowl!
And it’s not just 10-year-old girls. Sixty-two percent of YouTube
viewers are 35 and older. Almost half have a college degree and a
similar percentage have incomes of $75,000 or more.

Marketing Will Never Be the Same
Jarboe’s book could be used as the textbook for a college-level
course in YouTube marketing. He says it will take you eight
months to get through it, but don’t panic!
The first month will go very quickly because only weeks one and
two have any “homework.” Basically, just get on YouTube and
look around.
Weeks three and four are essentially an outline of the rest of the
book. You can probably finish the entire first month in a few
hours.
Likewise for week four in the second month. There is no
homework, you just have to read one or two pages each day. Piece
of cake!
But then it starts getting technical:
• Month three: You watch top-rated videos so you can learn how to
create a “viral” video.
• Month four: You learn the basics of creating and customizing a
YouTube channel.
• Month five: You learn about engaging with and contributing to
the YouTube community.
• Month six: You learn the principles of digital video production.
• Month seven: You learn about becoming a YouTube Partner and
advertiser.
• Month eight: Covers YouTube Insight, TubeMogul and other
metrics.
A YouTube channel is the equivalent of a Facebook profile. You
create the page and put whatever you want on it. But instead of lots
of text, you put lots of videos. Videos of all those things that
businesses can do on YouTube.
And YouTube allows viewers to rate your videos, favorite them
and share them with friends. They can also upload a video

response to your videos, add comments and subscribe to your
channel.
But be forewarned! A TubeMogul study of the viewing of 188,055
YouTube videos found that half of the viewers stopped watching a
video after only 60 seconds.
Ouch! Do you know what that means?
It means you shouldn’t even consider creating a compelling video
until you engage the services of an experienced copywriter. A
copywriter who can write a video script that grabs your prospects’
attention and never lets go.
Here are two places you can find experienced freelance
copywriters:
 Robert Bly’s Freelance Copywriter Directory
 Michael Stelzner’s White Paper Source
My only negative comment about this book is the high number of
non-technical errors. Not just misspelled words, but missing
words! Of course, your brain will supply the missing words based
on context; but I’m sitting here thinking, “Doesn’t Sybex have
editors?”
Otherwise, this book is a treasure trove of information about
YouTube and how you can use it to build your business. In the
words of Suzie Reider, head of YouTube advertising, “Marketing
has changed, forever — and will change more in the next few
years than it has changed in the last 50 years.”
Are you jumping on the bandwagon or sitting on the fence?
Social Media Examiner gives this book a 5-star rating.
What do you think about YouTube? If you are using YouTube,
please share your experience! Comment below…

II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.

Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing book

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Youtube marketing book