Youtube marketing tips

Youtube marketing tips
In this file, you can ref free useful materials about youtube marketing
tips and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
We read regularly about how social networking sites like Facebook,
LinkedIn and Twitter can develop a strong social presence for a brand,
but few businesses look beyond those channels. Brands that want to
leverage the full power of social media, however, need to include
YouTube in their digital marketing strategies, because it is on this
channel that content can go viral very quickly. And, if you are in the
“how to” business, videos can get your point across more clearly and
make your products and services easier for consumers to understand.
Here are our top tips to leverage the full potential of YouTube. Include
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Video marketing. Free pdf download examples Page 1

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Links Back To Your Website While you do want to generate lots of
activity on the YouTube page, you also want to direct more traffic to
your website. Create a hyperlink in the video’s description box so it is
easier for users to click through to your site. On your monthly Analytics
you will be able to see how much traffic is being routed via YouTube.
Look at how long the average YouTube user stays on the site for, what
content they are looking at and where they drop off. Have a look at the
bounce rate and what percentage are new vs returning. Using these
metrics you can develop an even more targeted strategy to convert your
YouTube visitors on your site. Monopolize Your Profile To Get The
Full Search Value From YouTube Have you ever noticed how many
of the top organic search results include YouTube videos and links? The
reason for that is Google owns YouTube, so being active on the platform
and doing as much as possible to enhance your visibility will definitely
boost your searchability. Ensure you complete every available
description box so your videos can be classified more accurately.
Businesses that want more of their traffic to be routed to their website
than YouTube should consider this piece ofgolden advice from social
media expert Andrew Angus, who acknowledges that even though
ranking is easier through YouTube:
You’re missing a lot of benefit because the video on YouTube will rank –
not the one on your site. To combat this, create a video landing page
and sitemap optimized for your company; you’ll get the video to rank
and drive traffic to your site.
Get Tech-Savvy With Your Testimonials Every website needs
testimonials from past and current clients to give it added credibility so
why not exchange traditional text for videos? Testimonials can be
bought from SEO companies and modern consumers question the
validity of reviews, because those too are not always necessarily
authentic. Videos of clients who have used your services and been
impressed with the results are authentic and easier for online users, who
have limited attention spans, to digest. Create Engaging, High Quality
Videos While everyone would like the chance for a video to go viral,

you need to give as much consideration to your long term goals as your
short term needs. The recent algorithm updates to YouTube give
channels the ability to retain viewers for the entire duration of the video
a search boost. In order to do this, you really need to tap into your target
demographic and what it would like to see. In their 2013 YouTube
Marketing Guide Kissmetrics says:
Don’t be discouraged if you have never produced a video. You don’t
need an Oscar to maximize watch-time on your videos. All you need are
simple video production techniques that include effective editing, quality
production, and an engaging video structure.
So how do you keep your viewers enthralled to the end of the
video? Make The Beginning Compelling And Interesting Statistics
tell us that viewers decide within the first 15 seconds whether they are
going to watch something to the end. Because we live in a world of fast
flowing information, our filters are on all the time, deciding what we
want to consume. You can maximize the appeal of the video by using a
trailer or introduction to appeal to your viewers. Show them the
highlights and what they can expect to see. Give your viewers a short
preview and sway their decision in your favor. You can buy templates to
create a professional look, or you can have them custom-made for your
brand if you have a bigger budget. The other important factor to
remember is to keep it short. Online users have limited attention spans
so don’t be tempted to create anything “epic” in terms of time span for
YouTube. Include A Call To Action Just like every form of marketing,
you will need to tell your users what to do at the beginning, in the
middle or at the end of the video. The most obvious call to action to
remember is to encourage people to like, add to favorites or share the
content. Another idea is to include a subscription note. Give your users
the benefit of subscribing – is it to never miss an episode, or to get
constant updates from your channel? Also encourage your viewers to
leave comments or feedback. This will get you more visibility and
publicity on your channel. Videos that have a lot of comments or have
the ability to elicit opinions from lots of different people attract more
attention. Live Streaming Has Value Too Chris Pirillo reminds us of
the importance of including live streaming on YouTube:

Not only is it good practice, but people in your community may record
your stream “behind the scenes” and post those clips on their own
YouTube account, to which you are able to embed in your own blog, link
to from your YouTube account, etc. This could help build your
community and establish your brand.
Create USPs For Your Channel Before you start creating your video
content you will need to take a look at your competitor activity to
position your content. But you will also need to differentiate yourself
from your competition if you want to stand out. What value can you
offer viewers that no one else is providing?
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,

thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing

you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing tips

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Youtube marketing tips