Youtube marketing for small business

Youtube marketing for small business
In this file, you can ref free useful materials about youtube marketing for
small business and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
MARCH 21, 2011
The path to YouTube marketing success can be littered with pot-holes
that budget- and time-strapped small businesses can't afford to fall into.
I've spoken to three top experts in the video marketing arena to get
professional advice about the common mistakes that small companies
make on the video-sharing platform so that you can avoid making those
same errors. For your viewing pleasure and enlightenment, we've also
included a few successful YouTube videos that were produced by small
businesses.
1. Having unrealistic expectations
Video marketing. Free pdf download examples Page 1

Some businesses mistakenly believe that they just need to upload a video
to YouTube and wait for viewers to watch by the millions. According to
Sarah Wood, founder of social video distribution and engagement
company Unruly Media, this rarely happens.
"Yes, there is a massive appetite for online video content, but there are
35 hours of video content uploaded to YouTube every minute, so the
competition for eyeballs is intense," says Wood.
You need to manage expectations when it comes to the success of your
YouTube content. There are a ton of high-quality, company-made videos
on YouTube that never manage more than a few thousand views.
"Remind yourself that having a video go viral is a notable success, not
the norm," says Matt Smith, director of strategy at digital agency The
Viral Factory. Smith counts Blendtec's "Will It Blend?" series as one
such success.
No matter how good your content is, you can't just upload a clip, sit back
and wait for people to come to you; you need to have a promotion and
distribution plan.
Want to read more about online-video marketing? Check these out:

· How One Company Used Video to Reach the Masses
· 5 Ways Social Media Can Save You an Hour a Day
· Start Somewhere with Social Media
"You need to think through why you're on YouTube and what you want
out of it, then tailor the content and the delivery strategy appropriately,"
says Smith. "Putting content on YouTube is Step One; Step Two is
getting out there and promoting it."
Justin Gonzalez, social media strategist for creative video agency BARS
+ TONEagrees that videos won't go viral on their own—you must
allocate time and resources to seed it properly.
"Try using social networks like Facebook and Twitter to get your social
strategy started—then promote your video using those vehicles. At the
very least, friends and family are a great way to get a video to start
circulating," says Gonzalez. "After all, you put money into making the
video, so you better do it justice and get it in front of the right people."
2. Thinking small
Although expectations need to be kept realistic, don't think that viral
success is totally out of reach just because you're a small business.

"There are plenty of small brands that think they need to be a Nike or an
Adidas to be successful in social video," says Wood. "This is simply not
true! Any brand, large or small, can score a hit in social video."
And Wood has a great example of a small business with a successful
video: Alphabet Photography's Christmas Food Court Flash Mob. The
clip was one of the surprise hits over the holidays last year, garnering
more than 30 million views and almost 773,000 shares on Facebook,
Twitter and the blogosphere, according to Unruly Media's Video Viral
Chart.
3. Treating a viral video as a commercial
YouTube is new media, it's social and it's about engagement. Don't sign
up for the platform with a limited, old-media perspective.
"When you go into online video with the understanding that it can do
more than just sell a product or service, you’re already ahead of the
game," says Gonzalez. YouTube is a social channel where people want
to consume and share fun and engaging content, so don't hit them over
the head with a sales pitch. Corning’s “A Day Made of Glass” is a great
example.

"YouTube requires as much thought as any other social media channel
and shouldn't be looked at as a dumping ground for marketing videos,"
says Gonzalez. "Everything you post should represent your brand's
personality and inspire some type of reaction from your viewers—
whether it's provoking thought, laughing out loud or making a
purchase."
4. Putting all your eggs in the YouTube basket
It's certainly the biggest, but don't forget that YouTube isn't
the only online video platform, and it may not offer the best chance of
success for your brand. Vimeo, for example, could be considered a more
credible platform for creative professionals.
"Businesses that want to leverage the word of mouth potential of social
video need to focus away from just YouTube and explore the world of
social video that exists beyond YouTube, Twitter and Facebook," says
Wood.

Wood also names action-sports site Mpora and comedy site Funny or
Die as effective outlets for hopefully-going-viral videos because they
can "deliver high-quality video engagement to a more targeted and niche
demographic."
5. Basing success on view counts alone
Too often, businesses produce videos and hope to get 1 million views.
On today's social Web, success isn't always counted with stats or
measured in view counts—meaningful engagement is what matters.
Take this YouTube video, which is ademonstration of a new technology
for 3D vision, sans glasses.
"At Unruly, we place a greater emphasis on brand engagement, so we
also look at the number of times a video has been shared on various
social media platforms, time spent with the video and uplift in relevant
brand metrics," says Wood.
Gonzalez thinks this is a particularly important point for small
businesses, which have limited resources and must decide from the
outset what they hope to gain from YouTube.

"Sometimes marketers get bogged down in looking at the metrics and
trying to determine whether the number of video views really made a
difference in the bottom line, or whether it was just enough to build buzz
around the product or service," says Gonzalez. "When you can clearly
define why it's necessary for your business to be on YouTube, you're
ready to move on to the next steps."
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video

When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube

Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing for small business

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