Our winter sports channel is the largest digital consumer platform in the Netherlands focused on winter vacations. Consumers visit the websites in this channel to orientate themselves on winter destinations but also to find the latest trends in winter wear. Semilo offers impressive display sizes as well as branded content opportunities for advertisers to connect with this above average income group.

1. Automotive
Food & Drinks
Family
Health & Personal Care
Kids
News & Information
Travel
Weather & Traffic
Living
Winter sports
Young Professionals
Websites: 5 | Unique range: 850.000 | Views: 9.850.000
WINTER SPORTS
The Semilo Channel Winter sports
Get in touch with the winter sports lover
Our winter sports channel is the largest digital consumer platform in the
Netherlands focused on winter vacations. Consumers visit the websites
in this channel to orientate themselves on winter destinations but also
to find the latest trends in winter wear. Semilo offers impressive display
sizes as well as branded content opportunities for advertisers to connect
with this above average income group.

3. 2
•
•
Why advertising
Reach winter sports enthousiasts when they are looking
for the perfect destination for their upcoming Winter
vacation.
The channel offers a valuable combination of inspiration
and winter sports experience, the perfect opportunity to
market your brand within a relevant setting.
Range (p.m.)
visitor profile
UNIQUE SELLING POINTSpossibilities
Specific audience targeting
Content Integration
Newsletters
Gender Age %
M 62% <18 0,38
F 38% 18-24 years 2,30
25-34 years 9,19
35-49 years 37,32
50-64 years 42,97
65+ 7,85
Websites Views Unique range
MijnSneeuw 700.000 250.000
Sneeuwhoogte 10.000.000 1.000.000
Snowplaza 1.500.000 500.000
Winterplaza 400.000 100.000
Sneeuwhoogten 700.000 50.000
13.300.000 1.330.000
Newsletters Daily Weekly
Snowplaza 70.000

4. 3
Standard display ads
Medium Rectangle
Leaderboard
More information
possibilities
Skyscraper 120x600
Leaderboard 728x90
Medium rectangle 300x250
Display ads are the most used forms of
online advertising. Besides the interna-
tional (IAB) standards we offer a range
of custom formats to reach your target
audience. This ranges from specific ta-
ke-over formats to branded content op-
portunities.

5. 4
Impactful presence
More information
possibilities
Homepage Takeover
Billboard
Roadblock
Impactful creations like take-overs, skins
or billboards are the perfect choices for
branding driven campaigns, offering
enough room for different creative
solutions.
Billboard
Homepage Takeover

6. 5
Content integration
POSSIBILITIES
Advertorial
XL Advertorial
Holiday tip
Textlinks
BENEFITS
Subtle
Editorial-looking
Additional
Advertorial
Holiday tip
XL Advertorial
Textlink
Branded content has no limits!Advertorials, blog posts, sponsored
sections, editorials... our branded content solutions enable
brands to tell more about their offerings in relevant environments.
More information

7. 6
Advertorials in newsletters
Branded content usually offers more credibility than standard display as con-
tent is created specifically for the environment it is placed in and is mixed with
editorial content. Branded content can be used on a variety of devices (desk-
top, email, mobile) and with different types of content (visuals, video, text).
More information
Advertorial

8. Semilo offers a network of quality websites reaching over 7 million consumers
every month. All these consumers have one thing in common: they are actively
looking for a (new) car, weekend trip or dinner recipe for instance. Activities that
offer advertisers the opportunity to connect with these consumers at the right time
and in the right environment. Opportunities that are increasingly harder to find as
consumers are confronted with more advertising messages every day.
Semilo combines relevant environments with the necessary reach so advertisers
can interact with consumers at relevant scale.
Interested in what we can do for your company and brand? Please don’t hesitate
to contact us!
Our channels
Automotive
Food & Drinks
Family
Health & Personal Care
Kids
News & Information
Travel
Weather & Traffic
Living
Winter sports
Young Professionals
Semilo B.V.
Isaac Titsingkade 111
1018 LL Amsterdam
Postbus 1471 1000 BL Amsterdam
About Semilo
For the most actual information check www.semilo.nl.
Find more presentations, cases and mediakits on slideshare.net/semilo
Tweet: @Semilo
Bel: +31 (0)20 520 6100
Mail: info@semilo.nl
Fax: +31 (0)20 717 6222
Link: LinkedIn.com/company/semilo