Presentation by Carrie Gubsch at the 2012 Southeastern Minnesota Synod Assembly as part of a workshop on communication.
More on the workshops and the synod at http://semnsynod.org/assembly/workshops/
2. Overview
Why Does Digital Communication Matter?
Communications 101
Moving Beyond the Newsletter
E-mail
Websites
SocialMedia/Blogs
Things to Watch/Try
More Resources
3. Communications 101
Don’ts
Capslock
Exclamation Points
Excessive formatting techniques
Jargon/Acronyms
Do’s
Write like you would speak.
th th
Write to a 5 grader, not like a 5 grader.
4. E-mail
E-mail is a great way to communicate with lots of
people efficiently and cost-effectively.
Devotional by your pastor
Events/information
Photos/videos
Links to relevant articles/things on your
website.
5. E-mail
Know your audience. Give them things they
will read.
KISS (Keep it simple and short.)
Provide value- content your audience wants
and appreciates.
Use a program that will help you avoid spam
labeling.
Mail chimp
Vertical Response
Constant Contact
6. Facebook is not the Fax
Machine
Value Ministry, not information.
Treat Facebook like your living room. Not your
bulletin board.
Share and interact. Share and interact. Share
and interact.
Value content over conversation.
8. Use What You Have
Sermons
Devotionals
Photos
Bulletins/Announcements
Power Points
Staff created blogs
9. You’re Not Alone
You don’t have to create content yourselves!
Livinglutheran.com
Encourage through Biblical Words on Facebook
Creationswap.com
Luthersem.edu/godpause
Lutheran/Christian Bloggers
– Jon Acuff
Stuffchirstianslike.net
Davidlose.net – Luther Seminary Prof. David Lose
10. You’re Not Alone
You don’t have to create content yourselves!
Livinglutheran.com
Encourage through Biblical Words on Facebook
Creationswap.com
Luthersem.edu/godpause
Lutheran/Christian Bloggers
– Jon Acuff
Stuffchirstianslike.net
Davidlose.net – Luther Seminary Prof. David Lose
11. Looking into the Future
How would your web strategy
change if everyone owned an
iPhone?
Start planning for that reality now.
12. There’s an App for That
Google reps predicts that by 2013 the desktop
computer
13. There’s an App for That
25 percent of Americans own smart phones today.
This number is expected to increase exponentially.