This is a slide-deck for my speech at the biggest HR conference in Slovakia.

1. “Painted” for by @IvanaSendecka

2. Veľmi pekne
ďakujem
za pozvanie!

3. Prečo budem
prednášať po
anglicky?

4. About creating
an online
movement
from scratch
“Painted” for by @IvanaSendecka

5. Consultant
Who is I.S.
Educator
Chief
Movement
Officer

6. Always start with „why“
Source: “Start With Why” concept by @SimonSinek

7. #1 Why?
#2 How?
#3 What?

8. Why?

9. How?
‚ social media
helped me to
connect like minds
in Slovakia & beyond?

10. This is how I have ‚met‛ Ron Carucci
Our introduction took 51 minutes

11. Ron’s act of generosity got us talking even more
HR book of the year
2010 in U.S.A.

12. We have put our thoughts into a slide-deck

13. I quit my posh job in consulting

14. I set up my new ‘office’ in my parents’ house

15. We designed and did professional
survey
..and found out that

16. Good life ≠ in Slovakia

17. NGLS movie

18. What?
‚ Did I need to do ->
to build NGLS brand &
its loyal community
online and offline?

19. Learn about power of social media.

20. Interact with NGLS members one on one.

21. Be patient and insanely generous.

22. Friend up and learn from world’s top thinkers.
with Don Tapscott

23. Tell your personal story. Be authentic.

24. Ignore all ‘nay’ sayers and ‘haters’
.

25. Educate & inspire your community to learn.

26. Have total faith in what you are doing.

27. Have fun!
Daughter of
Anna Hudaková

28. Can you apply NGLS’s
marketing strategy
in your firms, too?

29. Why ?
‚
‘cause future of business
is retention.

30. Educate your clients and your employees.

31. Build strong community around your brand.
NGLS #2
NGLS #1

32. Transform clients into fans.
They will be your marketing department.

33. How ?
‚
by bringing a ‘ TIE ’ into
your firm’s philosophy
Technology
Innovation
Education

34. What ?
‚
to do to have ‘ TIE ‘ culture
embedded in your firm’s genes ?

35. Trust
I mpact
E mpathy
Build trust.

36. Trust
Impact
E mpathy
Create impact.

37. Trust
I mpact
E mpathy
Demonstrate empathy.

38. # 3 bullet points to remember

39. ‚ #1
Publicly state your answer
for why you do what you

40. ‚ #2
Build, educate, know &
truly love your tribe

41. ‚ #3
Implement ‚TIE‛culture
in your firm ASAP

42. Do you have a tribe ?
Is your ‘why’ exciting
for your tribe ?
Is there a real ‘TIE’
culture in your firm ?

43. d
If you care then,
email me at:
ivana@ngls.sk

44. ‚ Thank you!
ivana@ngls.sk
@IvanaSendecka
www.ivanasendecka.com
www.ngls.sk