Today, thanks to "user created content" solutions, non-technical people can build rich websites and have control over their content; whether it converges to text, images, or videos. So, a domain name, often referred as the name of a website, has become an essential element to own on the web. Moussa Cisse will discuss techniques to add rich content to your website. He will also debate the role domain names have in this global economy and how Africa is positioning herself