Migros My World Mobile Package - Cannes Lions '12 Application

1. MY WORLD

2. Migros, the pioneer of the modern retail sector in Turkey,
has launched Money Mobile ( the first retail MVNO)in 2011 ,
to support its Money Club loyalty program
that reached 1/3 of Turkish households.

3. MY WORLD
Compliant to Money Club Loyalty program,
MyWorld SMS Package
has been launched in Dec-11.

4. Goal
Build substantial and continuous communication channel
with existing and potential Migros customers,
targeting especially the “housewives”.

5. MyWorld
To beautify your world...
To extend tastes you like...
To expand colors you enjoy...
To enhance your life quality...
Join MyWorld.

6. MyWorld
•gives daily tips about books, music, dining, events, etc
•informs about promotions and campaigns in Migros and
•presents mobile coupons to redeem on Migros.

7. MyWorld
Daily advices that will moves you higher...
EAT–foods and places to try...
GO- best places to visit...
READ – books to read
LISTEN – albums, concerts
WATCH – movies, theaters
DON’T MISS – events nearby
KIDDO – things to try with kids
Text MY
Send to 8642
Join for FREE

8. MyWorld Results
Promotion
• The Package has been promoted on TV, newspapers and store leaflets.
See examples attached.
Outcome
• 100 K subscription level has been passes in 3 months.
• More than 10 percent of the welcome coupons have been redeemed.
• A new and effective channel has been build for promotion and
awareness.
Upcoming
• New packages has been released based on location.
• Different offers are on the way for different customer segments.

9. Newspaper Ads

10. Digital Displays