Overview of the Michigan Catch & Cook program for charter captains at the Michigan Charter Boat Association Meeting October 2012

1. Michigan Catch & Cook
Michigan Charter Boat
Association
Annual Meeting
October 20, 2012
Dan O’Keefe, Ph.D. and Sandra Enness, MA, MPH
Michigan Sea Grant
Michigan State University Extension

2. Michigan Catch & Cook
What is Catch & Cook?
Catch & Cook is a statewide An effort to promote and
program that allows charter encourage creative, yet
fishing clients who catch fish safe, marketing of Michigan
from Michigan’s Great Lakes an Great Lakes sports fish through
opportunity to take their fresh a partnership with the charter
catch to a participating Michigan fishing industry and local
restaurant to cook and serve restaurants.
those fish to those clients.

3. Michigan Catch & Cook
Michigan Charter Boat Association
MSU Department of Fisheries and
Wildlife
Michigan Sea Grant
Michigan Department of
Agriculture and Rural
Development
Michigan Department of Natural
Resources
Image: Michigan Catch & Cook Kickoff Event May 24, 2012 Michigan Restaurant Association
Courtesy: MDNR

6. Restaurant Requirements
Any licensed Michigan restaurant can participate in Catch &
Cook, provided the establishment has the equipment, facilities and space
to prepare and serve cooked fish.
Participating restaurants must be able to meet food law
requirements, such as adequate space to process fish, and have the
ability to prevent cross contamination between fish and other foods.
In addition, the restaurants must be able to maintain product identity and
custody.
Restaurants have the right to refuse to serve fish if the restaurant
believes the fish has not been properly handled.

7. Benefits of Catch & Cook
Charter Captains Restaurants Clients/Customers
New Charter Clients New Dining Customers New Dining Experience
Repeat Charter Clients Repeat Dining Customers Fun of Catching Your Own
Lunch/Dinner
Recognized Relationships Recognized Relationships No Worries Over What to
w/ Dockside/Community with Charter Boat Do with Your Catch
Restaurants Captains/Crews
Play a Role in Shaping a Play a Role in shaping a Local Food Source with
Community’s Local Food Community’s Local Food Minimal Food “Footprint”
Identity Identity
Online Listing of Your Online Listing of Your Customers Enjoy an
Charter Service via Website Restaurant Service via Opportunity to Extend the
– Directs Traffic to Your Website – Directs Traffic to Fishing Day Experience
Website Your Website w/ a Professionally
Prepared Fish Meal

8. Data capture is
05/23/12 - 10/02/12

10. 18% of
visitors to
this site
are getting
there via
mobile
media

12. Marketing Catch & Cook
Actions to consider to help market your participation in Catch & Cook:
Place the Catch & Cook logo on your home page & social media.
Create a link on your website to the Catch & Cook site.
Add quotes/photos/videos from your Catch & Cook clients to feature on
your website/social media/marketing materials.
Bring program to the attention of clients when booking trips.
Encourage your port city’s CVB to feature the Catch & Cook logo on its
website/home page/social media (e.g., Alpena CVB).
Encourage your affiliated restaurant(s) to feature the Catch & Cook logo
on their website/home page/social media and menu.

13. Register Your Charter Service
www.micatchandcook.com