Quick overview of Sense/Net partner program

1. www.sensenet.com 1
SENSE/NET 6.0
Open Source ECMS for the .NET platform

2. Partner model 2
PARTNER MODEL

3. Partner model 3
BECOMING A PARTNER
Sign the partner agreement
OEM: transfer the OEM License Fee to
Sense/Net (only OEM Partners)
Complete the Sense/Net Developer Training,
take a successful developer exam
Create a partner sales plan
Silver Gold Platinum Hosting OEM
# Certified
Developers
1 2 2 1 1
PSP criteria 1 valid
opportunity
2 valid opp’s 3 valid opp’s Custom Custom

4. Partner model 4
SOLUTION PARTNERS
• Experience in .NET-based development
• Resell, develop and deploy Sense/Net 6
• Support custom deployments
• Three partnership levels
• Levels and benefits based on commitments
• Depth and breadth marketing activities
• Web CMS and ECMS projects
• SME or Large Enterprise customers

5. Partner model 5
SOLUTION PARTNERS SUMMARY
Benefit Silver Gold Platinum
Increase opportunities Access to demo site and
downloadable virtual server
Access to demo site and
downloadable virtual server
Access to demo site and
downloadable virtual server
Access to partner portal Access to partner portal Access to partner portal
Access to partner case studies Access to partner case studies Access to partner case studies
Regional lead transmission Regional lead transmission Regional lead transmission
Partners listing on Sense/Net.com Partners listing on Sense/Net.com Partners listing on Sense/Net.com
Co-marketing Advanced co-marketing Full co-marketing
Can use partner logo on company
website
Can use partner logo on company
website
Can use partner logo on company
website
Close more sales Access to Sense/Net CRM database Access to Sense/Net CRM database Access to Sense/Net CRM database
Unlimited co-sales Unlimited co-sales with better
response time
Unlimited co-sales with better
response time and availability
10% discount from license prices 15% discount from license prices 20% discount from license prices
Deploy in higher quality Sense/Net assistance for 1st
implementation for free
Sense/Net assistance for 1st
implementation for free
Sense/Net assistance for 1st
implementation for free
Subsequent deployment assistance
with 10% discount
Subsequent deployment assistance
with 15% discount
Subsequent deployment assistance
with 20% discount
Support customers Unlimited technical support Unlimited technical support with
better response time
Unlimited technical support with
better response time and availibility
1 free developer license for inhouse
use per certified developer
1 free developer license for inhouse
use per certified developer
1 free developer license for inhouse
use per certified developer

6. Partner model 6
SOLUTION PARTNERS: SILVER
Increase Opportunities
• 1 named user to access Sensenet’s partner portal and CRM system
• Access to Sensenet’s hosted demo environment
• Partner can download the demo environment
• Regional lead transmission
• Partner is listed under the partner section of the Sensenet.com website.
• Sensenet offers marketing support to Partner in the form of the following activities:
• Joint flyers and other collateral
• Joint case studies
• Joint presentations at conferences
• Use of Sensenet logo on Partner website and any other forms of appearance
• Partner logo on the partner section of the Sensenet.com website
Close More Sales
• Partner receives 10% discount on software license purchases for reselling purposes.
• Sensenet provides use of its sales force to its partners to assist in sales opportunities
(minimum of 5 business days notice)
Deploy in Higher Quality
• Partner receives assistance at no cost from Sensenet’s Business Solution division as required to
ensure a successful first project implementation.
• Partner receives 10% discount on all subsequent purchases of Business Solution man-hours.
Support Customers
• Partner receives 1 free-of-charge developer licence for in-house use per employed certified
developer.
• Sensenet offers unlimited preferred technical support to its partners through the partner
portal.

7. Partner model 7
SOLUTION PARTNERS: GOLD
Increase Opportunities
• 2 named users to access Sensenet’s partner portal and CRM system
• Access to Sensenet’s hosted demo environment
• Partner can download the demo environment
• Regional lead transmission
• Partner is listed under the partner section of the Sensenet.com website.
• Sensenet offers marketing support to Partner in the form of the following activities:
• Representation in Partner’s booth at events
• Joint flyers and other collateral
• Joint case studies
• Joint presentations at conferences
• Use of Sensenet logo on Partner website and any other forms of appearance
• Partner logo on the partner section of the Sensenet.com website
• Full partner bio on the partner section of the Sensenet.com website
Close More Sales
• Partner receives 15% discount on software license purchases for reselling purposes.
• Sensenet provides use of its sales force to its partners to assist in sales opportunities (minimum of 3
business days notice)
Deploy in Higher Quality
• Partner receives assistance at no cost from Sensenet’s Business Solution division as required to
ensure a successful first project implementation.
• Partner receives 15% discount on all subsequent purchases of Business Solution man-hours.
Support Customers
• Partner receives 1 free-of-charge developer licence for in-house use per employed certified
developer.
• Sensenet offers unlimited preferred technical support to its partners through the partner portal.

8. Partner model 8
SOLUTION PARTNERS: PLATINUM
Increase Opportunities
• 3 named users to access Sensenet’s partner portal and CRM system
• Access to Sensenet’s hosted demo environment
• Partner can download the demo environment
• Regional lead transmission
• Partner is listed under the partner section of the Sensenet.com website.
• Sensenet offers marketing support to Partner in the form of the following activities:
• Representation in Partner’s booth at events
• Joint PR
• JOINT whitepapers
• Joint flyers and other collateral
• Joint case studies
• Joint presentations at conferences
• Use of Sensenet logo on Partner website and any other forms of appearance
• Partner logo on the partner section of the Sensenet.com website
• Full partner bio on the partner section of the Sensenet.com website
Close More Sales
• Partner receives 20% discount on software license purchases for reselling purposes.
• Sensenet provides use of its sales force to its partners to assist in sales opportunities (minimum of 2
business days notice)
Deploy in Higher Quality
• Partner receives assistance at no cost from Sensenet’s Business Solution division as required to ensure a
successful first project implementation.
• Partner receives 20% discount on all subsequent purchases of Business Solution man-hours.
Support Customers
• Partner receives 1 free-of-charge developer licence for in-house use per employed certified developer.
• Sensenet offers unlimited preferred technical support to its partners through the partner portal.

9. Partner model 9
HOSTING PARTNERS
• For companies with own/shared data centers who
want to host Sense/Net 6 as a service offering
• Monthly, usage-based invoicing
• Server-based licensing
• Own or 3rd party implementation for customers
• SOHO, SME or Enterprise customers

10. Partner model 10
OEM PARTNERS
• Companies who are using Sense/Net 6 only as a
development platform (typically the Content Repository
and the Smart Application Model)
• Developing a custom end-result („derivative”) that is
significantly different than Sense/Net 6 ECMS and is not
an ECM/WCM software
• The solution has to be unique with significant value
added
• Custom agreement, benefits and obligations – based on
commitments

11. Partner model 11
OBLIGATIONS OF A PARTNER
• CRM: register all opportunities to Sense/Net’s CRM
• Silver Solution partners: min 1 opportunity per year
• Gold Solution partners: min 1 deployment per year
• Platinum Solution partners: min 2 deployments per year
• Webinars: attend all product update and sales/marketing webinars
• Sales Reporting: sales pipeline and opportunity base review per
quarter with Sense/Net representative
• Case Studies: write detailed technical and business case study
about every major project they close
• Provide Customer Feedback: relay every customer feedback –
good or bad – and have to attend the yearly product roadmap
discussion roundtable

12. About the product 12
BENEFITS OF AN OEM PARTNER 1/2
• Partner has access to Sense/Net’s partner portal to download materials
and other content
• Partner is listed under the OEM partner section of the sensenet.com
website.
• Sense/Net offers marketing support to Partner in the form of the
following activities:
• Joint flyers and other collateral
• Joint case studies
• Joint presentations at conferences
• Use of Sense/Net logo on Partner website and any other forms of
appearance
• Partner logo on Sensenet.com website

13. Partner model 13
BENEFITS OF AN OEM PARTNER 2/2
• Partner receives 1 free-of-charge developer license* for in-
house use per employed certified developer
• Partner receives 15% discount on all purchases of all further
Sense/Net software
• Sense/Net provides use of its sales force to its partners to
assist in sales opportunities, free of charge
• Partner receives 15% discount on all purchases of Sense/Net
Business Solution division man-hours

14. Partner model 14
DEVELOPER LICENSE BENEFITS*
Rights do develop closed-code (binary) software**
Support:
Service Standard Premium
Support Hours 9:00-17:00 (CET) 24/7
Severity 1 – Initial Response Time SLA Next business day 2 business hours
Severity 2 – Initial Response Time SLA 2 business days 4 business hours
Severity 3 – Initial Response Time SLA 3 business days 6 business hours
Number of Developer Support Incidents per Year unlimited unlimited
Customer Portal Access 1 user account 1 user account
Inbound Phone Support No Business hours (CET)
Dedicated Support Engineer No Yes
Code Review (in excess of # of support incidents) 2 cases 4 cases
Number of Consulting Hours 8 16
* Every partner gets developer licenses
for free, therefore these benefits apply
** Otherwise only GPL2
deployments are allowed

15. Licensing 15
LICENSING MODEL

16. Licensing 16
BUSINESS MODEL
Dual Licensed Open Source:
Community Edition
• FREE
• Community support only
• No warranty or legal
protection
• Viral effect of the GPL
license
• Complete source code
Enterprise Edition
• Annual subscription per
server (virtual OR physical)
• Certified & tested code
• Professional support
• Limited warranty and legal
protection
• Additional services
• Complete source code
• Right to develop closed
derivatives

17. Social Media 17
FOLLOW US ON
twitter.com/sensenet
facebook.com/sensenetcms
blog.sensenet.com
youtube.com/sensenetcms
www.sensenet.com

18. If you have any questions
don’t hesitate to contact us:
info@sensenet.com
Sense/Net Inc.
Infopark setany 1.
H-1117 Budapest, Hungary
tel: +36 1 4647070
fax: +36 1 4647080
THANK
YOU