Doing business with the Federal Government: One ad agency's model for success
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Cutting through a lot of the hype and false promises out there, LA-based ad agency shares their advice to minority-owned business on successfully pursuing Federal contracts.
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Doing business with the Federal Government: One ad agency's model for success
- 1. Selling to the Government, Successfully Jose R. Villa President, Sensis October 21, 2010
- 2. First a little about me…
- 3. I started my first business in 6th grade
- 4. Corporate America wasn’t for me…
- 5. Accumulated failures = my biggest teacher
- 6. I run an ad agency but have never worked at an ad agency
- 7. I have the perfect job!
- 8. Sensis story
- 9. Sensis story
- 10. Sensis & the Feds
- 11. the Feds and everyone else
- 12. Federalgovernment contracting State / Local government contracting
- 15. The Federal evolution Get 2-3 years of experience in private or state / local government Get on GSA schedule Start with sub-contracting work Get certified (8(a), DBE, DVBE, etc.) Pursue prime opportunities
- 16. My advice to you
- 17. Understand who in the Government buys your product or service
- 19. Timing is everything.Don’t get your 8(a) certification too early in your company’s evolution.
- 20. It’s all about partners.Federal contracting is all about partnering with other companies and being a good, honest partner.
- 21. The badge of honor
- 22. Stay clean and conservative
- 23. Avoid the “beltway bandits”
- 24. Things to keep in mind
- 25. Government clients are double-edged swords
- 26. The Federal Government keeps a permanent record on your performance You have zero margin for error
- 27. Find balance Government work Private sector work
- 28. You need to have a compelling value proposition… even for the Government
- 29. Sensis future
- 30. Our goal is to graduate 8(a) early…. This should also be your goal
- 31. Stay ADAPTIVE
- 33. Our goal is to always stay true to our core values and never lose the “intangibles” that allowed us to grow
- 34. THANK YOU! @jrvilla www.linkedin.com/in/josevilla www.thinkmulticultural.com jrvilla@sensisagency.com
Notes de l'éditeur
- Centralized or decentralizedFocus on 1-3 agenciesThe DC decision
- Centralized or decentralizedFocus on 1-3 agencies
- Certifications & schedules
- Beware of the “Beltway Bandits”
- Government clients are double-edged swords
- Maintain balance
- You need to stand for something
- Graduate early
- Always stay true to who we arePrecisionMulticulturalTechnologyAnalytics