1. PONDICHERRY UNIVERSITY & TNP ACT 2 ND CONFERENCE Conference Theme Media Education Topic Media Education for Empowerment Paper Title Media Education and the marginalized - A critical study of the Gaps and Needs Author Dr.B.K.Ravi , M.A., M.S., Ph.D Associate Professor , Department of Communication, Bangalore University, Bangalore, KARNATAKA, INDIA Ph: +91-9448271938 , e-mail:bkravibu@gmail.com
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7. Table 2: Growth of Indian Media and Entertainment Industry Source: KPMG-FICCI Report, 2009
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13. Table 3: Status of SC, STs in different levels of Education during 2004-05 Source : The UNESCO Education for all Global Monitoring Report 2010
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18. Case Studies Case Study (#1): [ survey, 2007, Bangalore city] Displayed hoardings Table 4: Reaction of respondents about PSM Source: Survey (2007) in Bangalore City by the author Messages are randomly picked Catch-line of Advts. that are translated into multiple languages fails to convey the right message Media Message Response [percent] Non-comprehension of the message 70 Established connect with the message 30